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AdEspresso by Hootsuite

Score8 out of 10

3 Reviews and Ratings

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What is AdEspresso by Hootsuite?

AdEspresso by Hootsuite is tool that allows you to perform split tests on every aspect of an advertising campaign. The platform also allows you to create, analyze and optimize Facebook Ads, Instagram, and Google campaigns. Understanding from AdEspressos analytics of what is performing best allows one to optimize campaigns both manually and automatically.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features AdEspresso by Hootsuite has to offer, as determined by TrustRadius' reviewers.
Based on 3 ratings of AdEspresso by Hootsuite's features
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Top Performing Features

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 6.1

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.8

Areas for Improvement

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7.1

  • Sequence targeting

    Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

    Category average: 6.2

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.5