Adform FLOW vs. Piano Audience

Adform FLOW

Piano Audience

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adform FLOW	Score 8.1 out of 10	N/A	Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It aims to provide clients with enhanced control and transparency across advertising operations, including ownership of all data from their campaigns.	N/A
Piano Audience	Score 8.8 out of 10	N/A	Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.	N/A

Pricing

Adform FLOW

Piano Audience

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adform FLOW	Piano Audience
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Adform FLOW	Piano Audience
Considered Both Products	Adform FLOW Verified User Anonymous Chose Adform FLOW Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Helpful? AM Anshumali Mishra Manager Sales & Research Chose Adform FLOW First of all it was integrating well with our existing database and secondly costing. We were looking for specific kind of product for our marketing and sales team. Salesforce and Adobe we had also evaluated but they were not offering the customization we needed for our … Incentivized Helpful? Verified User Anonymous Chose Adform FLOW They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its … Incentivized Helpful?	Piano Audience Nina Ritchie Planner, Consumer Chose Piano Audience It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a … Incentivized Helpful? Pablo Gonzalez Marketing Manager Chose Piano Audience Piano DMP form is simpler, as is its customization, we have an invaluable data source in its own systems, the construction of an eCommerce solution is ambitious and projected, the careful design of the logic of use is evident, in addition, its use can meet very diverse needs … Incentivized Helpful?

Features

Adform FLOW

Piano Audience

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adform FLOW 8.4 Ratings 13% above category average	Piano Audience - Ratings
Data Transfer	8.80 Ratings	00 Ratings
DSP integration	8.00 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Adform FLOW 8.0 Ratings 3% above category average	Piano Audience - Ratings
Ad campaign creation	7.50 Ratings	00 Ratings
Ad deployment	7.70 Ratings	00 Ratings
Display advertising	9.00 Ratings	00 Ratings
Ad display and retargeting segmentation	8.00 Ratings	00 Ratings
Sequence targeting	8.00 Ratings	00 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	Adform FLOW 8.0 Ratings 4% above category average	Piano Audience - Ratings
Ad dashboards	9.00 Ratings	00 Ratings
Ad performance reports	8.00 Ratings	00 Ratings
Ad conversion tracking	7.50 Ratings	00 Ratings
Ad attribution reporting	7.50 Ratings	00 Ratings
Cross-channel ad management	8.70 Ratings	00 Ratings
Ad forecasting and optimization	7.50 Ratings	00 Ratings

Best Alternatives
	Adform FLOW	Piano Audience
Small Businesses	LinkedIn Marketing Solutions Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
Enterprises	LinkedIn Marketing Solutions Score 9.0 out of 10	Bloomreach - The Agentic Platform for Personalization Score 8.5 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adform FLOW	Piano Audience
Likelihood to Recommend	7.7 (0 ratings)	8.3 (0 ratings)
Support Rating	6.0 (0 ratings)	- (0 ratings)

User Testimonials
	Adform FLOW	Piano Audience
Likelihood to Recommend	It is well suited for organisations which have big customer base and huge databases. It integrates well with the existing database and the reporting is amazing. The whole team reports can be generated using admin dashboard. Plus the campaign reports are also generated accurately giving all related details. It might not be suitable for small scale companies as that won't be cost efficient. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	Depending on the user segment created, it allows us for example to use the recommendation engine pop-up feature among other alternatives, it can also take effective action for media sites, such as in-site migration promotion and member registration/campaign recommendation. According to the user access record measured by Cxense tag measurement. Incentivized Carine Oliveira Marketing Manager Read full review
Pros	targeting options ease of use nice reporting options Adform flow User ID - postcookie targeting option in particular. Incentivized Verified User Anonymous Read full review	Abundant configurations and segments to analyze a large amount of navigation data. BI UI/UX is easy to understand and trends can be immediately captured. It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data. Incentivized Carine Oliveira Marketing Manager Read full review
Cons	Customer service Integration & deployment with existing infrastructure Upgrades to the platform Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	It should be noted that not all results can be used, it depends on their quality. It is considered a relatively new tool for data analysis. Care must be taken with the quality of these data. Incentivized Nina Ritchie Planner, Consumer Read full review
Support Rating	Reasons are already given in past. They are really slow in support service. Incentivized AM Anshumali Mishra Manager Sales & Research Read full review	No answers on this topic
Alternatives Considered	Adform was in some usecases similar to Xaxis, however, client preferred to use Adform. Incentivized Verified User Anonymous Read full review	It allows users to manage and analyze large volumes of information, The learning technology is automatic, the types of audiences can be classified. it is a very good business solution for our marketing department, The DMP acts as a true management center, we have obtained a good Simplification and unification of data Incentivized Nina Ritchie Planner, Consumer Read full review
Return on Investment	CPA reduction 20% in some clients ROAS driven decisions DSP Cost reduction Incentivized Verified User Anonymous Read full review	Provides audience information for the other pieces of the system to move forward. We can build a very complete picture of the anonymous user. Pablo Gonzalez Marketing Manager Read full review
ScreenShots