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AdDaptive Intelligence vs. Adobe Marketo Engage

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AdDaptive Intelligence

1 Reviews and Ratings

Adobe Marketo Engage

2,647 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    AdDaptive Intelligence

    Score4 out of 10
    		N/AN/AN/A

    Adobe Marketo Engage

    Score8.1 out of 10
    		N/AAdobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
    Pricing
    AdDaptive IntelligenceAdobe Marketo Engage
    Editions & Modules
    No answers on this topic
    Growth
    Pricing based on database size.
    per month
    Select
    Pricing based on database size.
    per month
    Prime
    Pricing based on database size.
    per month
    Ultimate
    Pricing based on database size.
    per month
    Offerings
    Pricing Offerings
    AdDaptive IntelligenceAdobe Marketo Engage
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    AdDaptive IntelligenceAdobe Marketo Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of AdDaptive Intelligence and Adobe Marketo Engage
    Feature
    AdDaptive Intelligence
    -
    Ratings
    Adobe Marketo Engage
    7.8
    993 Ratings
    WYSIWYG email editor00 Ratings8.2902 Ratings
    Dynamic content00 Ratings6.8878 Ratings
    Ability to test dynamic content00 Ratings6.8857 Ratings
    Landing pages00 Ratings7.8920 Ratings
    A/B testing00 Ratings8.3905 Ratings
    Mobile optimization00 Ratings7.9877 Ratings
    Email deliverability reporting00 Ratings6.3961 Ratings
    List management00 Ratings8.8958 Ratings
    Triggered drip sequences00 Ratings9.1868 Ratings
    Lead Management
    Comparison of Lead Management features of AdDaptive Intelligence and Adobe Marketo Engage
    Feature
    AdDaptive Intelligence
    -
    Ratings
    Adobe Marketo Engage
    7.8
    961 Ratings
    Lead nurturing automation00 Ratings8.4936 Ratings
    Lead scoring and grading00 Ratings8.7911 Ratings
    Data quality management00 Ratings6.6909 Ratings
    Automated sales alerts and tasks00 Ratings7.4863 Ratings
    Campaign Management
    Comparison of Campaign Management features of AdDaptive Intelligence and Adobe Marketo Engage
    Feature
    AdDaptive Intelligence
    -
    Ratings
    Adobe Marketo Engage
    7.7
    889 Ratings
    Calendaring00 Ratings7.1719 Ratings
    Event/webinar marketing00 Ratings8.4850 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of AdDaptive Intelligence and Adobe Marketo Engage
    Feature
    AdDaptive Intelligence
    -
    Ratings
    Adobe Marketo Engage
    7.5
    556 Ratings
    Social sharing and campaigns00 Ratings7.8547 Ratings
    Social profile integration00 Ratings7.2375 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of AdDaptive Intelligence and Adobe Marketo Engage
    Feature
    AdDaptive Intelligence
    -
    Ratings
    Adobe Marketo Engage
    8.0
    962 Ratings
    Dashboards00 Ratings8.3904 Ratings
    Standard reports00 Ratings7.9942 Ratings
    Custom reports00 Ratings7.8897 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of AdDaptive Intelligence and Adobe Marketo Engage
    Feature
    AdDaptive Intelligence
    -
    Ratings
    Adobe Marketo Engage
    7.9
    953 Ratings
    API00 Ratings8.0821 Ratings
    Role-based workflow & approvals00 Ratings7.8698 Ratings
    Customizability00 Ratings7.9844 Ratings
    Integration with Salesforce.com00 Ratings9.3822 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.3283 Ratings
    Integration with SugarCRM00 Ratings7.2185 Ratings
    User Ratings
    AdDaptive IntelligenceAdobe Marketo Engage
    Likelihood to Recommend
    -
    (0 ratings)
    6.9
    (1145 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (146 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (98 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (25 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (30 ratings)
    Support Rating
    -
    (0 ratings)
    8.6
    (89 ratings)
    In-Person Training
    -
    (0 ratings)
    10.0
    (12 ratings)
    Online Training
    -
    (0 ratings)
    6.7
    (29 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (37 ratings)
    Configurability
    -
    (0 ratings)
    6.0
    (6 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.9
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    1.1
    (9 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (10 ratings)
    Professional Services
    -
    (0 ratings)
    9.4
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (7 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (6 ratings)