Ad2Go vs. Adobe Analytics
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Ad2Go | N/A | N/A | Ad2Go provides access to multiple advertisement marketing sources in one solution. It allows the user to look at an individual, and benchmarked, advertisement performance, and to analyze available media data such as media reach, spend and/or audience composition. With Ad2Go: - Combine multiple data sources into reports: Ad2Go combines survey data with data on media and sales. Reports provide insights into advertising data and show performance can be improved. - Quick… | N/A |
Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Web Analytics |
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| Ad2Go | Adobe Analytics | |
|---|---|---|
| Likelihood to Recommend | - | 8.7 |
| Likelihood to Renew | - | 9.4 |
| Usability | - | 7.0 |
| Availability | - | 8.1 |
| Performance | - | 8.0 |
| Support Rating | - | 3.6 |
| In-Person Training | - | 1.1 |
| Online Training | - | 7.0 |
| Implementation Rating | - | 8.1 |
| Contract Terms and Pricing Model | - | 7.3 |
| Product Scalability | - | 10.0 |
| Professional Services | - | 7.9 |