Adobe Analytics vs. MarketingTracker
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 MarketingTracker | N/A | N/A | MarketingTracker is specifically developed to make decision making better, faster and easier. MarketingTracker enables users to understand what’s happening in a company's markets and brands, and what’s driving this. Insights can be shared through storyboards and presentations are automatically produced in line with management reporting cycles. MarketingTracker provides users with data analysis options and allows the user to visualize data. MarketingTracker lets users: - Perform… | N/A |
| Adobe Analytics | MarketingTracker | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Adobe Analytics | MarketingTracker | ||||||||||||||||||||||||||||
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| Web Analytics |
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| Adobe Analytics | MarketingTracker | |
|---|---|---|
| Likelihood to Recommend | 8.7 | - |
| Likelihood to Renew | 9.4 | - |
| Usability | 7.0 | - |
| Availability | 8.1 | - |
| Performance | 8.0 | - |
| Support Rating | 3.6 | - |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 8.1 | - |
| Contract Terms and Pricing Model | 7.3 | - |
| Product Scalability | 10.0 | - |
| Professional Services | 7.9 | - |