ActiveCampaign vs. Emma by Marigold
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveCampaign | Score7.9 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $15 per month |
 Emma by Marigold | Score9.4 out of 10 | N/A | Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks. | $500 per year per user |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| ActiveCampaign | Emma by Marigold | |
|---|---|---|
| Likelihood to Recommend | 9.2 | 8.0 |
| Likelihood to Renew | 9.0 | 9.5 |
| Usability | 7.8 | 10.0 |
| Availability | 9.1 | - |
| Performance | 7.3 | - |
| Support Rating | 1.3 | 2.0 |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | - |
| Implementation Rating | 8.5 | 7.0 |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 1.0 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |