ActiveCampaign vs. Bronto Marketing Platform (discontinued)

ActiveCampaign

917 Reviews and Ratings

Bronto Marketing Platform (discontinued)

126 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Bronto Marketing Platform (discontinued)	Score7.9 out of 10	N/A	The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.	N/A

Pricing

ActiveCampaign

Bronto Marketing Platform (discontinued)

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

No answers on this topic

Pricing Offerings
ActiveCampaign	Bronto Marketing Platform (discontinued)
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

—

Request pricing at info@bronto.com.

Community Pulse
Key User Insights
	ActiveCampaign	Bronto Marketing Platform (discontinued)
Considered Both Products	ActiveCampaign No answer on this topic	The Bronto Marketing Platform Verified User Chose Bronto Marketing Platform (discontinued) Bronto has so many features packed into one platform that are not all obvious. Bronto replaces a giant stack of tools I would otherwise have: Drip for marketing automation, Litmus or Glock Apps for spam testing, Zapier and Twilio for SMS, Hootsuite for social posting, and … Incentivized Helpful? Verified User Chose Bronto Marketing Platform (discontinued) Bronto does all of it in one platform, including product recommendations. The only system that comes close is Zaius, and it’s twice the price and doesn’t do social posting. Incentivized Helpful? Ignacio Sime Subgerente Plataformas Digitales in Sales at Sparta (Sporting Goods, 201-500 employees) Chose Bronto Marketing Platform (discontinued) They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Bronto Marketing Platform (discontinued)

Comparison of Email & Online Marketing features of ActiveCampaign and Bronto Marketing Platform (discontinued)
Feature	ActiveCampaign 7.2 679 Ratings	Bronto Marketing Platform (discontinued) 7.4 58 Ratings
WYSIWYG email editor	5.0596 Ratings	7.050 Ratings
Dynamic content	4.0532 Ratings	6.450 Ratings
Ability to test dynamic content	4.0482 Ratings	6.449 Ratings
Landing pages	4.5349 Ratings	4.525 Ratings
A/B testing	9.9391 Ratings	9.055 Ratings
Mobile optimization	7.7538 Ratings	7.850 Ratings
Email deliverability reporting	9.7645 Ratings	9.458 Ratings
List management	9.9664 Ratings	7.456 Ratings
Triggered drip sequences	10.0586 Ratings	8.448 Ratings

Comparison of Lead Management features of ActiveCampaign and Bronto Marketing Platform (discontinued)
Feature	ActiveCampaign 7.9 534 Ratings	Bronto Marketing Platform (discontinued) - Ratings
Lead nurturing automation	10.0500 Ratings	00 Ratings
Lead scoring and grading	7.5366 Ratings	00 Ratings
Data quality management	7.9407 Ratings	00 Ratings
Automated sales alerts and tasks	7.1361 Ratings	00 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Bronto Marketing Platform (discontinued)
Feature	ActiveCampaign 9.9 383 Ratings	Bronto Marketing Platform (discontinued) - Ratings
Calendaring	9.9303 Ratings	00 Ratings
Event/webinar marketing	9.9289 Ratings	00 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Bronto Marketing Platform (discontinued)
Feature	ActiveCampaign 6.7 292 Ratings	Bronto Marketing Platform (discontinued) - Ratings
Social sharing and campaigns	7.2259 Ratings	00 Ratings
Social profile integration	6.3254 Ratings	00 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Bronto Marketing Platform (discontinued)
Feature	ActiveCampaign 6.5 642 Ratings	Bronto Marketing Platform (discontinued) 7.6 57 Ratings
Dashboards	6.5611 Ratings	7.857 Ratings
Standard reports	6.5599 Ratings	7.856 Ratings
Custom reports	6.5387 Ratings	7.143 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Bronto Marketing Platform (discontinued)
Feature	ActiveCampaign 8.7 503 Ratings	Bronto Marketing Platform (discontinued) - Ratings
API	8.4401 Ratings	00 Ratings
Role-based workflow & approvals	8.3274 Ratings	00 Ratings
Customizability	6.5429 Ratings	00 Ratings
Integration with Salesforce.com	9.895 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

User Ratings
	ActiveCampaign	Bronto Marketing Platform (discontinued)
Likelihood to Recommend	9.2 (691 ratings)	8.1 (60 ratings)
Likelihood to Renew	9.0 (25 ratings)	8.0 (5 ratings)
Usability	7.8 (52 ratings)	9.0 (1 ratings)
Availability	9.1 (5 ratings)	10.0 (1 ratings)
Performance	7.3 (5 ratings)	8.0 (1 ratings)
Support Rating	1.3 (41 ratings)	2.0 (2 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	8.0 (1 ratings)
Implementation Rating	8.5 (14 ratings)	9.0 (1 ratings)
Configurability	6.4 (4 ratings)	10.0 (1 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)