ActiveCampaign vs. Microsoft Dynamics 365 Marketing
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveCampaign | Score7.9 out of 10 | N/A | ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow. | $15 per month |
 Microsoft Dynamics 365 Marketing | Score8 out of 10 | N/A | Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing… | $1,200 per month |
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| Editions & Modules |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Campaign Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| ActiveCampaign | Microsoft Dynamics 365 Marketing | |
|---|---|---|
| Likelihood to Recommend | 9.2 | 8.0 |
| Likelihood to Renew | 9.0 | 1.0 |
| Usability | 7.8 | 5.9 |
| Availability | 9.1 | - |
| Performance | 7.3 | - |
| Support Rating | 1.3 | 6.0 |
| In-Person Training | 9.1 | - |
| Online Training | 7.3 | - |
| Implementation Rating | 8.5 | - |
| Configurability | 6.4 | - |
| Ease of integration | 9.1 | - |
| Product Scalability | 1.0 | - |
| Vendor post-sale | 6.4 | - |
| Vendor pre-sale | 7.3 | - |