ActiveCampaign vs. MailerLite

ActiveCampaign

917 Reviews and Ratings

MailerLite

141 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
ActiveCampaign	Score7.9 out of 10	N/A	ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.	$15 per month
MailerLite	Score8.8 out of 10	Small Businesses (1-50 employees)	MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…	$10 per month

Pricing

ActiveCampaign

MailerLite

Starter: $15
per month
Pro: $49
per month
Plus: $79
per month
Enterprise: $159
per month

Free: $0
per month 1 user
Growing: $10
per month 3 users
Advanced: $20
per month Unlimited users
Enterprise: Custom pricing
per month

Pricing Offerings
ActiveCampaign	MailerLite
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

—

Additional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.

Community Pulse
Key User Insights
	ActiveCampaign	MailerLite
Considered Both Products	ActiveCampaign Verified User Chose ActiveCampaign Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses … Incentivized Helpful? Verified User Chose ActiveCampaign I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people … Incentivized Helpful? Ellie Busby Nutritional Therapist in Customer Service at Vojo Health (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign MailerLite is cheaper but a lot simpler. You're very limited in what you can do because you can't tag or segment. On the other hand, ActiveCampaign is extremely flexible with tagging and you can create as many complex dynamic segments as you like, which means you can send much … Incentivized Helpful? Juan R. Arroyo Yap Beacon of Clarity in Corporate at Juan on One Coaching, LLC (Professional Training & Coaching, 1-10 employees) Chose ActiveCampaign I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API. The cost to get started is relatively low for access to automation and tagging … Incentivized Helpful? Triana Garrett Owner + Coach in Professional Services at Triena Rose (Professional Training & Coaching, 1-10 employees) Chose ActiveCampaign I was highly disappointed in Mailchimp from the beginning -- it was incredibly limited, complicated, and I was constantly experiencing glitching that resulted in me losing work. MailerLite was good, but eventually, I needed to upgrade, and that's when I started looking into … Incentivized Helpful? Laura Burnett CEO (Chief Executive Officer) at IT Moon Ltd (Information Technology & Services, 1-10 employees) Chose ActiveCampaign It's much more advanced than other systems such as MailerLite, Mailchimp, Aweber, etc. These offer very limited integrations and automation which can cause a problem when wanting to truly automate your business processes and procedures. ActiveCampaign has a special way with … Incentivized Helpful? Sarah Martin Owner at Dignified Hedonist (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign We started out using Mailchimp, which worked well enough for the beginning stages of our business. However, it became clear that Mailchimp was limited, especially when it comes to building more sophisticated automated campaigns. Incentivized Helpful? Rogelio Salinas Fundador - CEO in Marketing at Hazlo Con Excel (E-Learning, 1-10 employees) Chose ActiveCampaign The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC. Incentivized Helpful? Dr. Christine Sauer MD, ND Owner-Founder at DocChristine - Health Consulting, Education and Planning (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I … Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaing is a more complete tool. You can create complex automation workflows or use its templates. It integrates with plenty of tools through its API. It makes it easy to do A/B tests in your campaigns or in the automation workflows. The lead scoring is very useful … Incentivized Helpful? Kevin Carney Principle in Marketing at Organic Growth (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is true marketing automation. The others aren't, or at least weren't when I used them. Incentivized Helpful? Marvin Mendez CEO (Chief Executive Officer) in Professional Services at Marvinmendezfit (Health, Wellness and Fitness, 1-10 employees) Chose ActiveCampaign ActiveCampaign has a lot more capabilities that can be very useful for being able to achieve marketing goals. Incentivized Helpful? Verified User Chose ActiveCampaign It is the most complete of all due to its versatility and potential. Incentivized Helpful? Charlotte Wibberley CEO (Chief Executive Officer) at Charlotte Wibberley Ltd (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign ActiveCampaign is a great option for the middle range company - it has TONS of functionality, akin to your Infusionsofts, but at a more affordable price range. I selected Active Campaign as I use Kajabi, Thrivecart, and EverWebinar, and AC integrates really nicely with all of … Incentivized Helpful? Verified User Chose ActiveCampaign ActiveCampaign was more affordable and had more features than I needed. In particular, the automation, sequences, and integrations plus the ability for custom webhooks. While I like the other platforms too for various reasons, the automation and webhooks features, integrations, … Incentivized Helpful? Darren Danks Mindset Coach in Professional Services at Darren Danks Coaching (Professional Training & Coaching, 1-10 employees) Chose ActiveCampaign While other products may have features that ActiveCampaign only releases to higher-tier customers (landing pages for example), the benefits of ActiveCampaign far outweigh this. ActiveCampaign is great to use, easy to use, has a lot of power under the hood, and is quite … Incentivized Helpful? Kristina Green Owner in Corporate at True Blue Marketing, LLC (Marketing & Advertising, 1-10 employees) Chose ActiveCampaign It costs more than some, less than others, so the price is competitive. The features are above most: constituent metrics, campaign and automation metrics, automation creation with options to integrate with other systems. The ease with which a professional email can be composed … Incentivized Helpful? Verified User Chose ActiveCampaign I tried other products before ActiveCampaign, because they were cheaper many times. Integrations weren't working easily and I always had troubles with forms and double optin settings. Some other products offered way too much more than what I needed, so I thought they weren't … Incentivized Helpful? Emma Sparrow UX Designer in Sales at Em Sparrow Design (Design, 1-10 employees) Chose ActiveCampaign ActiveCampaign has better individual engagement and tracking ability as well as open rates compared to its competitors. The UI is also much simpler and much more preferred. Incentivized Helpful? Robyn MacNeill CEO, Leadership & Success Coach in Professional Services at Robyn MacNeill Co. (Management Consulting, 1-10 employees) Chose ActiveCampaign ActiveCampaign has far more capabilities that will help target customers based on their behavior. Incentivized Helpful? Cathy Baillargeon CEO (Chief Executive Officer) in Professional Services at Virtual Cathy (Executive Office, 11-50 employees) Chose ActiveCampaign I chose ActiveCampaign over other email marketing platforms because of their amazing segmentation and the options to build out intricate email sequencing using rules and actions. I was also incredibly impressed with the CRM they've built to incorporate automation, tracking, and … Incentivized Helpful? Povilas Petrauskas, PCC Owner at Akademija Infinitas (E-Learning, 1-10 employees) Chose ActiveCampaign There were a lot more features in ActiveCampaign compared with previous ones and we decided to relaunch our whole newsletters ideas and took a risk to change everything at once. In the beginning, we saw an improvement in the numbers and after a one year period, we finished … Incentivized Helpful?	Mailerlite Verified User Chose MailerLite I moved to Constant Contact from MailerLite as the reporting and segmentation was deeper. But the editor and the lack of decent forms and landing pages soon brought me back to MailerLite. Mailchimp got too expensive. Incentivized Helpful? Philip Carino Writer and Virtual Assistant at Freelance (Outsourcing/Offshoring, 1-10 employees) Chose MailerLite Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing. For everything else, their customization is on par with Mailchimp and … Incentivized Helpful? Humberto Colmenares Director of Social Media Marketing in Marketing at Pedagogía Musical Activa (E-Learning, 1-10 employees) Chose MailerLite MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform. Incentivized Helpful? Antonio Forni High Performance Business Coach in Professional Services at Forni Coaching & Consulting (Management Consulting, 1-10 employees) Chose MailerLite I implemented many types of software. So I'm used to work with several software. In terms of email marketing Mailerlite is just great to work with. The overall feeling is the best. Incentivized Helpful? Giedre Aleknonyte Tech Strategist at Giedre Yumiko Coaching (Information Technology and Services, 1-10 employees) Chose MailerLite We selected Mailerlite because it was the only one that provided advanced features for free for a list of up to 1000 subscribers. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

ActiveCampaign

MailerLite

Comparison of Email & Online Marketing features of ActiveCampaign and MailerLite
Feature	ActiveCampaign 7.2 679 Ratings	MailerLite 8.9 69 Ratings
WYSIWYG email editor	4.9596 Ratings	9.761 Ratings
Dynamic content	4.0532 Ratings	9.154 Ratings
Ability to test dynamic content	4.0482 Ratings	7.448 Ratings
Landing pages	4.4349 Ratings	7.755 Ratings
A/B testing	9.9391 Ratings	9.443 Ratings
Mobile optimization	7.7538 Ratings	8.553 Ratings
Email deliverability reporting	9.7645 Ratings	9.562 Ratings
List management	9.9664 Ratings	9.561 Ratings
Triggered drip sequences	10.0586 Ratings	9.139 Ratings

Comparison of Lead Management features of ActiveCampaign and MailerLite
Feature	ActiveCampaign 7.9 534 Ratings	MailerLite - Ratings
Lead nurturing automation	10.0500 Ratings	00 Ratings
Lead scoring and grading	7.5366 Ratings	00 Ratings
Data quality management	7.9407 Ratings	00 Ratings
Automated sales alerts and tasks	7.0361 Ratings	00 Ratings
Lead segmentation and distribution	7.39 Ratings	00 Ratings

Comparison of Campaign Management features of ActiveCampaign and MailerLite
Feature	ActiveCampaign 9.9 383 Ratings	MailerLite - Ratings
Calendaring	9.9303 Ratings	00 Ratings
Event/webinar marketing	9.9289 Ratings	00 Ratings

Comparison of Social Media Marketing features of ActiveCampaign and MailerLite
Feature	ActiveCampaign 6.7 292 Ratings	MailerLite - Ratings
Social sharing and campaigns	7.1259 Ratings	00 Ratings
Social profile integration	6.3254 Ratings	00 Ratings

Comparison of Reporting & Analytics features of ActiveCampaign and MailerLite
Feature	ActiveCampaign 6.5 642 Ratings	MailerLite 7.0 62 Ratings
Dashboards	6.5611 Ratings	6.01 Ratings
Standard reports	6.5599 Ratings	9.062 Ratings
Custom reports	6.4387 Ratings	6.01 Ratings

Comparison of Platform & Infrastructure features of ActiveCampaign and MailerLite
Feature	ActiveCampaign 8.7 503 Ratings	MailerLite - Ratings
API	8.3401 Ratings	00 Ratings
Role-based workflow & approvals	8.3274 Ratings	00 Ratings
Customizability	6.5429 Ratings	00 Ratings
Integration with Salesforce.com	9.895 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	9.862 Ratings	00 Ratings
Integration with SugarCRM	9.858 Ratings	00 Ratings
Third-party software integrations	8.230 Ratings	00 Ratings

Comparison of Pre-Send Testing features of ActiveCampaign and MailerLite
Feature	ActiveCampaign - Ratings	MailerLite 9.0 53 Ratings
Email Previews	00 Ratings	9.053 Ratings

User Ratings
	ActiveCampaign	MailerLite
Likelihood to Recommend	9.2 (691 ratings)	9.1 (73 ratings)
Likelihood to Renew	9.0 (25 ratings)	9.1 (2 ratings)
Usability	7.8 (52 ratings)	8.7 (10 ratings)
Availability	9.1 (5 ratings)	- (0 ratings)
Performance	7.3 (5 ratings)	- (0 ratings)
Support Rating	1.3 (41 ratings)	9.4 (4 ratings)
In-Person Training	9.1 (2 ratings)	- (0 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	8.5 (14 ratings)	- (0 ratings)
Configurability	6.4 (4 ratings)	- (0 ratings)
Ease of integration	9.1 (4 ratings)	- (0 ratings)
Product Scalability	1.0 (5 ratings)	- (0 ratings)
Vendor post-sale	6.4 (4 ratings)	- (0 ratings)
Vendor pre-sale	7.3 (4 ratings)	- (0 ratings)