TrustRadius: an HG Insights company

Act-On Software vs. Sprinklr Marketing

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    Sprinklr Marketing

    Score8 out of 10
    N/ASprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market. Content planning and scheduling…N/A
    Pricing
    Act-OnSprinklr Marketing
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Act-OnSprinklr Marketing
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.—
    More Pricing Information
    Features
    Act-OnSprinklr Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    8.6
    113 Ratings
    Sprinklr Marketing
    -
    Ratings
    WYSIWYG email editor9.1112 Ratings00 Ratings
    Dynamic content9.192 Ratings00 Ratings
    Ability to test dynamic content8.292 Ratings00 Ratings
    Landing pages8.2108 Ratings00 Ratings
    A/B testing9.195 Ratings00 Ratings
    Mobile optimization7.1102 Ratings00 Ratings
    Email deliverability reporting9.1112 Ratings00 Ratings
    List management9.1111 Ratings00 Ratings
    Triggered drip sequences8.287 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    8.6
    113 Ratings
    Sprinklr Marketing
    -
    Ratings
    Lead nurturing automation9.1104 Ratings00 Ratings
    Lead scoring and grading9.1104 Ratings00 Ratings
    Data quality management9.1102 Ratings00 Ratings
    Automated sales alerts and tasks7.395 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    7.1
    77 Ratings
    Sprinklr Marketing
    -
    Ratings
    Calendaring6.88 Ratings00 Ratings
    Event/webinar marketing7.376 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    9.1
    71 Ratings
    Sprinklr Marketing
    -
    Ratings
    Social sharing and campaigns9.169 Ratings00 Ratings
    Social profile integration9.163 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    8.5
    114 Ratings
    Sprinklr Marketing
    -
    Ratings
    Dashboards8.2109 Ratings00 Ratings
    Standard reports9.1112 Ratings00 Ratings
    Custom reports8.284 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    8.3
    107 Ratings
    Sprinklr Marketing
    -
    Ratings
    API9.167 Ratings00 Ratings
    Role-based workflow & approvals9.171 Ratings00 Ratings
    Customizability7.389 Ratings00 Ratings
    Integration with Salesforce.com9.165 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.135 Ratings00 Ratings
    Integration with SugarCRM7.128 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    -
    Ratings
    Sprinklr Marketing
    7.0
    6 Ratings
    Ideation00 Ratings5.03 Ratings
    Approval workflows00 Ratings5.04 Ratings
    Content collaboration00 Ratings8.25 Ratings
    Content calendar00 Ratings9.65 Ratings
    Network for content licensing/production00 Ratings7.31 Ratings
    Content Publishing
    Comparison of Content Publishing features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    -
    Ratings
    Sprinklr Marketing
    8.0
    6 Ratings
    Content hub00 Ratings9.14 Ratings
    Forms / Gated content00 Ratings5.52 Ratings
    Embedded CTAs00 Ratings9.12 Ratings
    Content distribution00 Ratings7.36 Ratings
    Content promotion00 Ratings8.15 Ratings
    Content automation00 Ratings9.14 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Act-On Software and Sprinklr Marketing
    Feature
    Act-On Software
    -
    Ratings
    Sprinklr Marketing
    8.5
    7 Ratings
    Audience profiling and targeting00 Ratings8.17 Ratings
    Closed-loop tracking and reporting00 Ratings8.56 Ratings
    Content performance analytics00 Ratings9.67 Ratings
    Campaign optimization dashboard00 Ratings7.75 Ratings
    Competitive analytics00 Ratings8.56 Ratings
    User Ratings
    Act-OnSprinklr Marketing
    Likelihood to Recommend
    8.2
    (219 ratings)
    7.0
    (16 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (33 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (14 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (39 ratings)
    8.0
    (16 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)