Act-On Software vs. Oracle CRM On Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Oracle CRM On Demand
Score 9.0 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
Pricing
Act-On SoftwareOracle CRM On Demand
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
No answers on this topic
Offerings
Pricing Offerings
Act-OnOracle CRM On Demand
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareOracle CRM On Demand
Considered Both Products
Act-On
Chose Act-On
Act-On pairs better with our internal CRM and provides exactly what we need. The price is better, and the working relationship with Act-On has traditionally been a good one.
Chose Act-On
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often …
Chose Act-On
Everything is better with Act-On Software. The landing pages, the email editing, the reporting, the campaigns, and the automated programs are just a few things I love more than Constant Contact. It's by far the best ESP out there and any sales company not using it is making a …
Chose Act-On
It's got way more bells and whistles, and we really just trust it more. Sure the Dynamics automated platform could help us, but we chose not to use it as Act-On Software sold us on their ease of use. We haven't regretted our decision and are now in the 6th (or maybe 7th) year …
Chose Act-On
Superior in every way at a competitive cost.
Chose Act-On
To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap …
Chose Act-On
Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.
Chose Act-On
We investigated heavily into automation platforms prior to purchasing. Act-On was easily the stand out because:
  1. Interactive reporting. Getting behavioral data and other analytics is critical for us making the educated decisions we need for our business to continue to succeed.
  2. Enh…
Chose Act-On
Hootsuite allows me to add a month's worth of content to all of our social media platforms at one time. My problem with Act-On is it would not connect our accounts and when it did it would not use the company account. It would only use my personal account. Hootsuite also gives …
Chose Act-On
We have been evaluating HubSpot and Zoho CRM. These 2 are more expensive and more robust. These include more of the sales side interactions like pipelines, tasks, marketing emails, etc. Our team uses ACT as more of a Rolodex then a tool. Because we do have an outside ticket …
Chose Act-On
Acton does really well in ease of setup, quality of support, and also does a decent job in dashboard creation. These features are something that drove us to opt for Act-on.
Chose Act-On
I am a relatively new HubSpot user and have only used a few different things on there but so far, the UI/UX is much more pleasant, seems more organized, seems more capable in general. I had heard rave reviews about HubSpot from my former coworkers who were using Act-On with me, …
Chose Act-On
I think that if you're just starting out in email marketing, you'll probably navigate to a tool like MailChimp. When you've gotten a good base of what the industry is and you want to do a little bit more, then you'll upgrade to Hubspot and then to Act-On. I feel like Act-on is …
Chose Act-On
I would select Act-On over competitors in the marketing space. While it can be used for sales outreach, I would not select it as a sales tool.
Chose Act-On
Act-On is the scrappy little program that could. One of the biggest problems of the larger ESP and ABM services is that companies have to meet a high standard with their other software and IT in order to use them. I think this is a big failing on their part, considering that …
Chose Act-On
We used to use a combination of SugarCRM and Inbox25, but we moved to a Microsoft platform and had to go to a compatible platform. Act-On was the perfect fit since it was compatible with both Sugar CRM and Dynamics CRM, which made our change over and integration relatively …
Chose Act-On
Many more, too^^^

The best after any free one. Once a company has a budget it's time for Act-On.
Chose Act-On
Act-On has a much more hands-on customer support focus than any of the other companies that we have worked with that do similar things. They also have a really easy to use platform (however I know they all do). It's one of those products that you feel good when you are using it.
Chose Act-On
A colleague used iContact but it did not offer us the ability to build content as efficiently as ActOn. In addition, the survey, landing page and automated program functionality was not available or not as advanced.
Chose Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive …
Chose Act-On
We like to know a variety here, and we know multiple marketing automation platforms to help provide the best direction to our clients. We need to provide the know-how in many different use cases. Sometimes, Act-On isn't always the best solution for a company's needs. Marketers …
Chose Act-On
Act-On was decided upon by the Marketing and Operations team. I am part of the Development team and was consulted on the aspects of reporting. However, our Marketing/Operations team were very pleased with the way you could personalize and create your own emails and campaigns …
Chose Act-On
I've used Constant Contact, Mail Chimp, Exact Target. I would say Act-On Software is most similar to Exact Target, but I feel you get a better bang for your buck with Act-On.
Oracle CRM On Demand
Chose Oracle CRM On Demand
I have used Maximo before and as I can say I feel more free with oracle and comfortable to use.
Chose Oracle CRM On Demand
I have not used any other product like Oracle CRM.
Chose Oracle CRM On Demand
It is right in line with Insightly. Salesforce has more integrations and it is easy to call in for help solutions. This is more self taught and working to build your own system that is best for your company's needs. Very good CRM for the price. Easy to follow instructions and …
Chose Oracle CRM On Demand
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
Chose Oracle CRM On Demand
Oracle CRM is much more robust with more functionality. The UI is visually appealing and it is more user friendly. Siebel is more budget friendly and more of a bare bones CRM.
Chose Oracle CRM On Demand
Oracle CRM is popular and integrates well with other Oracle family software hence improving its usage and productivity in your company. The software is also easy to deploy, install and use in your company and further fits in all organizations whether small or big. It's also one …
Chose Oracle CRM On Demand
Oracle CRM comes in various subscription plans that are lowly priced and one chooses their preferred plan based on the cost incurred and the size of your company. On top of that, Oracle CRM offers a free trial to new customers where they can acquire the software and use to …
Chose Oracle CRM On Demand
Oracle on demand is customizable and I can configure to meet the complex of customers unique needs. Compared to other software similar to Oracle On Demand it is seamless and very stable with regular maintenance.
Chose Oracle CRM On Demand
Salesforce does not have the same level of user friendliness or organization that Oracle CRM does. Oracle CRM has much more flexibility and allows for more freedom in reporting and displaying sales data.
Chose Oracle CRM On Demand
We went with Oracle CRM since we had already bought into the Oracle ERP suite. It stacks up well against most alternative software solutions in its similar category.
Chose Oracle CRM On Demand
It is easily integrated. Because of this we are able to adapt to this program quickly since it is connected to our other CRM. Ultimately, it is about having a proper way to track our customers to service all of their needs. This creates an organized approach and can be custom …
Chose Oracle CRM On Demand
Oracle app is more available on different mobile devices, Microsoft Dynamics has only Windows and Android but Oracle has both web-based, Mac, IOS. Social CRM feature is another one that Microsoft Dynamics doesn't provide. On the other hand, Microsoft Dynamics provides offline …
Features
Act-On SoftwareOracle CRM On Demand
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.6
Ratings
12% above category average
Oracle CRM On Demand
-
Ratings
WYSIWYG email editor9.10 Ratings00 Ratings
Dynamic content9.10 Ratings00 Ratings
Ability to test dynamic content8.20 Ratings00 Ratings
Landing pages8.20 Ratings00 Ratings
A/B testing9.10 Ratings00 Ratings
Mobile optimization7.10 Ratings00 Ratings
Email deliverability reporting9.10 Ratings00 Ratings
List management9.10 Ratings00 Ratings
Triggered drip sequences8.20 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.6
Ratings
10% above category average
Oracle CRM On Demand
-
Ratings
Lead nurturing automation9.10 Ratings00 Ratings
Lead scoring and grading9.10 Ratings00 Ratings
Data quality management9.10 Ratings00 Ratings
Automated sales alerts and tasks7.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.1
Ratings
4% below category average
Oracle CRM On Demand
-
Ratings
Calendaring6.80 Ratings00 Ratings
Event/webinar marketing7.30 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
9.1
Ratings
19% above category average
Oracle CRM On Demand
-
Ratings
Social sharing and campaigns9.10 Ratings00 Ratings
Social profile integration9.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
8.5
Ratings
15% above category average
Oracle CRM On Demand
-
Ratings
Dashboards8.20 Ratings00 Ratings
Standard reports9.10 Ratings00 Ratings
Custom reports8.20 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
8.3
Ratings
11% above category average
Oracle CRM On Demand
-
Ratings
API9.10 Ratings00 Ratings
Role-based workflow & approvals9.10 Ratings00 Ratings
Customizability7.30 Ratings00 Ratings
Integration with Salesforce.com9.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.10 Ratings00 Ratings
Integration with SugarCRM7.10 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.9
Ratings
14% above category average
Customer data management / contact management00 Ratings8.00 Ratings
Workflow management00 Ratings9.00 Ratings
Territory management00 Ratings8.00 Ratings
Opportunity management00 Ratings8.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.00 Ratings
Contract management00 Ratings9.00 Ratings
Quote & order management00 Ratings10.00 Ratings
Interaction tracking00 Ratings9.00 Ratings
Channel / partner relationship management00 Ratings10.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.7
Ratings
25% above category average
Case management00 Ratings10.00 Ratings
Call center management00 Ratings10.00 Ratings
Help desk management00 Ratings9.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.5
Ratings
11% above category average
Lead management00 Ratings8.00 Ratings
Email marketing00 Ratings9.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
Ratings
17% above category average
Task management00 Ratings9.00 Ratings
Billing and invoicing management00 Ratings9.00 Ratings
Reporting00 Ratings9.00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.1
Ratings
18% above category average
Forecasting00 Ratings10.00 Ratings
Pipeline visualization00 Ratings8.20 Ratings
Customizable reports00 Ratings9.00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.7
Ratings
15% above category average
Custom fields00 Ratings9.00 Ratings
Custom objects00 Ratings9.00 Ratings
Scripting environment00 Ratings7.80 Ratings
API for custom integration00 Ratings9.00 Ratings
Security
Comparison of Security features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.5
Ratings
13% above category average
Single sign-on capability00 Ratings10.00 Ratings
Role-based user permissions00 Ratings9.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
Ratings
20% above category average
Social data00 Ratings9.00 Ratings
Social engagement00 Ratings9.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
Ratings
20% above category average
Marketing automation00 Ratings9.00 Ratings
Compensation management00 Ratings9.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
Ratings
20% above category average
Mobile access00 Ratings9.00 Ratings
Best Alternatives
Act-On SoftwareOracle CRM On Demand
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareOracle CRM On Demand
Likelihood to Recommend
8.2
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.9
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
9.0
(0 ratings)
Availability
9.1
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
-
(0 ratings)
In-Person Training
8.7
(0 ratings)
-
(0 ratings)
Online Training
9.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.6
(0 ratings)
10.0
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
6.4
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareOracle CRM On Demand
Likelihood to Recommend
If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.
Read full review
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Read full review
Pros
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
Read full review
  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Read full review
Cons
  • Building email and landing page templates are difficult, the drag and drop builder is not straightforward, and requires coding knowledge
  • The workflow tool is cumbersome and not as intuitive as I'd expect a best in class marketing software's to be
  • Domain connections and domain management functionality made it difficult to manage multiple company domains and subdomains for pages
Read full review
  • A scripting mechanism is needed to customize the data entry forms. As any data driven system, Oracle CRM on demand is as reliable as its data is. Having sales people entering and maintaining the data you have to make sure they are doing that and not cutting corners. One way to do that is to enforce the business requirements in the entry forms.
  • User interface / user experience definitely can and should be improved.
  • It needs a way to send automatic reports on a schedule via email.
  • Support: as usual the Oracle support tends to be tedious and lengthy.
Read full review
Likelihood to Renew
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Because am using oracle last 3 years and it’s great
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Usability
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
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Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Read full review
Reliability and Availability
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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No answers on this topic
Performance
Sometimes the server loading speed is a little slow but most often runs fine and if it doesn't their tech support is quick to respond
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No answers on this topic
Support Rating
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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As am using oracle very much satisfy.
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In-Person Training
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
No answers on this topic
Online Training
The system is very user friendly, I think we were up and running within a day or so of having the product. It took very few online training for me to learn a large chunk of the functionality of this system.
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No answers on this topic
Implementation Rating
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
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Alternatives Considered
We chose Act-On for its ability to support our customers within a single account. The Marketing Network is a huge benefit to our business and the offerings we provide to our customers. In previously working with Hubpsot and Salesforce, we found the support to be lacking - often being referred to a forum or landing page rather than getting hands-on guided help from a knowledgeable person on their team. We LOVE Act-On and the team that they have servicing our account!
Read full review
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
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Scalability
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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No answers on this topic
Return on Investment
  • Positive- quick setup for webinars between 3 different tools, made it easy to do in high volume
  • Negative- lots of processes with the designer tools that made email/landing page design take longer than it should have, costing man hours
  • Positive- email automation with different types of campaigns we could have flowing at once or could span across multiple audience segments made it so we could consistently create touch points and increase our engagement, thus our ROI over time
Read full review
  • Much easier for us to track sales leads as we have had almost universal adoption and continued user interaction with the program as opposed to our previous tool, Salesforce. CRM has likely cut back on many hours of calls and check-ups with its easy to use system.
  • Customer feedback has been much improved as we are able to track any areas that need additional focus and address them immediately.
Read full review
ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.