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Microsoft Dynamics 365 Marketing

Score8 out of 10

33 Reviews and Ratings

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What is Microsoft Dynamics 365 Marketing?

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing. Pricing starts at $125 to $200 per month per user.

Categories & Use Cases

Reviews

What users are saying about Microsoft Dynamics 365 Marketing.
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Marketing Solution for all your segmentation, analytics, social media integration needs !

Incentivized
Verified User
Consultant in Information Technology (5001-10,000 employees employees)

Pros

  • Seamless integration with Microsoft Dynamics 365 Customer Engagement Apps - Dataverse
  • Full customization capabilities
  • Integration with LinkedIn

Cons

  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

Most Important Features

  • Seamless integration with Microsoft Dynamics 365 Apps
  • Seamless integration with LinkedIn

Return on Investment

  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.

Alternatives Considered

ClickDimensions

Other Software Used

Microsoft Dynamics 365 Customer Service, Azure Blob Storage, PowerApps

Microsoft Dynamics 365 Marketing makes marketing easy

Incentivized
Verified User
Professional in Professional Services (1-10 employees employees)

Pros

  • Customer data management
  • Lead management
  • Campaign strategy design

Cons

  • Overall usage has so many options
  • Its user interface is a little confusing
  • A little expensive

Return on Investment

  • Less customer information overlap
  • More efficient marketing
  • More dynamic marketing strategies

Alternatives Considered

Adobe Marketing Cloud

Usability

Other Software Used

Microsoft Visual Studio Code, Visual Studio Test Professional, Microsoft 365 (formerly Office 365)

Worst Marketing Automation Solution on the Market. Stay Away!

Verified User
Manager in Marketing (51-200 employees employees)

Pros

  • Segmentation
  • Lead Scoring

Cons

  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

Return on Investment

  • It takes me 10 times longer to do anything with Dynamics when compared to Salesforce or Marketo for the same task.

Alternatives Considered

Marketo, HubSpot and Pardot

Other Software Used

Adobe Photoshop, Marketo, HubSpot CRM

Usability

Still learning but so far, so good ...

Incentivized
Kimberly YolitzView profile
Digital Content & Creative Marketing Manager in Marketing at Minnesota Chamber of Commerce (11-50 employees employees)

Pros

  • Allows for detailed segmented marketing lists
  • Customized email templates
  • Subscription management

Cons

  • Creating/Managing marketing lists - specifically copying them (dynamic)
  • The use of "Campaigns" - a campaign to us is not the same as how it is used in MDM
  • No Social marketing dashboard available (looking for something similar to HootSuite where you can post/schedule posts.

Return on Investment

  • We've only been using it for 8 months so I cannot comment on the cost aspect
  • From a marketing and data perspective - it is invaluable.

Other Software Used

Google Analytics, Hootsuite Pro, Constant Contact, HubSpot, Wistia, Drupal

Making marketing an effortless experience

Incentivized
Verified User
C-Level Executive in Corporate (1-10 employees employees)

Pros

  • Tracking of content
  • Ability to pinpoint where your content is going to be posted

Cons

  • Integration with other operating systems

Return on Investment

  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

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