AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
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SunnyReports
Score 0.0 out of 10
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SunnyReports from the San Francisco startup (2013) of the same name is for agencies managing multiple search engine marketing campaigns for multiple clients to simplify their Adwords / SEM campaign reporting. As such it focuses on making data presentable, as well as provide advertisers space to add their own notes and analysis to make reports comprehensible to clients.
The platform is free for monthly reporting... provided you only wish to use it to generate one report. Beyond that one pays by…
$0
1 report per month
Pricing
Adobe Advertising Cloud
SunnyReports
Editions & Modules
No answers on this topic
Free
$0
1 report per month
Tiny
$15
per month (5 reports per month)
Starter
$49
per month (25 reports per month)
Freelance
$79
per month (50 reports per month)
Agency
$249
per month (200 reports per month)
Offerings
Pricing Offerings
Adobe Advertising Cloud
SunnyReports
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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You send more than 200 reports per month, contact us for a custom plan.
More Pricing Information
Community Pulse
Adobe Advertising Cloud
SunnyReports
Features
Adobe Advertising Cloud
SunnyReports
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Advertising Cloud
6.6
Ratings
11% below category average
SunnyReports
-
Ratings
Data Transfer
6.80 Ratings
00 Ratings
DSP integration
6.40 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adobe Advertising Cloud
5.8
Ratings
29% below category average
SunnyReports
-
Ratings
Ad campaign creation
7.10 Ratings
00 Ratings
Ad deployment
7.00 Ratings
00 Ratings
Display advertising
4.70 Ratings
00 Ratings
Ad display and retargeting segmentation
5.20 Ratings
00 Ratings
Sequence targeting
5.20 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.
Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
As of this writing, we have just discontinued our use of Adobe Media Optimizer. Other vendors gave us a better rate, a better contract option, and the product is just better than what we had with Adobe at the time. We may revisit Adobe again at the future, but it seems like they have a lot of work to do to catch up with the leader in the space
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
The reason being that support is extremely hard to reach, after the initial training period was over support became much harder to get from Adobe Media Optimizer's customer service agents which no one wants to deal with and we had to wait a long time for many inquiries to get answered
It was a step up from Marin in terms of UI. Very similar functionality to Marin. Compared to Kenshoo Search and Google Marketing Platform it was probably not as advanced but offered the benefit of integrating with other products in the Adobe stack like Adobe Analytics, Adobe Target, and Adobe Campaign.
Adobe Media Optimizer delved deeper than other search engines could and actually provided us very useful information regarding how keywords were performing.
The tool itself at first was quite useful in speeding our days up in being an all in one solution however it has various bugs that caused us to double-check our work basically costing us more time when using this tool.
A large impact I had to how we were tracking our keywords was a bug with Adobe Media Optimizer informing us that we were not using a few keywords when it turns out we actually were and the tool was in fact incorrect in identifying what we actually were using.
