Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help…
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Piano Analytics
Score8 out of 10
Mid-Size Companies (51-1,000 employees)
Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution…
Principal Architect in Professional Services at Cognizant Technology Solutions (Information Technology and Services, 10,001+ employees)
Chose Adobe Analytics
Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sultan of Success in Sales at Nxtbook Media, LLC (Computer Software, 11-50 employees)
Chose Piano Analytics
We've had a few challenging experiences (difficult implementation, fair to below adequate support, premium price tag, etc...) with Adobe Analytics in the years prior to choosing AT Internet. While Google Analytics offered a free price point for us to consider, it would have …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
CEO in Product Management at MOBIBOT (Computer Software, 1-10 employees)
Chose Piano Analytics
AT Internet is more expensive than Google Analytics but we have better support with AT Internet and their teams are very reactive. Compared to Adobe Analytics, AT Internet is usually cheaper but with the same benefits and a more comprehensive team. I think the main difference …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Web Analytics Expert - BI Architect (freelance) in Information Technology at Schneider Electric (Electrical/Electronic Manufacturing, 10,001+ employees)
Chose Piano Analytics
Google Analytics free version is suffering from data sampling, which corrupts the insights when an assessment covers more than 500K sessions, it doesn't provide multi properties assessment. URLs must be completed with a custom dimension (like ATI page name) if you want to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Piano Analytics
AT Internet suited our business needs at the best value. Adobe Analytics wasn't user friendly for non-technical employees, Google Analytics (free and premium) provided significant limitations in reporting and customization, and IBM Digital Analytics had limitations on the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Piano Analytics
[AT Internet is] much easier to understand, has many options, and is a very thorough platform in general.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Audience Research Officer in Research & Development at RTE (Media Production, 1001-5000 employees)
Chose Piano Analytics
AT Internet has many advantages over both such as fully processed real-time data availability (vs. comScore/ Adobe), video and audio analytics (vs. Google) and enhanced support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Piano Analytics
AT Internet has a poor user interface and it is very difficult and not intuitive to quickly find the relevant information. However, there are a lot of fields (dimensions & metrics), so I guess if you are used to using the tool, it is quite interesting but paid training is …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Piano Analytics
AT Internet is not one of the big five, and also not Adobe. We don´t want to share this data with those kind of companies. GDPR compliance at its best!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Piano Analytics
AT Internet seems to be the easiest to use, for a novice. Although none are particularly intuitive to someone without training.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
International digital project manager in Customer Service at Ysance Mazeberry (Internet, 51-200 employees)
Chose Piano Analytics
Our clients decide which collecting and analytical tool they want to work with. When dealing with AT Internet, the communication and setup to implement the data in Mazeberry are always effective.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
Adobe Analytics
Piano Analytics
Web Analytics
Comparison of Web Analytics features of Adobe Analytics and Piano Analytics
