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Adobe Analytics vs. Amplitude Analytics

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Adobe Analytics

839 Reviews and Ratings

Amplitude Analytics

144 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Analytics

    Score7.4 out of 10
    		N/AAdobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A

    Amplitude Analytics

    Score8.3 out of 10
    		N/AAmplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps product marketers to achieve actionable insights from customer digital journeys and uses behavioral graphs to build customer-focused products. Amplitude also optimizes digital products for increased quality engagements, increased conversion rates, and long-term customer loyalty.

    $61

    per month

    Pricing
    Adobe AnalyticsAmplitude Analytics
    Editions & Modules
    No answers on this topic
    Plus
    $49
    per month (paid annually)
    Growth
    Contact Sales
    Enterprise
    Contact Sales
    Starter
    Free
    Offerings
    Pricing Offerings
    Adobe AnalyticsAmplitude Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe AnalyticsAmplitude Analytics
    Considered Both Products
    Adobe
    Waleed Aqdas
    Head of Business Enablement Technology in Information Technology at VAHA (Food & Beverages, 11-50 employees)
    Chose Adobe Analytics
    Adobe Analytics definitely provides more detailed and comprehensive data analysis than the other tools I have used. It covers all the data set on pre and post sale analysis. Its integrations with other tools, realtime data customizations and other features suits well for …
    Incentivized
    Rajat Khatri
    AVP - Business Intelligence at FNP (Retail, 501-1000 employees)
    Chose Adobe Analytics
    More or less all tools are the same however Adobe seems to be bigger brand and being used by business where analytics is being used very seriously
    Incentivized
    PAULIUS BUCINSKAS
    Analyst Digital Site Health in Information Technology at Western Union (Financial Services, 10,001+ employees)
    Chose Adobe Analytics
    Adobe Analytics has more different options for data visualization. However the tool is a bit slower compared to Splunk Cloud or Amplitude.
    Incentivized
    Verified User
    Chose Adobe Analytics
    Adobe Analytics (or any natural reporting tool), will always be my vote over any testing tool's reports (like Adobe Target & Optimizely) due to a much larger universe of reporting options available to the user. Amplitude has a lot of flashy bells and whistles, and is relatively …
    Incentivized
    Verified User
    Chose Adobe Analytics
    Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products
    Incentivized
    Amplitude
    Braxton Bragg
    Head of Product in Product Management at Endless AI (Information Technology & Services, 1-10 employees)
    Chose Amplitude Analytics
    I think Adobe Analytics is ok for web analytics but just not nearly as good as Amplitude for mobile apps. I much prefer the Amplitude user experience. I think that it is much more well-designed for use with mobile apps and easier to set up the dashboards I need in order to …
    Incentivized
    PAULIUS BUCINSKAS
    Analyst Digital Site Health in Information Technology at Western Union (Financial Services, 10,001+ employees)
    Chose Amplitude Analytics
    Amplitude Analytics has a better database than Adobe Analytics. Amplitude Analytics works a lot faster and is much easier to work with than the Splunk tool.
    Incentivized
    Kamal Dua
    Sr. Manager in Information Technology at WESTERN UNION (Financial Services, 5001-10,000 employees)
    Chose Amplitude Analytics
    Amplitude is easy to implement and simple as compare to Adobe Analytics(AEM)although there is a vast difference in terms of UI, functionality and cost. Most of the user specially product team like Amplitude as compare to AEM.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe AnalyticsAmplitude Analytics
    Web Analytics
    Comparison of Web Analytics features of Adobe Analytics and Amplitude Analytics
    Feature
    Adobe Analytics
    8.6
    12 Ratings
    Amplitude Analytics
    -
    Ratings
    Lead Conversion Tracking8.312 Ratings00 Ratings
    Bounce Rate Measurement8.212 Ratings00 Ratings
    Device and Browser Reporting8.712 Ratings00 Ratings
    Pageview Tracking8.912 Ratings00 Ratings
    Event Tracking8.912 Ratings00 Ratings
    Reporting in real-time9.312 Ratings00 Ratings
    Referral Source Tracking8.112 Ratings00 Ratings
    Customizable Dashboards8.112 Ratings00 Ratings
    User Ratings
    Adobe AnalyticsAmplitude Analytics
    Likelihood to Recommend
    8.7
    (184 ratings)
    8.4
    (31 ratings)
    Likelihood to Renew
    9.4
    (43 ratings)
    10.0
    (1 ratings)
    Usability
    7.0
    (35 ratings)
    7.7
    (3 ratings)
    Availability
    8.1
    (12 ratings)
    9.0
    (1 ratings)
    Performance
    8.0
    (11 ratings)
    10.0
    (1 ratings)
    Support Rating
    3.6
    (41 ratings)
    9.0
    (6 ratings)
    In-Person Training
    1.1
    (5 ratings)
    8.0
    (1 ratings)
    Online Training
    7.0
    (5 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    8.1
    (10 ratings)
    9.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    7.3
    (6 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    8.0
    (1 ratings)
    Professional Services
    7.9
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)