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Piano Audience

Score8.8 out of 10

4 Reviews and Ratings

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What is Piano Audience?

Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi-channel campaigns. Integrate zero-party data to ensure data reliability, transparency, and consent.

Categories & Use Cases

Reviews

What users are saying about Piano Audience.
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Analysis of a large amount of site navigation data

Incentivized
Carine OliveiraView profile
Marketing Manager in Marketing at Telefonica (10,001+ employees employees)

Use Cases and Deployment Scope

It makes it possible to have a proper focus for those who visit the site. By doing so, the chances of acquiring new members will increase dramatically over time. Also, it is easier to analyze because the data is automatically collected and available whenever we need to perform an analysis of it.

Pros

  • Abundant configurations and segments to analyze a large amount of navigation data.
  • BI UI/UX is easy to understand and trends can be immediately captured.
  • It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.

Cons

  • Since segmentation is a bit complicated, the code must be written with the original Cxense description method and the cost of operation is high in some cases.
  • I want you to expand the range of interfaces that can be operated with tools.
  • I think it's fine to extend the functions a bit more.

Return on Investment

  • With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
  • The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
  • In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.

Other Software Used

Google Analytics 360 (formerly Google Analytics Premium), CELUM ContentHub

Great advances to the DMP

Incentivized
Nina RitchieView profile
Planner, Consumer in Marketing at Grey Group (51-200 employees employees)

Use Cases and Deployment Scope

They have their exclusive data being very useful, both the clicks and the conversions of a user on an ad are taken into account, this tool will be able to actively show our ad, This tool also helps the roles as sellers and own advertisers, we can access transactional data, such as demographic and behavioral data

Pros

  • Provides a better understanding of customers
  • It is based on highly impressions data from online advertising channels

Cons

  • It should be noted that not all results can be used, it depends on their quality.
  • It is considered a relatively new tool for data analysis.
  • Care must be taken with the quality of these data.

Return on Investment

  • Provides a company with a deeper understanding
  • This platform are real-time bidding systems that connect buyers
  • The DMP analyzes the results from targeting

Alternatives Considered

SK Planet DMP, Salesforce Audience Studio (formerly Salesforce DMP) and Zipline DMP

Other Software Used

Amdocs MarketONE, Data Management Platform, 3DEXCITE (DELTAGEN Marketing Suite)

About Piano DMP

Pablo GonzalezView profile
Marketing Manager in Marketing at MKTi México (51-200 employees employees)

Use Cases and Deployment Scope

This platform collects and organizes data from various sources, including information directly from our customers and information from third-party internet websites. It includes the results of the surveys of a specific demographic group, it is good to collect data on the purchasing patterns and the web movement of the clients.

Pros

  • The DMP you offer can provide analytics on which products are most popular.
  • Thanks to these analyses, we have managed to get to know our target audience better.

Cons

  • Data may be collected incorrectly.
  • Some of the derivations of user behavior may not be exact.

Return on Investment

  • Provides audience information for the other pieces of the system to move forward.
  • We can build a very complete picture of the anonymous user.

Alternatives Considered

SK Planet DMP and Zipline DMP

Other Software Used

Amdocs MarketONE, Abak 360, Apteco Marketing Suite