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ActiveDEMAND vs. Adobe Marketo Engage

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ActiveDEMAND

5 Reviews and Ratings

Adobe Marketo Engage

2,647 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveDEMAND

    Score9 out of 10
    Small Businesses (1-50 employees)
    		ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.

    $3

    Per Phone Number/mth

    Adobe Marketo Engage

    Score8.1 out of 10
    		N/AAdobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
    Pricing
    ActiveDEMANDAdobe Marketo Engage
    Editions & Modules
    Call Tracking
    $3
    Per Phone Number/mth
    Email Marketer
    $7
    Per Month [Unlimited Users]
    Small Business Marketer
    $69
    Per Month [Unlimited Users]
    Corporate Marketer
    $199
    Per Month [Unlimited Users]
    Agency Marketer
    $799
    Per Month [Unlimited Users]
    Growth
    Pricing based on database size.
    per month
    Select
    Pricing based on database size.
    per month
    Prime
    Pricing based on database size.
    per month
    Ultimate
    Pricing based on database size.
    per month
    Offerings
    Pricing Offerings
    ActiveDEMANDAdobe Marketo Engage
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    ActiveDEMANDAdobe Marketo Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveDEMAND and Adobe Marketo Engage
    Feature
    ActiveDEMAND
    9.5
    2 Ratings
    Adobe Marketo Engage
    7.8
    993 Ratings
    WYSIWYG email editor9.22 Ratings8.2902 Ratings
    Dynamic content9.62 Ratings6.8878 Ratings
    Ability to test dynamic content9.62 Ratings6.8857 Ratings
    Landing pages9.02 Ratings7.8920 Ratings
    A/B testing9.62 Ratings8.3905 Ratings
    Mobile optimization9.62 Ratings7.9877 Ratings
    Email deliverability reporting9.62 Ratings6.3961 Ratings
    List management9.22 Ratings8.8958 Ratings
    Triggered drip sequences9.62 Ratings9.1868 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveDEMAND and Adobe Marketo Engage
    Feature
    ActiveDEMAND
    9.0
    2 Ratings
    Adobe Marketo Engage
    7.8
    961 Ratings
    Lead nurturing automation9.62 Ratings8.4936 Ratings
    Lead scoring and grading9.02 Ratings8.7911 Ratings
    Data quality management8.62 Ratings6.6909 Ratings
    Automated sales alerts and tasks8.62 Ratings7.4863 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveDEMAND and Adobe Marketo Engage
    Feature
    ActiveDEMAND
    9.4
    2 Ratings
    Adobe Marketo Engage
    7.7
    889 Ratings
    Calendaring9.62 Ratings7.1719 Ratings
    Event/webinar marketing9.22 Ratings8.4850 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveDEMAND and Adobe Marketo Engage
    Feature
    ActiveDEMAND
    8.6
    2 Ratings
    Adobe Marketo Engage
    7.5
    556 Ratings
    Social sharing and campaigns8.62 Ratings7.8547 Ratings
    Social profile integration8.62 Ratings7.2375 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveDEMAND and Adobe Marketo Engage
    Feature
    ActiveDEMAND
    9.2
    2 Ratings
    Adobe Marketo Engage
    8.0
    962 Ratings
    Dashboards8.82 Ratings8.3904 Ratings
    Standard reports9.22 Ratings7.9942 Ratings
    Custom reports9.62 Ratings7.8897 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveDEMAND and Adobe Marketo Engage
    Feature
    ActiveDEMAND
    9.6
    2 Ratings
    Adobe Marketo Engage
    7.9
    953 Ratings
    API9.01 Ratings8.0821 Ratings
    Role-based workflow & approvals9.01 Ratings7.8698 Ratings
    Customizability9.62 Ratings7.9844 Ratings
    Integration with Salesforce.com10.01 Ratings9.3822 Ratings
    Integration with Microsoft Dynamics CRM10.01 Ratings7.3283 Ratings
    Integration with SugarCRM10.01 Ratings7.2185 Ratings
    User Ratings
    ActiveDEMANDAdobe Marketo Engage
    Likelihood to Recommend
    9.6
    (2 ratings)
    6.9
    (1145 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (146 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (98 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (25 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (30 ratings)
    Support Rating
    -
    (0 ratings)
    8.6
    (89 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    6.7
    (29 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (37 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (6 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.9
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    1.1
    (9 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (10 ratings)
    Professional Services
    -
    (0 ratings)
    9.4
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (7 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (6 ratings)