Intuit Mailchimp

Score8.1 out of 10

2,663 Reviews and Ratings

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Categories & Use Cases

Media

Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.

Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.

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Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.

Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.4
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 7.8
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8

Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.3
Integration with Microsoft Dynamics CRM
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 7.6

#1 most frequent

Professional, Scientific, and Technical Services

10.2%

82,459 installations of 808,075

#2 most frequent

Information

4.6%

37,322 installations of 808,075

#3 most frequent

Other Services (except Public Administration)

4.6%

37,264 installations of 808,075

John Dykstra View profile

Small Business Owner at JRD Apps (1-10 employees employees)

Use Cases and Deployment Scope

As a technology and marketing consultant I've had several opportunities to help my clients choose and set up direct mailing systems. I always recommend Intuit Mailchimp and most of my clients agree. It's quick and easy to set up and start sending out effective emails.

In most cases we've uploaded existing customers and also used the Intuit Mailchimp sign-up forms.

We've also done most of the graphics and creation of content for the emails. Using templates and saving templates save a lot of time and helps us to present a consistent look.

Pros

Easy to segment users in the database
Great reporting and review of campaigns
Helpful tools to build new campaigns and set up updated ones
Good templates and forms

Cons

In the years I've been using Intuit Mailchimp, they've updated their platform quite a bit. Any problems I had early on are now addressed and fixed.

Return on Investment

One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.

Usability

Alternatives Considered

Constant Contact

Other Software Used

Google Workspace, Microsoft 365, Google Gemini

Richard Sandown

CEO in Corporate at Camprs (11-50 employees employees)

Use Cases and Deployment Scope

We leverage Intuit Mailchimp to manage all of our outbound marketing needs for current and prospective clients. We use it to create cadences for new prospects who engage with our gated content and like the A/B testing features as it has allowed us to optimize a number of our marketing campaigns. Primarily it has been great because Intuit Mailchimp is an easy to use tool and I can quickly get any members of my team up and running on the platform easily.

Pros

Free Tier is great to get started
The UI is very easy to navigate
Having sequences and the ability to AB test emails

Cons

The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
Customer support can be a bit lacking at times and their docs aren't always the best

Return on Investment

We increased the number of emails we sent prospects by 2x with automated campaigns
Our webinar attendances increase by 13% off of a new email template we used
We have grown our email list by more than 2,000 prospects

Usability

Alternatives Considered

MailerLite

Other Software Used

HubSpot CRM, LinkedIn Sales Navigator

Maria Sergeeva View profile

UX and Content Designer in Marketing at Career Pathway Institute (51-200 employees employees)

Use Cases and Deployment Scope

We primarily use it to create emails and automate email campaigns. However, we have also recently started using it for text notifications, and it works well. Intuit Mailchimp is beneficial for triggered email sequences when you need variables that depend on users' behavior, sales, dates, and other multiple factors.

Pros

Automation
Email generation.
Segmentation

Cons

It got more complicated and confusing.
Limited email customization.
Hidden costs behind already high prices.

Return on Investment

It helped to increase open rate.
Segmentation worked well and we decreased drop offs.
Automated sales campaigns has better revenue.

Usability

Alternatives Considered

Sender, Brevo and MailerLite

Other Software Used

Mixpanel, Webflow, Framer

Savannah McKoon View profile

Comptroller in Finance and Accounting at The Ruck Shop (1-10 employees employees)

Use Cases and Deployment Scope

Our organization uses Mailchimp to send email blasts to subscribed customers, informing them of upcoming sales, current sales, and back-in-stock products. We also utilize the SMS feature, sending text messages to subscribed customers, informing them of the same information as above. We believe this is an effective way to capture the customer's attention and inform them of our activities, particularly for customers who are not active on social media.

Pros

Allows easy creation of email blasts.
Allows easy creation of SMS blasts.
Provides analytics.

Cons

Increasing the amount of characters allowed in SMS.
Not counting a hype as characters in SMS.
More analytic options.

Return on Investment

Time saving.
Higher open rate.
Bringing customers to our website.
Revenue increase.

Usability

Alternatives Considered

Google Ads and Meta Business Suite

Other Software Used

Asana, QuickBooks Online, tawk.to, Braintree, a PayPal service, ShipStation, Later Social

Aaron Henderson View profile

Marketing Specialist in Marketing at MK Marketing (11-50 employees employees)

Use Cases and Deployment Scope

We use it for, as most businesses do, to send out mass email blasts to our clients at different times to let them know what is new in their industry, specials we are running, and how we can help them. Yes, it is an effective tool for sending out a message to a large group of folks quickly - and to make sure that the message is the same. Is it instant? No, but at least you can tailor a good message to that segment of your client base.

Pros

Communicate out to large groups
On trend with look, and feel - emails don't look dated
Ability to add photos and video to messages
Tailor message to different segments

Cons

You can add videos, but it's still a bit clunky
Photo integration could improve - feels a bit templated
I would like to see a bit more ease of using different lists for sends, and perhaps better merge options

Return on Investment

Time Savings to multiple clients
Our Open rate has been better on this platform than others
The lists seem to be able to be worked with better here

Usability

Alternatives Considered

Constant Contact

Other Software Used

Adobe Illustrator CC, Adobe InDesign, Adobe PhotoShop

Intuit Mailchimp

What is Intuit Mailchimp?

Categories & Use Cases

Media

Key Features

Top Performing Features

Lead scoring and grading

Automated sales alerts and tasks

Mobile optimization

Areas for Improvement

Integration with Salesforce.com

Customizability

Integration with Microsoft Dynamics CRM

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Other Services (except Public Administration)

Reviews

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Alternatives Considered

Other Software Used

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