AdEspresso by Hootsuite vs. Smartly.io

The companies with fewer staff to manage ads and that need an all-in-one solution for ad management. It's not for niche companies. If you have a more general purpose company and product, AdEspresso by Hootsuite allows you to easy scale for ads and testing.

Incentivized

It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.

• A/B testing
• Mass advertising
• Budget and finance

Incentivized

• Easy to use. You can copy, paste, duplicate and delete campaigns in few clicks which then was not a thing on Facebook business manager.
• Great templates for visuals, which is the biggest advantage of Smartly.io.
• Outstanding customer support. Replies in 5min and usually works until the issue is solved. If it cannot be solved by the first person, the next person takes part in.

• It is a bit limited in features, for example can't do everything that you can do in Facebook's Business Manager
• There are certain levels, depending on budget, so you'll have to pay more to use it the higher your budget is
• Could use an update for Lead Ad creation, found it very tough and couldn't get things to synch correctly.

Incentivized

• The system is sometimes unstable and buggy
• UI improvements: the interface can be confusing at times

Incentivized

• If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
• They are all the time super polite and very friendly.
• Replies in under 5 minutes.
• Customer support can jump into your account and make quick fixes if you allow them to.

I find it a lot more detailed in creation and ad reporting, but not very user friendly or helpful if you encounter an error or something happens that needs to be fixed. AdEspresso [by Hootsuite] is better if you want an easier experience and less to look at while you're creating your ads.

Incentivized

• They have helped us greatly in lead generation for internal marketing efforts
• Big focus on lead generation for clients, have helped sell dozens of homes for them!
• Engagement and lead gen saw a big increase while using AdEspresso

Incentivized

• Allowed us the ability to A/B test organic content
• Workflow efficiencies
• Content insights

Incentivized