Bronto Marketing Platform (discontinued)

Score7.9 out of 10

126 Reviews and Ratings

What is Bronto Marketing Platform (discontinued)?

The Bronto Marketing Platform was an email marketing solution from Oracle which was acquired from NetSuite in 2016. It was optimized for creating automated, yet personalized emails, and subscriber profile segments, analyzing click and visit behavior, and tracking geolocation. It has since been discontinued.

Categories & Use Cases

Email Marketing

Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.6
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 7.9

Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 7.7
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.7
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.2

Greg N. Bogosian View profile

Digital Marketing Manager in Marketing at Blauer (501-1000 employees employees)

Pros

Email deliverability in terms of IP reputation maintenance.
Workflow management - easy to utilize tools for drip campaigns on multiple triggers.
Campaign targeting - segment tool allows incorporation of a wide variety of data sources.

Cons

Clarity in list upload features - not always easy to figure out what goes where.
Nav structure takes some getting used to.
Popup manager needs work to be more polished.

Return on Investment

Good ROI in terms of our KPI's for the channel.
Easy to manage campaigns and workflow structure.
Cost per email versus return on send is good.

Alternatives Considered

Emarsys, Omnisend and Bluecore

Other Software Used

Emarsys, Bluecore, Omnisend

Marie Sporich

Marketing Project Manager in Marketing at allheart Scrubs AC (11-50 employees employees)

Pros

Top for deliverability
Ease of use in sending e-mails daily
Easy to use analytics
Heat maps for email clicks

Cons

Not a lot of built-in insights
Not great for advanced or predictive segmentation
Not a lot of plugins available

Return on Investment

Positive impact on deliverability
Good ROI
Ease of use, time saving efficiency

Alternatives Considered

Salesforce Marketing Cloud Email Studio, Oracle Responsys and Listrak

Other Software Used

Microsoft Teams, Salesforce Marketing Cloud Email Studio, OneTrust, Google Analytics

Jason Bean View profile

Web Content Manager in Marketing at Wonder Laboratories (51-200 employees employees)

Pros

Organization of Customer Information
Ease of Developing Email Campaigns

Cons

The amount of features can be overwhelming at first.
Sometimes we experienced a laggy response to working within the tool.

Return on Investment

Enabled managing our subscriber lists more effectively.
It allowed us to set up sub-lists and subscriber groups quickly and dynamically based on actions.

Alternatives Considered

Mailchimp, Listrak, Constant Contact, Emma, CircuPress and AWeber

Other Software Used

Google Analytics, Criteo Dynamic Retargeting, Hootsuite

Thomas Soerenes View profile

Marketing Communication Specialist in Marketing at Teeter (51-200 employees employees)

Pros

Connects remarkably well with the NetSuite System
Offers great ways to set up drip email campaigns.
Offers great analytics and segmentation.

Cons

My main complaint with Bronto is that you pay for the number of emails sent, not the size of your email list. This limits how many emails you want to send.
There is no way to see if a hosted image is actually being used in an email or if we are just wasting the available space.
I wish there was more ways to segment.

Return on Investment

Significant ROI
Solid lift in open rates compared to previous efforts with other platforms.
Solid click-through rates through segmentation and drip campaigns.

Alternatives Considered

Constant Contact

Other Software Used

NetSuite, Facebook for Business, TweetDeck

Ed Hart View profile

Chief Marketing Officer in Marketing at South Cypress (11-50 employees employees)

Pros

Automated cart recovery email campaigns
Bronto has a very user friendly interface for building complex workflows for automated campaigns
Bronto's analytics are very good

Cons

Bronto is built for complexity and volume. It is probably not the ideal tool for smaller organizations with simple email needs.
The integration with Netsuite has been "buggy" at times.
Bronto is pretty expensive. You get a lot of bells and whistles, but you pay for them.

Return on Investment

Bronto has helped us create more brand top of mind awareness among our target customers
We have been able to actively manage and optimize open rates
We've been able to determine campaigns that don't work for us and not waste time on building those.

Alternatives Considered

MailChimp, Constant Contact and Infusionsoft

Other Software Used

NetSuite, Hootsuite Free, Asana

Bronto Marketing Platform (discontinued)

What is Bronto Marketing Platform (discontinued)?

Categories & Use Cases

Key Features

Top Performing Features

Email deliverability reporting

A/B testing

Triggered drip sequences

Areas for Improvement

Dynamic content

Ability to test dynamic content

Landing pages

Reviews

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Pros

Cons

Return on Investment

Alternatives Considered

Other Software Used

Related Products