Adobe Analytics vs. Navilytics
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Analytics | Score7.4 out of 10 | N/A | Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help… | N/A |
 Navilytics | Score6 out of 10 | Small Businesses (1-50 employees) | Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics. | $0 Per Month [Unlimited Users] |
| Adobe Analytics | Navilytics | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | Annual plans available at 15% | ||||||||||||||
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| Web Analytics |
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| Adobe Analytics | Navilytics | |
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| Likelihood to Recommend | 8.7 | - |
| Likelihood to Renew | 9.4 | - |
| Usability | 7.0 | - |
| Availability | 8.1 | - |
| Performance | 8.0 | - |
| Support Rating | 3.6 | - |
| In-Person Training | 1.1 | - |
| Online Training | 7.0 | - |
| Implementation Rating | 8.1 | - |
| Contract Terms and Pricing Model | 7.3 | - |
| Product Scalability | 10.0 | - |
| Professional Services | 7.9 | - |