ActiveCampaign vs. Intuit Mailchimp

ActiveCampaign

917 Reviews and Ratings

Intuit Mailchimp

2,663 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
Intuit Mailchimp	Score8.1 out of 10	N/A	Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.	$0 per month

Pricing

ActiveCampaign

Intuit Mailchimp

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Free: $0
Essentials: starts at $13
per month
Standard: starts at $20
per month
Premium: starts at $350
per month

Pricing Offerings
ActiveCampaign	Intuit Mailchimp
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	Yes

Optional

No setup fee

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Community Pulse
Key User Insights
	ActiveCampaign	Intuit Mailchimp
Considered Both Products	ActiveCampaign Verified User Chose ActiveCampaign In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign. I feel more confortable using ActiveCampaign since it is … Incentivized Helpful? Verified User Chose ActiveCampaign The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign. Incentivized Helpful? Paola Bisicchia Holistic Therapist in Professional Services at www.yourawakeningpath.com (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it. Incentivized Helpful? Sarah Patterson CEO (Chief Executive Officer) at Sarah Chelle (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep … Incentivized Helpful? Mike Clayton Owner in Professional Services at OnlinePMCourses (E-Learning, 1-10 employees) Chose ActiveCampaign ActiveCampaign is streaks ahead of Mailchimp on capabilities. But its user experience lags. I chose AS because of its sophisticated automation capabilities. I don't think I can think of anything I could want to do with email automation, that AC would not be able to handle. But, … Incentivized Helpful? Joseph Arroyo Owner in Sales at All of Medicare (Insurance, 1-10 employees) Chose ActiveCampaign I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not … Incentivized Helpful? Charlie Stevenson Founding Partner in Professional Services at Akras Capital (Investment Management, 1-10 employees) Chose ActiveCampaign Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of … Incentivized Helpful? Dr. Christine Sauer MD, ND Owner-Founder at DocChristine - Health Consulting, Education and Planning (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I … Incentivized Helpful? Verified User Chose ActiveCampaign We used Mailchimp before, and it was a simple tool but not great if you want more advanced features. ActiveCampaign allowed us to have access to more advanced features and dive into detailed reporting. We also got access to design tools that allowed us to create more dynamic … Incentivized Helpful? Verified User Chose ActiveCampaign Mailchimp and Constant Contact are more user-friendly and have better customer support. Not that ActiveCampaign's support is bad, they just do not seem to have enough people to cover it all. ActiveCampaign is more robust. Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is perfect for mid to small sized businesses. It's well-rounded and has enough channels to aid a growing business' growth. While it is less powerful than Iterable, I have found it better suited to HubSpot or Mailchimp due to its strong automation functions Incentivized Helpful? Verified User Chose ActiveCampaign We needed something with more customability and that could handle the systems that we wanted to create. Mailchimp was too clunky for what we needed and ConvertKit was too basic (while oddly being complicated at times). ActiveCampaign was recommended by a colleague and we … Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better. Incentivized Helpful? Anne Fraulichkeit Menstrual Cycle Coach in Corporate at Fraulichkeit (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign More options, more control, better reports Incentivized Helpful? Verified User Chose ActiveCampaign Mailchimp is in a different league to the above platforms. Incentivized Helpful? Verified User Chose ActiveCampaign Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses … Incentivized Helpful? Justin Danford Director, CX and MKTG in Marketing at HealthWarehouse.com (Pharmaceuticals, 51-200 employees) Chose ActiveCampaign You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job … Incentivized Helpful? Jens Heuchemer Self employed in Professional Services at Creators Academy (Information Services, 1-10 employees) Chose ActiveCampaign It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great … Incentivized Helpful? Verified User Chose ActiveCampaign We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives. Incentivized Helpful? Verified User Chose ActiveCampaign I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people … Incentivized Helpful? Kristine Axelson Founder at Pivotal Fitness (Professional Training & Coaching, 1-10 employees) Chose ActiveCampaign ActiveCampaign allows more integrations, automated emails, and a better user experience. I have also tested FloDesk (which was not listed on the product drop-down) and though the original templates were better by design, it did not allow me to customize as much or create as … Incentivized Helpful? Verified User Chose ActiveCampaign this is by far my favourite in terms of automations and managebility Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team … Incentivized Helpful? Juliana Morais COO (Chief Operations Officer) in Product Management at Espaçonave (E-Learning, 1-10 employees) Chose ActiveCampaign For the price, what it offers, and how easy it is to adapt and use. I think it is a better option than all of them. Incentivized Helpful?	Intuit Verified User Chose Intuit Mailchimp I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots … Incentivized Helpful? Dustin Taylor Director of Marketing in Marketing at VOOV Creative (Financial Services, 1-10 employees) Chose Intuit Mailchimp I think ActiveCampaign has a lot more powerful features, but MailChimp offers a free plan and has really started to make changes to its systems that we feel are positive. I know that people using MailChimp had a lot of problems with how automation works, but that has improved … Incentivized Helpful? Andy Ryan Launch Engineer in Marketing at Let's Launch (Marketing and Advertising, 1-10 employees) Chose Intuit Mailchimp I would say that Mailchimp is good for beginner businesses trying to get started with their email marketing campaigns and customer list. But I would say it's temporary until they find a better solution that will fit their needs. I would do research into more robust and reliable … Incentivized Helpful? Verified User Chose Intuit Mailchimp ActiveCampaign is easier and more powerful than Mailchimp, but also way more expensive. There's a certain point in business where you might need something like ActiveCampaign, but some businesses could make it perfectly by using Mailchimp only. Overall, Mailchimp is slightly … Incentivized Helpful? Mitchell Terpstra Copywriter + Marketing Strategist in Marketing at Indiana Design Consortium (Marketing and Advertising, 11-50 employees) Chose Intuit Mailchimp ActiveCampaign provides more robust automation and email sequencing features than Mailchimp. Incentivized Helpful? Jason Vance Owner in Marketing at Red Mill Creative Inc. (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you … Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is easier to use but ActiveCampaign has CRM features and automation features that far outstrip Mailchimp, but it's another level of difficulty to learn compared to how easy Mailchimp is. Mailchimp holds it on against it though because of how easy it is to set up and … Incentivized Helpful? Mike Koolwijk Online marketeer - SEO expert in Marketing at Klantenfabriek (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company. So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big … Incentivized Helpful? Mukesh K. Singhmar Co-Founder in Corporate at SeeResponse (Marketing & Advertising, 11-50 employees) Chose Intuit Mailchimp We use ActiveCampaign and AWeber as well. I'd say all three are great software. Because we are a marketing agency we have clients who may already be using certain software and in those cases, we work with what they have set up already. Otherwise, we'd look at it on a … Incentivized Helpful? Christopher Page, MBA Owner in Marketing at LaunchGo, LLC (Internet, 1-10 employees) Chose Intuit Mailchimp Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of … Incentivized Helpful? Andie Mace Studio Project Manager in Marketing at Volusion (Marketing & Advertising, 51-200 employees) Chose Intuit Mailchimp ActiveCampaign does not have as good of a UX in terms of designing emails for people with no coding knowledge. That being said, their field customization and integration with bigger CRM's is pretty good. Constant Contact had a very easy UX for beginners, but little to no … Incentivized Helpful? Verified User Chose Intuit Mailchimp I think ActiveCampaign offers more hands-on help from their account team and deeper usability. For our needs as a mid-size business, we needed something that would be manageable by a single person without a lot of complexity. MailChimp offers that at a very reasonable price. Incentivized Helpful? Verified User Chose Intuit Mailchimp I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp. Incentivized Helpful? Kèlene Poyurs Co-Founder in Marketing at Conversion Queens (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp MailChimp is definitely more robust than some of the simpler email tools like EmailOctopus and MailerLite, though it doesn't stack up to other email marketing and automation systems. Incentivized Helpful? Shannon Ketchum Digital Media Manager in Marketing at Kickserv (Computer Software, 11-50 employees) Chose Intuit Mailchimp The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality. Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy. Incentivized Helpful? Oliur Rahman Nahin Virtual Administrative Assistant in Marketing at Virtual Hero (Marketing & Advertising, 11-50 employees) Chose Intuit Mailchimp Mailchimp has more features than others and is more flexible than any other platform. It allows us to input any template we want and send out emails within minutes. It's an all-in-one email marketing tool. Incentivized Helpful? Verified User Chose Intuit Mailchimp Campaign Monitor is pretty similar, but has a more streamlined navigation in my opinion. Drip is a better route if you plan to set up robust workflows and track detailed conversion points. Incentivized Helpful? Blake Baron Product Manager in Product Management at Midwest Tungsten Service (Retail, 11-50 employees) Chose Intuit Mailchimp Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. … Incentivized Helpful? Jason Rutel Creative Director & Owner in Corporate at Creative Nomads (Marketing & Advertising, 1-10 employees) Chose Intuit Mailchimp Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or Ge… Incentivized Helpful? Nicholas De Salvo Chief Executive Officer in Marketing at Edge One Media (Design, 1-10 employees) Chose Intuit Mailchimp I have used a lot of different email services and what I like about Mailchimp is its combination of powerful features, ease of use, and value. They offer a lot of features for even the free accounts and that makes it an easy transition when you're ready to start paying for … Incentivized Helpful? Verified User Chose Intuit Mailchimp Mailchimp doesn't have as many features and is not as robust but Mailchimp is budget friendly compared to the other options. Incentivized Helpful? Patrick Stephens Director Of Communications at MTEI (Education Management, 51-200 employees) Chose Intuit Mailchimp If you need a program that allows you to visualize your content in a way which is easier to manipulate, then you will do well with this program. The lists and the automation aspects will be hard for a new learner of the program, and they do dive too much into their own hubris … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

Intuit Mailchimp

Comparison of Email & Online Marketing features of ActiveCampaign and Intuit Mailchimp
Feature	ActiveCampaign 7.2 679 Ratings	Intuit Mailchimp 7.8 488 Ratings
WYSIWYG email editor	4.9596 Ratings	8.2453 Ratings
Dynamic content	4.0532 Ratings	6.9436 Ratings
Ability to test dynamic content	4.0482 Ratings	7.2417 Ratings
Landing pages	4.4349 Ratings	7.7337 Ratings
A/B testing	9.9391 Ratings	7.4368 Ratings
Mobile optimization	7.7538 Ratings	8.7447 Ratings
Email deliverability reporting	9.7645 Ratings	8.3475 Ratings
List management	9.9664 Ratings	7.5475 Ratings
Triggered drip sequences	10.0586 Ratings	7.8328 Ratings

Comparison of Lead Management features of ActiveCampaign and Intuit Mailchimp
Feature	ActiveCampaign 7.9 534 Ratings	Intuit Mailchimp 8.1 10 Ratings
Lead nurturing automation	10.0500 Ratings	6.69 Ratings
Lead scoring and grading	7.5366 Ratings	10.01 Ratings
Data quality management	7.9407 Ratings	5.99 Ratings
Automated sales alerts and tasks	7.0361 Ratings	10.01 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and Intuit Mailchimp
Feature	ActiveCampaign 9.9 383 Ratings	Intuit Mailchimp 7.2 60 Ratings
Calendaring	9.9303 Ratings	7.448 Ratings
Event/webinar marketing	9.9289 Ratings	6.945 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and Intuit Mailchimp
Feature	ActiveCampaign 6.7 292 Ratings	Intuit Mailchimp 7.0 56 Ratings
Social sharing and campaigns	7.1259 Ratings	6.250 Ratings
Social profile integration	6.3254 Ratings	7.847 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and Intuit Mailchimp
Feature	ActiveCampaign 6.5 642 Ratings	Intuit Mailchimp 7.2 473 Ratings
Dashboards	6.5611 Ratings	7.6136 Ratings
Standard reports	6.5599 Ratings	7.7471 Ratings
Custom reports	6.5387 Ratings	6.261 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and Intuit Mailchimp
Feature	ActiveCampaign 8.7 503 Ratings	Intuit Mailchimp 6.5 57 Ratings
API	8.3401 Ratings	7.045 Ratings
Role-based workflow & approvals	8.3274 Ratings	6.016 Ratings
Customizability	6.5429 Ratings	5.62 Ratings
Integration with Salesforce.com	9.895 Ratings	6.028 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	4.925 Ratings
Integration with SugarCRM	9.858 Ratings	8.12 Ratings
Third-party software integrations	8.230 Ratings	7.752 Ratings

User Ratings
	ActiveCampaign	Intuit Mailchimp
Likelihood to Recommend	9.2 (691 ratings)	7.9 (511 ratings)
Likelihood to Renew	9.0 (25 ratings)	8.4 (51 ratings)
Usability	7.8 (52 ratings)	8.7 (380 ratings)
Availability	9.1 (5 ratings)	9.5 (6 ratings)
Performance	7.3 (5 ratings)	8.9 (7 ratings)
Support Rating	1.3 (41 ratings)	8.3 (18 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	7.4 (22 ratings)
Configurability	6.4 (4 ratings)	10.0 (2 ratings)
Ease of integration	9.1 (4 ratings)	8.0 (4 ratings)
Product Scalability	1.0 (5 ratings)	9.5 (6 ratings)
Vendor post-sale	6.4 (4 ratings)	10.0 (2 ratings)
Vendor pre-sale	7.3 (4 ratings)	10.0 (2 ratings)