ActiveCampaign vs. Text-Em-All

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.0 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$15
per month
Text-Em-All
Score 9.0 out of 10
Small Businesses (1-50 employees)
Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.
$0
Pricing
ActiveCampaignText-Em-All
Editions & Modules
Starter
$15
per month
Pro
$49
per month
Plus
$79
per month
Enterprise
$159
per month
Starter
$0
Credits
$0.05
per credit
Monthly
$19
per month
Offerings
Pricing Offerings
ActiveCampaignText-Em-All
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsText-Em-All offers a variety of pricing plans to cater to different user needs. The monthly plan starts at $19, with pricing based on group size, making it ideal for consistent senders who reach the same group(s) each month as often as needed. Plans provide access to the full range of Text-Em-All features, to ensure a comprehensive messaging experience. Additionally, the platform offers credits, or pay-as-you-go pricing model, with costs ranging from 5¢ to 9¢ per credit, suitable for users with occasional or high-volume messaging needs. To help potential customers evaluate the service, Text-Em-All offers a free account so users can evaluate and try the service with 25 free credits.
More Pricing Information
Community Pulse
ActiveCampaignText-Em-All
Features
ActiveCampaignText-Em-All
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
7.2
Ratings
6% below category average
Text-Em-All
-
Ratings
WYSIWYG email editor5.10 Ratings00 Ratings
Dynamic content4.10 Ratings00 Ratings
Ability to test dynamic content4.10 Ratings00 Ratings
Landing pages4.50 Ratings00 Ratings
A/B testing9.90 Ratings00 Ratings
Mobile optimization7.70 Ratings00 Ratings
Email deliverability reporting9.70 Ratings00 Ratings
List management9.90 Ratings00 Ratings
Triggered drip sequences10.00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.0
Ratings
3% above category average
Text-Em-All
-
Ratings
Lead nurturing automation10.00 Ratings00 Ratings
Lead scoring and grading7.60 Ratings00 Ratings
Data quality management7.90 Ratings00 Ratings
Automated sales alerts and tasks7.10 Ratings00 Ratings
Lead segmentation and distribution7.30 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.9
Ratings
29% above category average
Text-Em-All
-
Ratings
Calendaring9.90 Ratings00 Ratings
Event/webinar marketing9.90 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
6.8
Ratings
10% below category average
Text-Em-All
-
Ratings
Social sharing and campaigns7.20 Ratings00 Ratings
Social profile integration6.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
6.5
Ratings
12% below category average
Text-Em-All
-
Ratings
Dashboards6.60 Ratings00 Ratings
Standard reports6.60 Ratings00 Ratings
Custom reports6.50 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
8.7
Ratings
15% above category average
Text-Em-All
-
Ratings
API8.40 Ratings00 Ratings
Role-based workflow & approvals8.40 Ratings00 Ratings
Customizability6.60 Ratings00 Ratings
Integration with Salesforce.com9.80 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.80 Ratings00 Ratings
Integration with SugarCRM9.90 Ratings00 Ratings
Third-party software integrations8.20 Ratings00 Ratings
Emergency Notification System
Comparison of Emergency Notification System features of Product A and Product B
ActiveCampaign
-
Ratings
Text-Em-All
7.8
Ratings
0% above category average
Mass Notification00 Ratings9.10 Ratings
Multi-Channel Delivery00 Ratings8.60 Ratings
Customization and Templates00 Ratings7.30 Ratings
Geo-Targeting00 Ratings8.60 Ratings
Multi-Language Support00 Ratings6.10 Ratings
Emergency Contacts Database00 Ratings9.10 Ratings
Two-Way Communication00 Ratings8.70 Ratings
Notification Reporting and Analytics00 Ratings6.50 Ratings
Integration with External Systems00 Ratings7.20 Ratings
Mobile Notifications00 Ratings6.70 Ratings
Best Alternatives
ActiveCampaignText-Em-All
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Score 9.9 out of 10

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Score 9.0 out of 10

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Enterprises
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Score 9.0 out of 10

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User Ratings
ActiveCampaignText-Em-All
Likelihood to Recommend
9.2
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
9.5
(0 ratings)
Usability
7.9
(0 ratings)
9.4
(0 ratings)
Availability
9.1
(0 ratings)
9.1
(0 ratings)
Performance
7.3
(0 ratings)
8.2
(0 ratings)
Support Rating
1.3
(0 ratings)
7.5
(0 ratings)
In-Person Training
9.1
(0 ratings)
-
(0 ratings)
Online Training
7.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.5
(0 ratings)
9.4
(0 ratings)
Configurability
6.4
(0 ratings)
7.2
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
1.0
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
6.4
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
9.1
(0 ratings)
User Testimonials
ActiveCampaignText-Em-All
Likelihood to Recommend
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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We have found them to be very good for immediate communication of a brief message to a large number of people at once. Thus, it works perfectly for a neighborhood association. It may not be suitable for longer messages or situations with excessive notifications.
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Pros
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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  • The ability to customize the rate of outgoing calls in order to avoid getting overwhelmed.
  • The ease of use makes their service beneficial to me rather than another chore on my list.
  • Giving details on how much my message will cost and giving me the ability to modify it in real-time to control what I am spending.
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Cons
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
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  • My initial concern was regarding the "opt out" feature. I work with the senior population, and many of whom are not that tech-savvy. I have a couple of residents who had unintentionally opted out of messages thinking it was an individual message they were skipping. I would suggest that there be a clarifying question when a user chooses to opt out; it should default to opting out of a single message and survey the user to see if they would like to opt out of receiving additional messages. My residents were wondering why they were missing information and why I hadn't informed them of important dates and events.
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Likelihood to Renew
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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Text-Em-All is a great way to get messages to our associates versus posting on a memo board and hoping they see it. Very efficient. I would recommend this great tool to companies big or small as a form of business related communications. The only thing I would change is the ability to use more characters in the messages. And it would be a plus if you can translate to different languages in the app.
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Usability
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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It's fantastic. In general, it's a 10. But I give it a 7 because of the way I know it can improve. I save my workers' names in lists...and I have only the first and last name fields to classify them. I grade my workers based on their experiences and based on their jobs; so I use the last name field to group them. This could be easier by you adding another field.
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Reliability and Availability
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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The availability of the text em all is amazing specially when we needed the most to spread out the word on an event that was happening.
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Performance
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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I love the performance it provided us. Also, want to clarify that the time it takes to send out a mass text is amazing
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Support Rating
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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There have been few times over the last 18 years that I have had to make changes to our billing or deal with particular tech questions and I have never had any issues with their response time or ability to be helpful once the issues were communicated
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Implementation Rating
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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This was the best way we were able to reach out to everyone we wanted to, being that there were some not tech-sabi elderly people. This was a better way for them to be able to get the information they needed.
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Alternatives Considered
I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep receiving it (in case they've lost or deleted the email with access to the lead magnet). Mailchimp was unable to do this. And the categorization of users and the trigger email sequencing was a lot easier in ActiveCampaign.
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Our last provider was costly for what we needed. We need the ability to text, and that's it. The sense was challenging to navigate; I had to sign a one-year contract and pay thousands upfront. Text-em-all has been the best thing.
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Scalability
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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We have never had a problem being able to use Text em all when we needed it
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Return on Investment
  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
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  • 100% of the company received reliable information at the same time for the first time without having to hold a “town hall” which used to cause all work to stop for at least 15-20 mins.
  • Because work no longer has to stop for verbal communication announcements, 7.5 hours total of work is saved for every message sent.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Text-Em-All Screenshots

Screenshot of broadcast creation.Screenshot of the interface to add contacts.Screenshot of where to broadcast results.Screenshot of broadcast details.Screenshot of the contact management interface.Screenshot of two-way conversations.