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Adform FLOW vs. Google Campaign Manager 360

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adform FLOW

    Score8.1 out of 10
    N/AAdform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.N/A

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A
    Pricing
    Adform FLOWGoogle Campaign Manager 360
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adform FLOWGoogle Campaign Manager 360
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Adform FLOWGoogle Campaign Manager 360
    Considered Both Products
    Adform
    No answer on this topic
    Google
    Chose Google Campaign Manager 360
    Google Marketing Platform had greater reach, was easily added to our other Google platforms and had a great support system. Our staff was more familiar with the platform as it has similarities to other Google products, hence it was easier to use. Whilst the other platforms had …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adform FLOWGoogle Campaign Manager 360
    Ad Network Integration
    Comparison of Ad Network Integration features of Adform FLOW and Google Campaign Manager 360
    Feature
    Adform FLOW
    8.4
    4 Ratings
    Google Campaign Manager 360
    9.0
    29 Ratings
    Data Transfer8.84 Ratings9.024 Ratings
    DSP integration8.04 Ratings9.026 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Adform FLOW and Google Campaign Manager 360
    Feature
    Adform FLOW
    8.0
    4 Ratings
    Google Campaign Manager 360
    8.8
    33 Ratings
    Ad campaign creation7.54 Ratings8.033 Ratings
    Ad deployment7.74 Ratings10.033 Ratings
    Display advertising9.03 Ratings10.030 Ratings
    Ad display and retargeting segmentation8.04 Ratings9.031 Ratings
    Sequence targeting8.03 Ratings7.023 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Adform FLOW and Google Campaign Manager 360
    Feature
    Adform FLOW
    8.0
    4 Ratings
    Google Campaign Manager 360
    9.2
    33 Ratings
    Ad dashboards9.03 Ratings10.031 Ratings
    Ad performance reports8.04 Ratings9.033 Ratings
    Ad conversion tracking7.54 Ratings9.032 Ratings
    Ad attribution reporting7.54 Ratings9.031 Ratings
    Cross-channel ad management8.73 Ratings9.026 Ratings
    Ad forecasting and optimization7.52 Ratings9.025 Ratings
    User Ratings
    Adform FLOWGoogle Campaign Manager 360
    Likelihood to Recommend
    7.7
    (4 ratings)
    9.0
    (45 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.0
    (13 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (2 ratings)
    Support Rating
    6.0
    (1 ratings)
    9.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (2 ratings)