Act-On Software

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Act-On	Score 8.0 out of 10	Mid-Size Companies (51-1,000 employees)	Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.	$900 per month

Pricing

Act-On Software

Editions & Modules

Professional: $900
per month
Enterprise: $2,000+
per month

Offerings

Pricing Offerings
Act-On
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.

More Pricing Information

Community Pulse
	Act-On Software
Considered Both Products	Act-On Nathan Baine Director of Marketing Chose Act-On Act-On pairs better with our internal CRM and provides exactly what we need. The price is better, and the working relationship with Act-On has traditionally been a good one. Incentivized Helpful? Collin Williams Marketing Automation Manager Chose Act-On We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often … Incentivized Helpful? Verified User Anonymous Chose Act-On Everything is better with Act-On Software. The landing pages, the email editing, the reporting, the campaigns, and the automated programs are just a few things I love more than Constant Contact. It's by far the best ESP out there and any sales company not using it is making a … Incentivized Helpful? Evan Fleishacker Marketing Chose Act-On It's got way more bells and whistles, and we really just trust it more. Sure the Dynamics automated platform could help us, but we chose not to use it as Act-On Software sold us on their ease of use. We haven't regretted our decision and are now in the 6th (or maybe 7th) year … Incentivized Helpful? Verified User Anonymous Chose Act-On Superior in every way at a competitive cost. Incentivized Helpful? Maria Krupinska Global Field Success & RevOps Lead Chose Act-On Act-On Software's integration with SFDC is very customisable Incentivized Helpful? Sourov K Chowdhury Database Software Engineer Chose Act-On To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap … Incentivized Helpful? Gerald Gorman Web Analytics Manager Chose Act-On Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation. Incentivized Helpful? Karli Brophy Senior Manager, Marketing Operations Chose Act-On We investigated heavily into automation platforms prior to purchasing. Act-On was easily the stand out because: Interactive reporting. Getting behavioral data and other analytics is critical for us making the educated decisions we need for our business to continue to succeed. Enh… Incentivized Helpful? Megan Collins Marketing Director Chose Act-On Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives … Incentivized Helpful? KG Karissa Gregor Marketing Manager Chose Act-On We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket … Incentivized Helpful? Verified User Anonymous Chose Act-On Acton does really well in ease of setup, quality of support, and also does a decent job in dashboard creation. These features are something that drove us to opt for Act-on. Incentivized Helpful? Verified User Anonymous Chose Act-On I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, … Incentivized Helpful? Verified User Anonymous Chose Act-On I think that if you're just starting out in email marketing, you'll probably navigate to a tool like MailChimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to Hubspot and then to Act-On. I feel like Act-on is … Incentivized Helpful? Verified User Anonymous Chose Act-On I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool. Incentivized Helpful? Yosa Addiss Digital Marketing Manager Chose Act-On Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that … Incentivized Helpful? JC Jenny Christensen VP of Marketing Chose Act-On We used to use a combination of SugarCRM and Inbox25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively … Incentivized Helpful? Mike Cubberly Demand Gen Manager Chose Act-On Many more, too^^^ The best after any free one. Once a company has a budget it's time for Act-On. Incentivized Helpful? Chris Lesner Founder & CEO Chose Act-On Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it. Incentivized Helpful? RJ Rick Juby Process Consultant Chose Act-On A colleague used iContact but it did not offer us the ability to build content as efficiently as ActOn. In addition, the survey, landing page and automated program functionality was not available or not as advanced. Incentivized Helpful? Kyle Moloo Sr. Project Manager Chose Act-On Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive … Incentivized Helpful? Verified User Anonymous Chose Act-On We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers … Incentivized Helpful? DH Dana Hursey CEO Chose Act-On I found Act-On to be a much deeper platform returning much more/valuable information. Incentivized Helpful? Danielle Armour Development Manager- Corporate Partnerships Chose Act-On Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns … Incentivized Helpful? Verified User Anonymous Chose Act-On I've used Constant Contact, Mail Chimp, Exact Target. I would say Act-On Software is most similar to Exact Target, but I feel you get a better bang for your buck with Act-On. Incentivized Helpful?

Features

Act-On Software

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Act-On Software 8.6 Ratings 12% above category average
WYSIWYG email editor	9.10 Ratings
Dynamic content	9.10 Ratings
Ability to test dynamic content	8.20 Ratings
Landing pages	8.20 Ratings
A/B testing	9.10 Ratings
Mobile optimization	7.10 Ratings
Email deliverability reporting	9.10 Ratings
List management	9.10 Ratings
Triggered drip sequences	8.20 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Act-On Software 8.6 Ratings 10% above category average
Lead nurturing automation	9.10 Ratings
Lead scoring and grading	9.10 Ratings
Data quality management	9.10 Ratings
Automated sales alerts and tasks	7.30 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Act-On Software 7.1 Ratings 4% below category average
Calendaring	6.80 Ratings
Event/webinar marketing	7.30 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Act-On Software 9.1 Ratings 19% above category average
Social sharing and campaigns	9.10 Ratings
Social profile integration	9.10 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Act-On Software 8.5 Ratings 15% above category average
Dashboards	8.20 Ratings
Standard reports	9.10 Ratings
Custom reports	8.20 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Act-On Software 8.3 Ratings 11% above category average
API	9.10 Ratings
Role-based workflow & approvals	9.10 Ratings
Customizability	7.30 Ratings
Integration with Salesforce.com	9.10 Ratings
Integration with Microsoft Dynamics CRM	8.10 Ratings
Integration with SugarCRM	7.10 Ratings

Best Alternatives
	Act-On Software
Small Businesses	Vbout Score 9.9 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives

User Ratings
	Act-On Software
Likelihood to Recommend	8.2 (0 ratings)
Likelihood to Renew	8.9 (0 ratings)
Usability	8.2 (0 ratings)
Availability	9.1 (0 ratings)
Performance	8.2 (0 ratings)
Support Rating	7.3 (0 ratings)
In-Person Training	8.7 (0 ratings)
Online Training	9.3 (0 ratings)
Implementation Rating	8.6 (0 ratings)
Configurability	9.1 (0 ratings)
Ease of integration	6.4 (0 ratings)
Product Scalability	9.1 (0 ratings)
Vendor post-sale	8.2 (0 ratings)
Vendor pre-sale	9.1 (0 ratings)

User Testimonials
	Act-On Software
Likelihood to Recommend	If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical. Incentivized Evan Fleishacker Marketing Read full review
Pros	The templates are easy to use and set up campaigns. It's simple to use, and the email editor features a drag-and-drop interface. It's easy to set up a drip campaign or a series of scheduled emails. It has the flexibility of having a variety of scheduling options and the use of user experience automation. Incentivized Sourov K Chowdhury Database Software Engineer Read full review
Cons	Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages Incentivized Kyle Moloo Sr. Project Manager Read full review
Likelihood to Renew	It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us Damian Leslie Marketing Manager Read full review
Usability	It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well. Incentivized Diogo Cabral CRM & Marketing Automation Lead Read full review
Reliability and Availability	I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service. Eric Kinaitis, MBA Editor / Director of Content Marketing Read full review
Performance	Sometimes the server loading speed is a little slow but most often runs fine and if it doesn't their tech support is quick to respond Verified User Anonymous Read full review
Support Rating	Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators Harold Klaassen Managing Consultant Read full review
In-Person Training	Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup. Verified User Anonymous Read full review
Online Training	The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system. Verified User Anonymous Read full review
Implementation Rating	What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective Prabal Roy Joined Fuzzy Logix in Nov. 2011 Read full review
Alternatives Considered	We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account! Incentivized Collin Williams Marketing Automation Manager Read full review
Scalability	Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account. Verified User Anonymous Read full review
Return on Investment	Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time Incentivized Verified User Anonymous Read full review
ScreenShots	Act-On Screenshots