Adobe Advertising Cloud vs. Remarkety

The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.

Incentivized

Well-suited: For marketing automation of an eCommerce store, increasing revenue by abandoned cart recovery, personalized coupons, and follow-up emails with newsletters and product recommendations. The additional revenue stream from re-marketing across social media.

Not suited: for an online store with just a few products, it would be too complicated and expensive to run.

Incentivized

• Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
• A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
• Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.

Incentivized

• Email follow up on potential sales for visitors that did add products to the cart but didn’t complete the purchase process.
• Split testing to gather information on which texts, layouts and photos that work the best. It’s a really nice feature!
• The functionality to offer dynamic coupons with different criterias. This way you have the possibility to target individuals or target several groups with different techniques.

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• As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
• Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.

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• Better premade templates
• Better website integration
• Auto save of email templates

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As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space

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It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.

The reason being that support is extremely hard to reach, after the initial training period was over support became much harder to get from Adobe Media Optimizer's customer service agents which no one wants to deal with and we had to wait a long time for many inquiries to get answered

Incentivized

It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.

It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.

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If you have any eCommerce functions on your website you need to use Remarkety over Mailchimp because the features and functions offered by Remarkety blow Mailchimp out of the water. You'll see faster growth when using Remarkety. We chose Remarkety over Mailchimp because of how well it integrates with our e-commerce efforts.

Incentivized

• Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
• The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
• A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.

Incentivized

• Improved ROI from more targeted campaigns
• Cleaner contacts database
• Less spam complains

Incentivized