ActiveTrail vs. iContact
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 ActiveTrail | Score8 out of 10 | N/A | ActiveTrail maintains a near 100% delivery rate to inbox with full anti-spam compliance, manages ISP relations, supports multiple languages, enables user-friendly creation of email business communications (including campaigns and newsletters), includes pre-designed responsive templates, and provides advanced reporting and analytics so companies can optimize their use of email and attain higher return on investment. The vendor's goal is to offer a personal touch in the impersonal era of… | N/A |
 iContact | Score6.8 out of 10 | N/A | iContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature. | $14 per month |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
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| Email & Online Marketing |
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| Reporting & Analytics |
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| ActiveTrail | iContact | |
|---|---|---|
| Likelihood to Recommend | - | 8.0 |
| Likelihood to Renew | - | 3.4 |
| Usability | - | 8.0 |
| Availability | - | 9.0 |
| Performance | - | 8.0 |
| Support Rating | - | 9.9 |
| Online Training | - | 1.0 |
| Implementation Rating | - | 8.5 |
| Product Scalability | - | 7.0 |