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ActiveDEMAND vs. Salesforce Marketing Cloud

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ActiveDEMAND

5 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveDEMAND

    Score9 out of 10
    Small Businesses (1-50 employees)
    		ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on measuring business results such as conversions and leads.

    $3

    Per Phone Number/mth

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    ActiveDEMANDSalesforce Marketing Cloud
    Editions & Modules
    Call Tracking
    $3
    Per Phone Number/mth
    Email Marketer
    $7
    Per Month [Unlimited Users]
    Small Business Marketer
    $69
    Per Month [Unlimited Users]
    Corporate Marketer
    $199
    Per Month [Unlimited Users]
    Agency Marketer
    $799
    Per Month [Unlimited Users]
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    ActiveDEMANDSalesforce Marketing Cloud
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ActiveDEMANDSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveDEMAND and Salesforce Marketing Cloud
    Feature
    ActiveDEMAND
    9.5
    2 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor9.22 Ratings8.1118 Ratings
    Dynamic content9.62 Ratings7.6149 Ratings
    Ability to test dynamic content9.62 Ratings7.7108 Ratings
    Landing pages9.02 Ratings7.8117 Ratings
    A/B testing9.62 Ratings7.9147 Ratings
    Mobile optimization9.62 Ratings7.3107 Ratings
    Email deliverability reporting9.62 Ratings8.2128 Ratings
    List management9.22 Ratings8.6125 Ratings
    Triggered drip sequences9.62 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveDEMAND and Salesforce Marketing Cloud
    Feature
    ActiveDEMAND
    9.0
    2 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation9.62 Ratings8.3107 Ratings
    Lead scoring and grading9.02 Ratings8.2108 Ratings
    Data quality management8.62 Ratings8.1113 Ratings
    Automated sales alerts and tasks8.62 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveDEMAND and Salesforce Marketing Cloud
    Feature
    ActiveDEMAND
    9.4
    2 Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring9.62 Ratings8.3100 Ratings
    Event/webinar marketing9.22 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveDEMAND and Salesforce Marketing Cloud
    Feature
    ActiveDEMAND
    8.6
    2 Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns8.62 Ratings8.480 Ratings
    Social profile integration8.62 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveDEMAND and Salesforce Marketing Cloud
    Feature
    ActiveDEMAND
    9.2
    2 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards8.82 Ratings8.4115 Ratings
    Standard reports9.22 Ratings8.4120 Ratings
    Custom reports9.62 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveDEMAND and Salesforce Marketing Cloud
    Feature
    ActiveDEMAND
    9.6
    2 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API9.01 Ratings7.087 Ratings
    Role-based workflow & approvals9.01 Ratings7.586 Ratings
    Customizability9.62 Ratings7.4108 Ratings
    Integration with Salesforce.com10.01 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM10.01 Ratings8.713 Ratings
    Integration with SugarCRM10.01 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    ActiveDEMANDSalesforce Marketing Cloud
    Likelihood to Recommend
    9.6
    (2 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.1
    (114 ratings)
    Usability
    -
    (0 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)