Adobe Analytics vs. Webtrends Analytics

Adobe Analytics

839 Reviews and Ratings

Webtrends Analytics

67 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Analytics	Score7.4 out of 10	N/A	Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…	N/A
Webtrends Analytics	Score4.4 out of 10	N/A	WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.	N/A

Pricing

Adobe Analytics

Webtrends Analytics

No answers on this topic

No answers on this topic

Pricing Offerings
Adobe Analytics	Webtrends Analytics
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

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Community Pulse
Key User Insights
	Adobe Analytics	Webtrends Analytics
Considered Both Products	Adobe Verified User Chose Adobe Analytics I think one of the downsides for Adobe Analytics, when you compare to some of the other tools, is the support. It's not always the best. I think it has to do with the fact that there are so many people who use Adobe Analytics. They have so many clients, so many partners that … Incentivized Helpful? Bella Castilla Senior Account Executive in Finance and Accounting at Twilio Inc. (Internet, 1001-5000 employees) Chose Adobe Analytics Adobe Analytics is a better option than Webtrends Analytics. It has introduced me to advanced kinds of analytic features and functions which helps me going effectively and faster. Incentivized Helpful? Yura Choung Digital Marketing Data Sr. Analyst in Marketing at UPS (Transportation/Trucking/Railroad, 10,001+ employees) Chose Adobe Analytics Adobe Analytics is 100 times better than Webtrends Analytics, which was slow to load data and extremely basic. Adobe Analytics blows it out of the water. I was extremely frustrated with Webtrends 100% of the time I used it. Adobe Analytics can cause some issues here and there, … Incentivized Helpful? Alison Smith Lead Online Analyst at Dorothy Perkins, Arcadia Ltd (Retail, 201-500 employees) Chose Adobe Analytics Webtrends Analytics provides much the same service and toolset, but when I last used it (some years ago, admittedly) the management of variables and reports was a nightmare; the options were too flexible. By limiting the number of variables, and keeping a distinction between … Incentivized Helpful? Adam Waddington Solution Engineer in Engineering at Getty Images (Photography, 1001-5000 employees) Chose Adobe Analytics I have been both a power user and implementation engineer for Webtrends products, with varying degrees of success over the years. With the growing market for third-party analytics tools offering increasingly user-friendly interfaces and approaches to architecting … Helpful? Tyrone Battle Manager Ebusiness in Information Technology at EMC (Computer Hardware, 10,001+ employees) Chose Adobe Analytics A+ Incentivized Helpful? Verified User Chose Adobe Analytics I personally feel Adobe currently has the best offering, closely followed by Google Analytics. Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it … Incentivized Helpful? Verified User Chose Adobe Analytics When it comes to reporting on a website, Adobe Analytics is by far the most superior tool in my opinion. It is also very good when you have several platforms like web, mweb and app. Then you can see the customer data across all platforms in one tool. But if it's just an app you … Incentivized Helpful? Brijesh Shirodkar Principal Architect in Professional Services at Cognizant Technology Solutions (Information Technology and Services, 10,001+ employees) Chose Adobe Analytics Adobe and Google are the market leaders and way ahead in market share as compared to other providers in the market. Between Adobe and Google, there are few nuances that differentiate at the feature level. If an organization is using other products of Adobe experience cloud, … Incentivized Helpful? Verified User Chose Adobe Analytics Adobe Analytics has a more modern and friendlier user interface and it's easier to use for me. Google analytics has better compatibility with other Google products Incentivized Helpful? Katy Norris Director of Analytics in Product Management at TakePart (Online Media, 51-200 employees) Chose Adobe Analytics Adobe was installed before I arrived but we've kept it because of how customizable it is. Incentivized Helpful? Verified User Chose Adobe Analytics Compared to its competitors, Adobe Analytics provides a scalable analytics tool for those interested in a deeper dive into their most actionable data. Some of its competition makes it difficult for users to find what they are looking for, where in Adobe Analytics things are … Incentivized Helpful? Nathan Normand Analyst II - Tag & Database Management in Marketing at TXU Energy (Oil & Energy, 1001-5000 employees) Chose Adobe Analytics I believe that Adobe Analytics really stands alone at the top of the reporting and analytics industry. They have a desire to be the best and are continually working to provide a more enhanced and real-time data analytics world that a lot of other reporting tools are lagging. Incentivized Helpful? Verified User Chose Adobe Analytics NetInsight/Coremetrics now IBM Analytics, Webtrends, Google Analytics Premium Incentivized Helpful? Verified User Chose Adobe Analytics Webtrends, Coremetrics, Google Analytics Helpful?	Webtrends Nathan Collins CRM Analyst in Marketing at Crain Communications Inc (Insurance, 201-500 employees) Chose Webtrends Analytics Using Omniture at my current place of employment and using Google Analytics as a backup at both, Webtrends is the clear superior product. I go back to how easy the UI is to navigate and how simple it is to get user level data that isn't duplicated or doesn't try to pigeon hold … Incentivized Helpful? Matthieu Dejardins Head of Web Analytics & Testing in Marketing at Founders Network (Internet, 1-10 employees) Chose Webtrends Analytics Webtrends was selected because of the price for Google Analytics Premium ($110k per year) and Adobe Omniture Analytics (twice the price). Clearly, it needed the Visitor Data Mart to get additional capability that you would expect as part of a Web Analytics suite. In our case, … Helpful? Verified User Chose Webtrends Analytics We have moved away from Webtrends. Helpful? Verified User Chose Webtrends Analytics Omniture and Google Analytics - the client chose Webtrends over due to data privacy. Helpful? Adam Waddington Solution Engineer in Engineering at Getty Images (Information Technology and Services, 51-200 employees) Chose Webtrends Analytics I actually did not personally select Webtrends, but rather fell into an organization already using the tool. In general, the reasons for staying with Webtrends vs another tool involve the price point issue and the types of users and support needed. You may be able to get all … Helpful? Kevin Ornduff Marketing Analyst in Research & Development at Intouch Solutions (Marketing and Advertising, 201-500 employees) Chose Webtrends Analytics Webtrends is just an option, depending on client budget. It's a simple analytics tool that does the job but we always recommend Omniture whenever possible. Helpful? Verified User Chose Webtrends Analytics Google Analytics Omniture Site Catalyst HitBox Helpful? Verified User Chose Webtrends Analytics Google Analytics. We had a free trial to test out the system. Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Analytics

Webtrends Analytics

Comparison of Web Analytics features of Adobe Analytics and Webtrends Analytics
Feature	Adobe Analytics 8.6 12 Ratings	Webtrends Analytics - Ratings
Lead Conversion Tracking	8.312 Ratings	00 Ratings
Bounce Rate Measurement	8.212 Ratings	00 Ratings
Device and Browser Reporting	8.712 Ratings	00 Ratings
Pageview Tracking	8.912 Ratings	00 Ratings
Event Tracking	8.912 Ratings	00 Ratings
Reporting in real-time	9.312 Ratings	00 Ratings
Referral Source Tracking	8.112 Ratings	00 Ratings
Customizable Dashboards	8.212 Ratings	00 Ratings

User Ratings
	Adobe Analytics	Webtrends Analytics
Likelihood to Recommend	8.7 (184 ratings)	7.1 (30 ratings)
Likelihood to Renew	9.4 (43 ratings)	5.4 (25 ratings)
Usability	7.0 (35 ratings)	5.4 (7 ratings)
Availability	8.1 (12 ratings)	9.0 (4 ratings)
Performance	8.0 (11 ratings)	8.2 (3 ratings)
Support Rating	3.6 (41 ratings)	8.8 (8 ratings)
In-Person Training	1.1 (5 ratings)	9.7 (3 ratings)
Online Training	7.0 (5 ratings)	9.0 (4 ratings)
Implementation Rating	8.1 (10 ratings)	9.9 (5 ratings)
Configurability	- (0 ratings)	7.1 (2 ratings)
Contract Terms and Pricing Model	7.3 (6 ratings)	- (0 ratings)
Product Scalability	10.0 (2 ratings)	- (0 ratings)
Professional Services	7.9 (5 ratings)	- (0 ratings)
Vendor post-sale	- (0 ratings)	9.0 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.0 (1 ratings)