TrustRadius

AdNativia vs. Outbrain

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AdNativia
Score 0.0 out of 10
N/A
AdNativia is a platform for native advertising headquartered in the United Kingdom, specializing in the dissemination of ads through "recommended" content across a wide spectrum of popular media portals. This approach ensures that advertisements integrated into the user experience are less intrusive and more engaging for the audience. The vendor states that geographically, the platform is most popular in Europe, with a particular focus on the markets of Germany,…N/A
Outbrain
Score 5.0 out of 10
N/A
Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.N/A
Pricing
AdNativiaOutbrain
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AdNativiaOutbrain
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
AdNativiaOutbrain
Considered Both Products
AdNativia

No answer on this topic

Outbrain
Andrea D'Addio | TrustRadius Reviewer
Andrea D'Addio
Founder & CEO
Chose Outbrain
I used Plista in the past, we never had such problems either with the website and the customer support
TT
Tyler Torcivia
Digital Strategist
Chose Outbrain
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
Verified User
Anonymous
Chose Outbrain
We've also used Taboola. Overall, comparing the traffic 1:1, the Outbrain traffic tended to perform better onsite by a slim margin.
Verified User
Anonymous
Chose Outbrain
Outbrain has an edge over others because of its ease to set up campaigns, better algorithm to drive conversions and optimize on more than a goal and good reporting. Furthermore, this has by far the biggest inventory of the network of publishers and many premium inventories. …
Verified User
Anonymous
Chose Outbrain
This is the only website we have used, so far, so good and we are very happy with it. Our team also.
Chandler Elmore | TrustRadius Reviewer
Chandler Elmore
Community Development & Engagement Lead
Chose Outbrain
Outbrain is easier to use than Taboola and a lot more straight forward. With Taboola, I have found that you never really know what impact is being had outside of the data they provide. I have never had this concern with Outbrain because I have seen the ads placed on sites I …
Verified User
Anonymous
Chose Outbrain
So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus …
Vincent Misiewicz | TrustRadius Reviewer
Vincent Misiewicz
Sr. Search Engine Marketing Analyst
Chose Outbrain
When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few …
Verified User
Anonymous
Chose Outbrain
Initially, we used Outbrain because we felt that Taboola was getting too expensive. However, after a month trial and a rather disappointing result, we are going back with Taboola. Still happy with Taboola (I wrote about this at length in a separate review). Outbrain is good, …
Verified User
Anonymous
Chose Outbrain
Compared to Taboola, Outbrain had more editorial guidelines, provided more potential impressions, and cost slightly less. However, keeping up with meeting the constant editorial guidelines (despite writing very high-quality, original content) was overwhelming and cost our team …
Eamonn Kelly | TrustRadius Reviewer
Eamonn Kelly
Senior Analyst
Chose Outbrain
outbrain and taboola both offer similar services. Outbrain had a larger network of quality sites where higher quality backend users were expected.
Verified User
Anonymous
Chose Outbrain
Outbrain's reporting is not as robust as Taboola's. I have also seen better conversion results through Taboola. Though I believe it depends on the vertical you are advertising for.
Verified User
Anonymous
Chose Outbrain
Outbrain has a higher caliber of publishing partners for targeting as well as the additional articles by other providers in the article grouping than, say Taboola.
Reet Das | TrustRadius Reviewer
Reet Das
Vice President, Global Digital Marketing
Chose Outbrain
Outbrain is the most visible player in regards to third party content distribution.
Verified User
Anonymous
Chose Outbrain
Outbrain used to have the best reporting / performance out of all the native suppliers that we've used however now I feel that it is lagging behind and lacks optimisations which means we've started looking around for a better platform.

It may be that these features are available …
Verified User
Anonymous
Chose Outbrain
Outbrain is really the leader in the field so we did not consider other products. Other products are more likely to promote "sketchy" content that we would not want our content to appear next to. It will be interesting to see what other players enter this market in the near …
Best Alternatives
AdNativiaOutbrain
Small Businesses
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Medium-sized Companies
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Amazon Advertising Sponsored Products
Amazon Advertising Sponsored Products
Score 7.7 out of 10
Enterprises
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdNativiaOutbrain
Likelihood to Recommend
-
(0 ratings)
1.5
(0 ratings)
Usability
-
(0 ratings)
7.8
(0 ratings)
Support Rating
-
(0 ratings)
7.5
(0 ratings)
User Testimonials
AdNativiaOutbrain
Likelihood to Recommend
No answers on this topic
Outbrain is well suited when you have the time to deal with all of its features and complexities. It allows you to customize the content and where your content will be promoted, as well as having a more sophisticated targeting feature. However, for the user like me, who is used to a simpler dashboard, Outbrain can be a tad too overwhelming.
Verified User
Anonymous
Read full review
Pros
No answers on this topic
  • Provides additional reach through outlets your audience may live [in], but you wouldn't be able to target otherwise.
  • Easy to use and implement. Wasn't much of a learning curve at all which can be very appealing when using promotional platforms like this.
  • Great customer service response. They typically are very responsive in answering your questions and also have a general FAQ page to filter through if you aren't one to hop in the phone.
Christine Austin | TrustRadius Reviewer
Christine Austin
Creative Lead, Marketing
Read full review
Cons
No answers on this topic
  • I wish there was an activity log (i.e. Changes made to account over time) to help troublesome where the advertiser made a mistake OR needs to make an adjustment
  • A big caveat is when running CBS (i.e. Target CPA) you cannot adjust your bids since this bidding strategy is automated. After a while you will be limited by the number of publishers you can block. There are over ten thousand publishers but you can only block 1,000.
TT
Tyler Torcivia
Digital Strategist
Read full review
Usability
No answers on this topic
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
Verified User
Anonymous
Read full review
Support Rating
No answers on this topic
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Verified User
Anonymous
Read full review
Alternatives Considered
No answers on this topic
When we're recommending a Native campaign, Outbrain is our platform of choice. Taboola is pretty comparable, but the setup with Outbrain is a little easier, difficult to comment on the quality of traffic they drive, but know that Outbrain is acceptable. Yahoo Gemini does a few different things, so not a true Native-only platform, but you do have more control of ad formats and how they appear, which is nice.
Vincent Misiewicz | TrustRadius Reviewer
Vincent Misiewicz
Sr. Search Engine Marketing Analyst
Read full review
Return on Investment
No answers on this topic
  • More Impressions - We were able to increase the number of impressions we get from display advertising by adding this new space, which is in addition to the typical skyscraper ads we've done.
  • More Visibility - We've been working on ideas to improve branding, and Outbrain did provide an additional space to advertise in.
Verified User
Anonymous
Read full review
ScreenShots

AdNativia Screenshots

Screenshot of a dashboard screenshot from AdNativia that provides an overview of an advertiser’s account performance. The interface displays key metrics such as the total number of ads running, impressions, clicks, and overall spend, allowing for tracking and analysis of advertising campaigns. With a glance, one can appreciate the volume of traffic generated and the efficacy of the ads, highlighted by the number of clicks versus impressions. The graph at the bottom illustrates the trends over the last 30 days, presenting a comparative view of CPC impressions, clicks, and click-through rate (CTR) against the budget spent. This visual representation is an example of AdNativia’s approach to data transparency and its commitment to enabling advertisers to monitor and optimize their campaigns.Screenshot of a screenshot from the AdNativia platform that showcases the 'Manage Your Ads' section, which provides a user-friendly and efficient management system for advertisers' campaigns. The interface reveals various options for each ad campaign, such as the ability to edit, pause, or even clone an ad, giving advertisers the flexibility to quickly duplicate successful campaigns without starting from scratch. Each ad is listed with an ID, name, pricing model (CPC - Cost Per Click), current status (e.g., Active), and type (Text + Image Ad).Screenshot of a screenshot that displays the 'Create Ad' interface of the AdNativia platform, highlighting the initial step in crafting an advertisement. Here, advertisers can begin the ad creation process by entering essential details such as the ad's name, title, and the click-through URL that leads potential customers to their designated webpage. The process's step-by-step progression marked at the top, guides users from ad information to pricing, to ensure a seamless creation experience.Screenshot of a screenshot that presents the 'Traffic Filter' feature within the AdNativia platform, a tool that enables advertisers to curate the flow of traffic towards their ads. With options such as "Whitelist" or "Blacklist," advertisers can specify whether to exclusively allow or block traffic from certain sources. The "Filter By" dropdown menu is set to "Publisher ID," suggesting that advertisers can target or exclude specific publishers from displaying their ads. Below this, the "ID List" textbox awaits a list of Publisher IDs, separated by commas, which provides a straightforward method for advertisers to fine-tune where their ads will appear. This specificity allows for greater control over the ad spend and enhances the ability to target ads more effectively to the desired audience. The addition of macro commands offers advanced customization for tracking and optimizing ad performance. Macros like `{CAMPAIGN_ID}`, `{USER_IP}`, `{COUNTRY}`, `{DOMAIN_ID}`, `{DOMAIN_ENC}`, `{PUBLISHER_ID}`, `{PLACEMENT_ID}`, `{CLICK_ID}`, and `{CLICK_COST}` can dynamically insert relevant data points into the ad URLs, allowing for granular tracking of user interaction with the ads. These tools are essential for advertisers who want to analyze data and optimize their campaigns based on user behavior and ad placement performance.Screenshot of The screenshot highlights the 'Budget Settings' section of the AdNativia platform, where advertisers can fine-tune their campaign costs according to the quality of traffic they desire. With options to select from Top Level, Middle, and Low traffic quality, each with corresponding Cost Per Click (CPC) rates, advertisers have the flexibility to allocate their budget efficiently. For precise budget management, the platform allows setting different CPC rates for each traffic quality tier—Top Level CPC, Middle Level CPC, and Low Level CPC—with minimum rate thresholds to maintain competitive pricing.