Ad2Go vs. Coremetrics / IBM Digital Analytics (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Ad2Go | N/A | N/A | Ad2Go provides access to multiple advertisement marketing sources in one solution. It allows the user to look at an individual, and benchmarked, advertisement performance, and to analyze available media data such as media reach, spend and/or audience composition. With Ad2Go: - Combine multiple data sources into reports: Ad2Go combines survey data with data on media and sales. Reports provide insights into advertising data and show performance can be improved. - Quick… | N/A |
 Coremetrics / IBM Digital Analytics (discontinued) | Score7.9 out of 10 | N/A | Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward. | N/A |
| Ad2Go | Coremetrics / IBM Digital Analytics (discontinued) | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Ad2Go | Coremetrics / IBM Digital Analytics (discontinued) | |
|---|---|---|
| Likelihood to Recommend | - | 7.0 |
| Likelihood to Renew | - | 5.8 |
| Usability | - | 9.0 |
| Availability | - | 10.0 |
| Performance | - | 8.0 |
| Support Rating | - | 2.3 |
| Online Training | - | 7.1 |
| Implementation Rating | - | 9.9 |
| Configurability | - | 8.0 |
| Product Scalability | - | 9.0 |