Act-On Software vs. NielsenIQ Connect
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Act-On | Score8 out of 10 | Mid-Size Companies (51-1,000 employees) | Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights. | $900 per month |
 NielsenIQ Connect | Score6 out of 10 | N/A | NielsenIQ Connect (formerly Global Connect, from Nielsen, a separate company since November 2020) provides global measurement and data analytics, with retail and consumer intelligence. They aim to We deliver truth to retailers, manufacturers, and partners through data sets and insights, and enable businesses to make critical decisions. NielsenIQ has 30,000 employees based in over 100 countries. | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages. | — | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| Act-On | NielsenIQ Connect | |
|---|---|---|
| Likelihood to Recommend | 8.2 | - |
| Likelihood to Renew | 8.9 | - |
| Usability | 8.2 | - |
| Availability | 9.1 | - |
| Performance | 8.2 | - |
| Support Rating | 7.3 | - |
| In-Person Training | 8.7 | - |
| Online Training | 9.3 | - |
| Implementation Rating | 8.6 | - |
| Configurability | 9.1 | - |
| Ease of integration | 6.4 | - |
| Product Scalability | 9.1 | - |
| Vendor post-sale | 8.2 | - |
| Vendor pre-sale | 9.1 | - |