Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Glassbox
Score8.1 out of 10
Enterprise companies (1,001+ employees)
Glassbox helps organizations make their customer’s digital experience intuitive and safe. It does this by capturing activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised, the reasons behind it, and their potential value and empowers users to take action in real-time.
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Pricing
Adobe Analytics
Glassbox
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Analytics
Glassbox
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Adobe Analytics
Glassbox
Considered Both Products
Adobe
Verified User
Chose Adobe Analytics
They both have their perks. Glassbox has session recordings and interaction maps which are very useful to see what elements on the page users are interacting with. While Adobe Analytics provides are more analytical and statistical approach where you can learn about everything …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Glassbox
Verified User
Chose Glassbox
Adobe Analytics is more accurate with data but doesn't have the capabilities like Glassbox (interaction map, session replays, etc.) so we have to cross check data to ensure the information is accurate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Glassbox
Improved understanding of customer behavior: Glassbox provides a detailed view of how customers interact with a website, mobile app, and other digital channels. This information is essential for understanding customer behavior and identifying areas where the business can …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Glassbox
Glassbox offered the server side capabilities we needed over anyone. Glassbox does not rely on massive custom event packages. Glassbox user interface is very simple and user friendly. The adhoc reports and fairly easy to use. It is an enteprise wide application and is not …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Glassbox
While Glassbox has the smoothest interface and product, it still lacks against the leaders like Google and Adobe in terms of the flexibility the giamts provide for integration with any kind of technology the oragnisations are following
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Glassbox
We chose Glassbox because we found there to be more data that we could trust and which was available for us for immediate analysis. We were not required to do any tagging and were quickly able to get insights inside a session and see why a customer was acting the way he was.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
Adobe Analytics
Glassbox
Web Analytics
Comparison of Web Analytics features of Adobe Analytics and Glassbox
Feature
Adobe Analytics
8.6
12 Ratings
Glassbox
-
Ratings
Lead Conversion Tracking
8.312 Ratings
00 Ratings
Bounce Rate Measurement
8.212 Ratings
00 Ratings
Device and Browser Reporting
8.712 Ratings
00 Ratings
Pageview Tracking
8.912 Ratings
00 Ratings
Event Tracking
8.912 Ratings
00 Ratings
Reporting in real-time
9.312 Ratings
00 Ratings
Referral Source Tracking
8.112 Ratings
00 Ratings
Customizable Dashboards
8.212 Ratings
00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Adobe Analytics and Glassbox
Feature
Adobe Analytics
-
Ratings
Glassbox
9.6
45 Ratings
Responsive Design for Web Access
00 Ratings
9.844 Ratings
Mobile Application
00 Ratings
9.943 Ratings
Dashboard / Report / Visualization Interactivity on Mobile
00 Ratings
9.444 Ratings
Mobile App Analytics
00 Ratings
9.444 Ratings
Results and Analysis
Comparison of Results and Analysis features of Adobe Analytics and Glassbox