Adobe Analytics vs. Latana
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 Latana | N/A | N/A | The vendor says Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights. The tool empowers brands with the reliable, accurate insights they need to succeed. The insights can be used to measure brand performance across target audiences, understand how campaigns are impacting brand performance over time, and tailor marketing plus improve brand performance. | N/A |
| Adobe Analytics | Latana | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | Optional | Required | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Analytics | Latana | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Web Analytics |
| ||||||||||||||||||||||||||||
| Adobe Analytics | Latana | |
|---|---|---|
| Likelihood to Recommend | 8.7 | - |
| Likelihood to Renew | 9.4 | - |
| Usability | 7.0 | - |
| Availability | 8.1 | - |
| Performance | 8.0 | - |
| Support Rating | 3.6 | - |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 8.1 | - |
| Contract Terms and Pricing Model | 7.3 | - |
| Product Scalability | 10.0 | - |
| Professional Services | 7.9 | - |