Act! CRM vs. Microsoft Access

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act! CRM
Score 4.1 out of 10
N/A
Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.
$30
per month (billed annually) per user
Microsoft Access
Score 7.6 out of 10
N/A
Microsoft Access is a database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools.
$139.99
per PC
Pricing
Act! CRMMicrosoft Access
Editions & Modules
Standard
$30
per month (billed annually) per user
Act! Premium Desktop
$39
per month (billed annually) per user
Professional
$45
per month (billed annually) per user
Ultimate
$60
per month (billed annually) per user
Advanced - Extra Features
$399
per user, per month (billed annually)
Microsoft Access
$139.99
per PC
Offerings
Pricing Offerings
Act! CRMMicrosoft Access
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Act! CRMMicrosoft Access
Considered Both Products
Act! CRM
Chose Act! CRM
Act! CRM is a decent entry level CRM and offers all the basic tools to do sales and prospect and keep a record. It also ties nicely in with the email marketing package where you can be creative to set up email sequences to particular customers and send these out to them.
Chose Act! CRM
SalesForce is very similar to Act! CRM, but was a more expensive option at the time of comparison. In hindsight, it might have been a better option for us in the long run.
Chose Act! CRM
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day …
Chose Act! CRM
Swiftpage ACT! allows you to maintain your database locally, which we preferred to storing all records in the cloud. Many of the other programs had monthly subscription fees and were higher in cost--on the surface--than Swiftpage ACT!. We thought the email marketing add-on …
Chose Act! CRM
Although other CRM's like HubSpot offer a free solution, I found that it didn't give much and the add-ons were very expensive. Many other companies have interfaces that are clunky or hard to understand. Also I found that many just offer way too many features that we would …
Chose Act! CRM
I use QuickBooks more for financial management and invoice generation. Swiftpage ACT! is more for information storage and resource management.
Chose Act! CRM
Swiftpage ACT! is easy to use and simple compared to Salesforce. Salesforce had too many fields and we were not able to customize, because we used it at a company enterprise level. Salesforce was nice to use with multiple people and teams where you can set permission levels, …
Chose Act! CRM
Many years ago, I used Goldmine at a different company. ACT! seems easier to use. I also appreciate its "all in" support. I can contact support any time at no extra charge (and I don't get questioned about whether I can do so, like some companies do). It's been too many years …
Chose Act! CRM
Swiftpage ACT! comes at a lower price.
Chose Act! CRM
As far as picking a database product to use, you really have to know what you are looking for—not just who will enter the data, but what reports and other output you are going to want from it. Every product has its good points and bad points but if you are looking for …
Chose Act! CRM
At this point we know we can only go up, we have hit bottom with version 21. Version 23 that we just installed says we are still where we were. No improvement.
Chose Act! CRM
I came from a company that wrote their own CRM package in Lotus Notes. The package was amazing but also bulky. There was a ton of overhead and a huge amount of data to synchronize. ACT! is a much lighter package. As it's a pre-packaged deal, it is easier to upgrade users …
Chose Act! CRM
Swiftpage ACT! was selected and used as it was tightly integrated with Sage accounting products and the fact that the product had a long history and a strong position in the marketplace for two decades. As more products have emerged in conjunction with the advent of cloud …
Chose Act! CRM
ACT! in combination with Swiftpage is the most cost effective team. But they do lack some of the more advanced (marketing automation) features of the rest. We recently switched to Agile CRM for this reason. It is also cost effective, but has no CRM functions. For that I would …
Chose Act! CRM
Goldmine
Chose Act! CRM
Salesforce is a cloud based application. If you are using an internet based product and you lose internet services, you lose the ability to work. If you are using a computer based/desktop program and lose internet, you still have the program to work.
Microsoft Access
Chose Microsoft Access
Microsoft Access is a superb software in database management system. I have been using it for many years without any hesitations. The software is making it different from other software with its awesome features. The software is cost effective for the organisation. It also …
Chose Microsoft Access
Excel is a fantastic - robust application that can do so much so easily. Its easy to train and understand. However - excel does not provide a reporting function and that is typically where we will suggest a move to [Microsoft] Access. [Microsoft] Access requires a little more …
Chose Microsoft Access

With [Microsoft] Access I am able to quickly create simple database driven solutions with built in UI and reporting in one tool. Advanced coding is not necessary and the tool guides you through building out. Opponents for a robust, end-to/end product.

Chose Microsoft Access
Having used Snowflake, I can definitely say that both of these tools are very easy to use and value for money. Although for me, the aspects where Microsoft Access stacks up are its low cost and usability. Snowflake is good with its cloud-based system but for startups where the …
Chose Microsoft Access
I haven't really used another database product other than Microsoft Access since the mid-90s. I don't even remember which program I did use, but needless to say, it did not have as much functionality nor was it as user friendly as databases today. So I really can't say how …
Chose Microsoft Access
Crystal is easier for report writing, but isn't a database solution. Salesforce is lovely, but much more expensive than an old copy of Microsoft Office. For a small budget, [Microsoft] Access was really the only viable option. I only wish it was easier to write complex reports.
Chose Microsoft Access
[Selected Microsoft Access for] employee learning simplicity, attractive graphical environment and features of Microsoft 365 with responsive Microsoft support.
Chose Microsoft Access
Visual FoxPro is a discontinued software, and no longer has support. Also, very few people still use it, or ever know how to use it. Excel is very popular, but [Microsoft] Access can do things like data joins much easier and faster
Chose Microsoft Access
Although SQL is a full-blown platform for heavy database management, Microsoft Access serves the purpose perfectly for small and mid-scale enterprises. It is also perfect for people just getting started with database management. The graphical user interface is a major plus …
Chose Microsoft Access
Microsoft Access is better for large files and backlogs than Excel because it can handle the workload. Excel is great as well, but filtering and searching is limited, and it can crash rather easily. You don't see those problems with Access.
Chose Microsoft Access
We've actually started to use both of these programs. There are pros and cons to both.
Microsoft Access is best for linking two sets of data that already have a common shared field (i.e. both sets of data include a student ID number, social security number, etc)
Airtable is best …
Chose Microsoft Access
  • Microsoft Access is great for local low code, relational database applications where users are creating, reading, updating, and deleting data (CRUD)..
  • Useful mostly for locally stored database and not network or cloud-based applications
  • Easy-to-user interface makes it hard to …
Chose Microsoft Access
SharePoint is good for simple data structures, use of workflow, integration with AD, etc. But SharePoint does not support fully relational data or complex reporting, whereas Access absolutely does.
Chose Microsoft Access
Being a similar "Windows application" it's easier to start to use as part of Office. Also, the GUI capabilities are much more advanced than other high-performance databases.
Chose Microsoft Access
Tableau is not even a 'switch-out' tool, it's for visualization so it's not a fair comparison. Against other databasing tools, MySQL is still my favorite may be simply due to being a creature of comfort because that's where I first learned to manage DB. However, Microsoft …
Chose Microsoft Access
MS SQL is a more powerful tool but I love the reporting feature in MS Access. MS Excel is useful for complex calculations but to me, MS Access helps me organize that data. InfoPath is similar to MS Access in that you can create forms for data entry, but it does not include …
Chose Microsoft Access
Microsoft Access is a bit dated compared to other database tools. It is slower, not able to handle quantities of data that are as large as the other tools, and a bit more finicky. However, it is sometimes the preferred tool for some clients. It also has a lower barrier to entry …
Chose Microsoft Access
Filemaker Pro focuses more on data collection in a single, flat file while Access allows for relationships to be drawn between data tables the reduces duplication. I have not worked with FileMaker Pro for several years but found it to be very unwieldy for my needs which were …
Chose Microsoft Access
We tried Salesforce, which was expensive and not as customizable as Access. QuickBase also was pricey compared to already having an MS license with the existing package, and QuickBase was not very intuitive. The other option was an open source version which was less intuitive …
Chose Microsoft Access
Microsoft Access is much easier to understand and use than SAP. There are a lot of menus in SAP which can be very difficult to navigate. If you are familiar with Microsoft Word/Excel it is very similar and should be easy to learn. Also maintaining databases in Access is much …
Chose Microsoft Access
Microsoft Access databases are more suitable for us because we are a smaller team. It's easy for us to export the reporting. It's also easy for people to create their own databases as well! Microsoft Access is honestly a one-stop-shop for us, and we figured we were not at a …
Features
Act! CRMMicrosoft Access
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act! CRM
4.3
Ratings
57% below category average
Microsoft Access
-
Ratings
Customer data management / contact management5.00 Ratings00 Ratings
Workflow management7.40 Ratings00 Ratings
Territory management8.50 Ratings00 Ratings
Opportunity management6.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)1.00 Ratings00 Ratings
Contract management1.00 Ratings00 Ratings
Quote & order management2.00 Ratings00 Ratings
Interaction tracking3.00 Ratings00 Ratings
Channel / partner relationship management5.00 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act! CRM
5.9
Ratings
24% below category average
Microsoft Access
-
Ratings
Case management1.70 Ratings00 Ratings
Call center management8.10 Ratings00 Ratings
Help desk management8.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act! CRM
3.0
Ratings
87% below category average
Microsoft Access
-
Ratings
Lead management3.00 Ratings00 Ratings
Email marketing3.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act! CRM
4.0
Ratings
62% below category average
Microsoft Access
-
Ratings
Task management3.00 Ratings00 Ratings
Billing and invoicing management4.00 Ratings00 Ratings
Reporting5.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act! CRM
5.0
Ratings
41% below category average
Microsoft Access
-
Ratings
Forecasting6.00 Ratings00 Ratings
Pipeline visualization5.00 Ratings00 Ratings
Customizable reports4.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act! CRM
2.0
Ratings
116% below category average
Microsoft Access
-
Ratings
Custom fields3.00 Ratings00 Ratings
Custom objects2.00 Ratings00 Ratings
Scripting environment2.00 Ratings00 Ratings
API for custom integration1.10 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Act! CRM
7.5
Ratings
10% below category average
Microsoft Access
-
Ratings
Single sign-on capability7.00 Ratings00 Ratings
Role-based user permissions8.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act! CRM
5.0
Ratings
38% below category average
Microsoft Access
-
Ratings
Marketing automation5.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act! CRM
1.0
Ratings
152% below category average
Microsoft Access
-
Ratings
Mobile access1.00 Ratings00 Ratings
Best Alternatives
Act! CRMMicrosoft Access
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
InterSystems IRIS
InterSystems IRIS
Score 7.7 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
InterSystems IRIS
InterSystems IRIS
Score 7.7 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
SAP IQ
SAP IQ
Score 10.0 out of 10
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User Ratings
Act! CRMMicrosoft Access
Likelihood to Recommend
3.0
(0 ratings)
5.0
(0 ratings)
Likelihood to Renew
1.0
(0 ratings)
10.0
(0 ratings)
Usability
4.0
(0 ratings)
7.0
(0 ratings)
Availability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
1.7
(0 ratings)
6.4
(0 ratings)
Implementation Rating
1.0
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Product Scalability
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
Act! CRMMicrosoft Access
Likelihood to Recommend
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
Read full review
Having worked at startups, I can say Microsoft Access is most suited for their needs. Some of the reasons for that can be the ease and ability to create tables, design an entity-relationship diagram, define the relationship between different tables, feeding data into the tables, and retrieving data. All of this can be curated very easily into a process for small to medium-size enterprises. But a serious limitation can be observed where Access does not provide better features for large-scale companies. Another limitation is for companies where Mac is used as work computers.
Read full review
Pros
  • Data Analysis. ACT! does a good job of allowing us to create meaningful reports.
  • Keeping track of communication. ACT! integrates with Outlook to record all client communication by e-mail.
  • Custom dashboards. We have created custom data entry pages that simplify what we are trying to collect.
Read full review
  • One good aspect of Microsoft Access is how the software can be customized for different applications. This is very useful because we are able to use this software for multiple applications, which makes it cost-friendly.
  • Another strong point of Microsoft Access is the skill required to customize, the amount of programming required is less than most other database programs. This is good for a beginner looking to get into database management.
  • Microsoft Access is one of the more cost-friendly database applications, and most of the time it comes with Microsoft Office. Other database programs can be expensive and not as easy to use.
Read full review
Cons
  • Creating reports or creating searches for specific fields is not intuitive.
  • Email marketing add-on service is far from user friendly and outdated in flexibility for creating useful emails.
  • Installing updates creates issues, even though Swiftpage ACT! functioned properly before the update.
  • Figuring out how best to organize contacts into specific, searchable groups requires expert assistance and is not intuitive.
  • Support from Swiftpage ACT! is marginal at best; we rely on outside consultant instead, for an extra cost.
Read full review
  • Generally high learning curve for new users. Especially if they are not comfortable with technology.
  • Desktop only program; not available in web-format like other O365 products
  • Fewer experienced users, means it's a lot of self-teaching and troubleshooting when you run into an issue
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Likelihood to Renew
Once our current subscription expires, we no longer plan to use ACT. We are moving to a more complete CRM system that allows us, as a project based service company, to track projects, contacts, time and employees all with one software program. ACT has very limited modules to integrate these functions and therefore is no longer a good fit for us.
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I and the rest of my team will renew our Microsoft Access in the future because we use and maintain many different applications and databases created using Microsoft Access so we will need to maintain them in the future. Additionally, it is a standard at our place of work so it is at $0 cost to us to use. Another reason for renewing Microsoft Access is that we just don' t have the resources needed to extend into a network of users so we need to remain a single-desktop application at this time.
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Usability
Try printing reports with each record's notes section - really awful output that you are embarrassed to show anyone. Want to add a new record to a group, ACT will present another record for the group assignment. Want to work seamlessly with email? Forget it!
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Microsoft Access is easy to use. It is compatible with spreadsheets. It is a very good data management tool. There is scope to save a large amount of data in one place. For using this database, one does not need much training, can be shared among multiple users. This database has to sort and filtering features which seem to be very useful.
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Reliability and Availability
No answers on this topic
I don't think the program has ever failed me. It is one of those programs where there is always a solution if you know where to look.
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Support Rating
There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
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While I have never contacted Microsoft directly for product support, for some reason there's a real prejudice against MS Access among most IT support professionals. They are usually discouraging when it comes to using MS Access. Most of this is due to their lack of understanding of MS Access and how it can improve one's productivity. If Microsoft invested more resources towards enhancing and promoting the use of MS Access then maybe things would be different.
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Implementation Rating
Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
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there is no key idea, since it is easy to implement Microsoft Access
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Alternatives Considered
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
Read full review
Excel is a fantastic - robust application that can do so much so easily. Its easy to train and understand. However - excel does not provide a reporting function and that is typically where we will suggest a move to [Microsoft] Access. [Microsoft] Access requires a little more knowledge of data manipulation.
Read full review
Return on Investment
  • Very poor return on investment. It is now quite costly and the support service no longer offers assistance except if the program crashes.
  • Swiftpage seems to have replaced their skilled UK based support team with a call centre?? The service I got was dreadful. This is a difficult program to use and support is vital.
  • You will need some IT skills to properly use ACT! Don't rely on their support which is not good.
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  • Microsoft Access has had a mostly positive impact on our business objectives in that most of our work is funded by grants and those grants need reports with data about our projects. Microsoft Access makes getting and organizing that data very easy.
  • Another positive is that since it is built on an Excel backbone, Excel files can be easily imported into Microsoft Access and also it is easy to export Microsoft Access reports, data sheets, etc. into Excel and some other programs as well. That might help more people who already use Excel learn how to work in a database.
  • I can't really think of a negative impact other than not many people at my workplace have ever used or understand how to use a database. Most people tend to use Excel rather than a database, like Microsoft Access.
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