Emma by Marigold

Emma by Marigold

72 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Emma by Marigold	Score9.4 out of 10	N/A	Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.	$500 per year per user

Pricing

Emma by Marigold

Basic: $500
per year per user

Pricing Offerings
Emma by Marigold
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

No setup fee

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Community Pulse
Key User Insights
	Emma by Marigold
Considered Both Products	Marigold Rebecca Cooke-Rodriguez Events, Marketing and Office Manager in Corporate at BOND DEALERS OF AMERICA (Non-Profit Organization Management, 1-10 employees) Chose Emma by Marigold Emma is a step up from Constant Contact and two steps up from Mailchimp. Emma is affordable and easy to use for all types of companies, but especially for smaller firms and startups. It’s in compliance with SPAM laws, but has an advanced platform to keep your emails from going … Incentivized Helpful? Sarah Bandy Executive Director in Marketing at Youth Empowerment through Arts and Humanities (Non-Profit Organization Management, 1-10 employees) Chose Emma by Marigold I like Emma much better than MailChimp because of the flexibility and ease of the user interface. I used MailChimp for a previous position and I felt like the home page was definitely more cluttered and it had a clumsier navigation portal. I also think Emma's email design … Incentivized Helpful? Aaron Metzger Founder in Marketing at CATAPULT.digital (Internet, 1-10 employees) Chose Emma by Marigold Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations … Incentivized Helpful? Verified User Chose Emma by Marigold I use MailChimp a lot, and while I like it, at the end of the day Emma simply is the most cost-effective. There's not a HUGE learning curve, compared to MailChimp, which is nice, since our non-designers can take a proverbial 'whack' at an email and we can trust that it will get … Incentivized Helpful? Verified User Chose Emma by Marigold We prefer Emma, as it is a much more robust platform offering some of the best functionality and out of the box integrations. Incentivized Helpful? Stefanie Cash Digital Marketing Manager in Marketing at Caradonna Adventures (Hospitality, 11-50 employees) Chose Emma by Marigold Compared to Act-On, Emma is miles above regarding the ease of use and simplification of complex features. Drip campaigns really are a breeze with Emma's intuitive data. You will experience WYSIWYG glitches due to the nature of the program but Emma offers better templates to … Incentivized Helpful? Verified User Chose Emma by Marigold Emma is a good alternative, but I think MailChimp may be a better and more affordable alternative. Especially since MailChimp is continuously releasing new features and improving their product. Incentivized Helpful? Lauren Lloyd Communications Specialist at Freelance Writer (Building Materials, 11-50 employees) Chose Emma by Marigold MailChimp seems to offer more customizable options than Emma, but Emma is far less buggy. I used Constant Contact while working with another nonprofit organization and did not anything about it. Incentivized Helpful? Verified User Chose Emma by Marigold We moved away from Constant Contact because of the reputation it was starting to get with not auditing its domain and not providing us with the best possible brand reputation and also because we just didn't get the analytics we wanted to improve our process. With Emma, we can … Incentivized Helpful? Ashley Humphrey Director of Marketing & Communications in Marketing at Hoffmann Quality Tools USA, Inc. (Wholesale, 11-50 employees) Chose Emma by Marigold Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient. Incentivized Helpful? Sara Meyer Founder & Creative Director in Marketing at Mod Aesthetic Marketing (Cosmetics, 1-10 employees) Chose Emma by Marigold Mail Chimp: the price was better, but the platform was not predictable. You did not get the same support with MailChimp. Constant Contact: This is an outdated system that does not make it easy to design modern, clean emails and I consider it a dinosaur. Incentivized Helpful? Andrea Janda Office Coordinator at Department of History in Marketing at Portland State University (Higher Education, 201-500 employees) Chose Emma by Marigold MailChimp is the global choice for our university and there is a pricing structure in place. Incentivized Helpful? Jimmy Mack Senior Communications Specialist in Marketing at City of Olathe (Government Administration, 501-1000 employees) Chose Emma by Marigold Emma was the perfect solution for what we were looking for due to its easy to use interface, relatively low cost and basic functionality. We were not looking for expensive, complex tools to send out multiple campaigns with various controls and tests. We also were impressed with … Incentivized Helpful? Verified User Chose Emma by Marigold At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the … Incentivized Helpful? Dustin Brackett CEO in Marketing at HIVE Digital Strategy (Marketing and Advertising, 1-10 employees) Chose Emma by Marigold We moved from Emma to SendGrid. The deliverability of Emma is lower than Sendgrid and the overall functionality of Sendgrid feels more fit for a digital marketing agency. The number and design of the Emma templates far surpasses that of Sendgrid though. Emma is much more suited … Incentivized Helpful? Verified User Chose Emma by Marigold I think that Emma is more user-friendly. Incentivized Helpful? Mike Rizzo Director of Demand Generation in Marketing at AerServ (Computer Software, 51-200 employees) Chose Emma by Marigold None of those platform were good for an agency and their clients. Managing multiple email clients in one system isn't something you find everywhere. It's also not easy to pay for the other platforms since they are built for the enterprise and not SMB. Incentivized Helpful? Lauren Busby Digital Marketing Manager in Marketing at CCA Global Partners (Retail, 201-500 employees) Chose Emma by Marigold Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users … Incentivized Helpful? Verified User Chose Emma by Marigold Very similar to MailChimp. More user-friendly than Constant Contact but fewer ways to customize formatting. Incentivized Helpful? Ashley Silver Marketing Director in Marketing at Country Radio Seminar (Entertainment, 1-10 employees) Chose Emma by Marigold They are not the same interfaces. Incentivized Helpful? Verified User Chose Emma by Marigold We chose Emma in addition to Sendgrid to protect the integrity of our transactional email deliverability. Emma's delivery rates were good. We later found MailChimp a bit cheaper and easier to work with in our specific use case but I still think it's worth testing Emma if you're … Incentivized Helpful? April Muller Audience Engagement Manager in Social Media at Manifest. (Marketing and Advertising, 201-500 employees) Chose Emma by Marigold MUCH more straightforward and usable, PeopleVine requires someone with a lot more coding knowledge to do simple things like change a font color or hyperlink text and is better used by an agency with extensive access to those experts whereas Emma can be taught to just about … Incentivized Helpful? Kerry Bobeczko Director of Marketing Technologies in Marketing at Teacher Created Materials (Publishing, 51-200 employees) Chose Emma by Marigold Emma is night and day difference from Constant Contact in terms of customer support, feature set, and usability. It is so much better and more affordable. Emma is a step down in feature set and functionality from Pardot, Marketo, or HubSpot, but if you are a company that is not … Incentivized Helpful? Verified User Chose Emma by Marigold I love them! Incentivized Helpful? Alanna Stage Manager of Marketing Communications in Marketing at BCC Software (Computer Software, 51-200 employees) Chose Emma by Marigold I was not with the company when Emma was selected. In my personal experience, I preferred HubSpot. Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Emma by Marigold

Comparison of Email & Online Marketing features of Emma by Marigold
Feature	Emma by Marigold 9.1 31 Ratings
WYSIWYG email editor	8.024 Ratings
Dynamic content	9.025 Ratings
Ability to test dynamic content	9.024 Ratings
A/B testing	9.024 Ratings
Mobile optimization	9.029 Ratings
Email deliverability reporting	10.031 Ratings
List management	10.031 Ratings
Triggered drip sequences	9.021 Ratings

Comparison of Reporting & Analytics features of Emma by Marigold
Feature	Emma by Marigold 10.0 31 Ratings
Dashboards	10.030 Ratings
Standard reports	9.931 Ratings
Custom reports	10.019 Ratings

User Ratings
	Emma by Marigold
Likelihood to Recommend	8.0 (32 ratings)
Likelihood to Renew	9.5 (5 ratings)
Usability	10.0 (2 ratings)
Support Rating	2.0 (1 ratings)
Implementation Rating	7.0 (1 ratings)