Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

88 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Coremetrics / IBM Digital Analytics (discontinued)	Score7.9 out of 10	N/A	Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.	N/A

Pricing

Coremetrics / IBM Digital Analytics (discontinued)

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Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

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Community Pulse
Key User Insights
	Coremetrics / IBM Digital Analytics (discontinued)
Considered Both Products	Discontinued Products Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) In comparison to Adobe, I believe IBM Digital Analytics and Adobe Analytics are fairly similar in terms of features. When it comes to the marketing attribution approach, IBM is what sets it apart. Additionally, pre-integrated technologies with great ROI, like LIVEmail or IBM … Incentivized Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) Cognos has exploration but it doesn't have much AI and ML functionality. Watson is much more helpful when it comes to customer experience analytics. Watson gives clarity into end-to-end journeys and effectiveness while also giving the ability to visualize the actual customer … Incentivized Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) IBM Analytics is a great tool for measuring and analyzing web traffic along with consumer behavior to a degree. When compared to other solutions and tools available in the market today, I'd suggest checking out Kissmetrics or even Google Analytics over this tool. Ultimately, it … Incentivized Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) IBM Digital Analytics was already in place when our team was brought on. None of us are fans. IBM does not seem to care from a customer service level whether or not we are satisfied or getting what we need out of their offering. Incentivized Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time. Incentivized Helpful? Chris Hall Managing Partner in Corporate at BAC Partners (Design, 11-50 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) The alternative products mentioned differ wildly. Adobe Analytics is similar to IBM CXA although not as strong for transactional web assets (eStores). In keeping with IBM CXA, integration with Adobe's own suite of products is strong. However, in a heterogeneous environment, this … Incentivized Helpful? J. G. Emile Daigle Architect in Professional Services at Isobar (Internet, 1001-5000 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) IBM Analytics typically goes up against Adobe Analytics in the enterprise web analytics product selection process. When we determine a client isn't after the big guns, we'll usually refer them to Google Analytics, but when individual user conversion tracking is a must, we will … Incentivized Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) We have used Adobe Analytics and Google Analytics in similar instances. IBM Digital Analytics is between the 2 products, slightly better than Google Analytics but far behind the flexibility offered in Adobe. Incentivized Helpful? Stewart Pratt Regional Director, Strategy and Analytics at MarketShare (Marketing and Advertising, 10,001+ employees) Chose Coremetrics / IBM Digital Analytics (discontinued) IBM Digital Analytics is typically a choice driven by CMS and pricing decisions. In terms of stand alone considerations: Adobe Analytics typically wins on flexibility (aka ability to customize the system to your particular business) Incentivized Helpful? Gus Brito Director of Network Development in Marketing at FlexOffers.com, Inc. (Consumer Electronics, 1001-5000 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) Coremetrics was the overall most comprehensive solution at the time. Incentivized Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) The customer support, advanced analysis and no data sampling are the primarily reasons why I would choose IBM over GA. Helpful? John Runyon Analyst / Interactive Marketing Specialist in Marketing at PFSweb (Logistics and Supply Chain, 1001-5000 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) Google Analytics - Compared to IBM, not as strong on the product reporting (product views, abandoned carts etc.). The end results can be achieved through custom variables, but that does require custom coding. While Google does at least have a reporting API, it is not nearly as … Helpful? Seth Poplaski Web Analytics Implementation in Marketing at PFSweb (Logistics and Supply Chain, 1001-5000 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) Google Analytics is great low cost alternative to IBM Digital Analytics for smaller, low traffic sites but does not offer the in depth product performance reports we require for our retail clients. IBM can add notes on Google's user interface but Google should really add … Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) As a consulting company, we tailor the analytics solution to our clients. Usually they start with a free solution like Google Analytics, but they rapidly end up with a paying solution because it offers a deeper analysis and less restrictions on the data. For instance Google … Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to … Helpful? Alice Watson Retail Practice Manager in Product Management at eCommera (Retail, 51-200 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) Have extensive use of Omniture and Google Analytics, but I find Digital Analytics the best for retailers. It's is an easy to use solution that highlights the merchandising and marketing issues related to your website. Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) Compared to Adobe: I think Adobe Analytics and IBM DA are very close in terms of functionalities. IBM makes the difference when it comes to the marketing attribution model. Also, the pre-integrated solutions such as LIVEmail or IBM Recommendations are very easy to use and allow … Helpful? Jim Moult Sr Mgr., Digital Analytics at West Marine (Retail, 1001-5000 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) I mentioned Adobe and Google and made some comparisons in prior questions. I believe that any of these packages can be made quite powerful with a good implementation, which includes a good tagging strategy. I like Coremetrics best because I believe it is easier to get a solid … Helpful? Nathaniel Guralski Marketing Associate in Marketing at American Marketing Association (Banking, 201-500 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) I feel that Google Analytics give you what you really need, without the hefty price tag. Along with giving you what you need, it is extremely more user friendly than IBM DA and can be easily learned by a multitude of people while still giving very significant information that … Helpful? Gina Perez Director of E-Commerce in Marketing at Team Express Distributing (Internet, 201-500 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) At the time we signed they were a Cadillac of software, there are really only 1-2 others that can compete on their level but that comes at a cost. Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) IBM analytics prices can get really high if you overpass the contracted server calls, also increasing the amount of credits reports can get you the price to the roof Helpful? Timothy Ponce in Product Management at Equinox (Retail, 51-200 employees) Chose Coremetrics / IBM Digital Analytics (discontinued) Webtrends and Omniture were on the shortlist. Webtrends tagging implementation seemed a little less flexible than Omniture and Coremetrics. When it finally came down to pricing and desired features, Omniture and Coremetrics were not significantly different, so we based the … Helpful? Verified User Chose Coremetrics / IBM Digital Analytics (discontinued) Omniture and Webtrends were also considered. When business needs are met by both Coremetrics and Omniture, the latter tends to be more expensive. Webtrends is often a good choice when server logs are also used with page tags. Server logs is an older technology which tends to … Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
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	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
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User Ratings
	Coremetrics / IBM Digital Analytics (discontinued)
Likelihood to Recommend	7.0 (24 ratings)
Likelihood to Renew	5.8 (18 ratings)
Usability	9.0 (1 ratings)
Availability	10.0 (1 ratings)
Performance	8.0 (1 ratings)
Support Rating	2.3 (4 ratings)
Online Training	7.1 (2 ratings)
Implementation Rating	9.9 (2 ratings)
Configurability	8.0 (1 ratings)
Product Scalability	9.0 (1 ratings)