Act-On Software vs. Marketing Evolution ROI Brain
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 Marketing Evolution ROI Brain | N/A | N/A | Marketing Evolution in New York brings together analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Marketing Evolution's ROI Brain™ software monitors performance while a campaign is live, identifying opportunities for mid-course adjustments of the media mix and creative rotation, to ensure users can reach the right person at the right time, with the right media, and at the right price. | N/A |
| Act-On | Marketing Evolution ROI Brain | |||||||||||||||
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | — | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Social Media Marketing | ||||||||||||||||||||||||||||||||
| Reporting & Analytics |
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| Platform & Infrastructure |
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| Act-On | Marketing Evolution ROI Brain | |
|---|---|---|
| Likelihood to Recommend | 8.2 | - |
| Likelihood to Renew | 8.9 | - |
| Usability | 8.2 | - |
| Availability | 9.1 | - |
| Performance | 8.2 | - |
| Support Rating | 7.3 | - |
| In-Person Training | 8.7 | - |
| Online Training | 9.3 | - |
| Implementation Rating | 8.6 | - |
| Configurability | 9.1 | - |
| Ease of integration | 6.4 | - |
| Product Scalability | 9.1 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 9.1 | - |