Adobe Audience Manager

Adobe Audience Manager

73 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Audience Manager	Score9.7 out of 10	N/A	Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.	N/A

Pricing

Adobe Audience Manager

No answers on this topic

Pricing Offerings
Adobe Audience Manager
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No

No setup fee

—

Community Pulse
Key User Insights
	Adobe Audience Manager
Considered Both Products	Adobe Verified User Chose Adobe Audience Manager Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will … Incentivized Helpful? Joseph Alleruzzo Director Client Lead in Marketing at Havas Media (Marketing and Advertising, 5001-10,000 employees) Chose Adobe Audience Manager I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of … Incentivized Helpful? Verified User Chose Adobe Audience Manager Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly. Incentivized Helpful? Dishank Vishnoi Senior Consultant in Engineering at Areteans (Computer Software, 10,001+ employees) Chose Adobe Audience Manager For now its only one year since we have started using Adobe Audience Manager so have not explored on the alternatives. As earlier mentioned pretty much satisfied other than the cost concern. Incentivized Helpful? Verified User Chose Adobe Audience Manager I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to … Incentivized Helpful? Muhammad Hassan Hafeez CEO (Chief Executive Officer) in Marketing at HK Services (Marketing & Advertising, 1-10 employees) Chose Adobe Audience Manager Adobe Audience Manager has better value for money. Incentivized Helpful? Verified User Chose Adobe Audience Manager An excellent suite of products form products. Limited data sets by competing products. Incentivized Helpful? Verified User Chose Adobe Audience Manager Adobe Audience Manager is more sophisticated than Google Ad Manager, and it is mainly for enterprise-level audience management. Also, it is integrating well with Adobe Analytics, which we use for digital analytics. Google Ad Manager is more for small and mid-size companies, so … Incentivized Helpful? Kevin Sohel CIC Officer - Eastern Region in Information Technology at Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees) Chose Adobe Audience Manager The benefits of AAM is that it has stronger marketing and advertising, interner and broadcasting media, and supermarkets. While Amazon Pinpoints has its benefits with its interface, computer software, and accounting, AAM has a slight edge against its competitor in terms of … Incentivized Helpful? Mickey Mehta Lead Consultant in Information Technology at Wipro Limited (Information Technology & Services, 10,001+ employees) Chose Adobe Audience Manager AAM fine tuned marketing campaigns better. Incentivized Helpful? Gaurav Gautam Director- Audience Insights at Digital Marketing and eCommerce (Entertainment, 10,001+ employees) Chose Adobe Audience Manager We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud. Incentivized Helpful? Matt LeMaire, B.A., M.A. Human Resources Manager in Human Resources at Dalton Timmis Insurance Group (Insurance, 51-200 employees) Chose Adobe Audience Manager From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to … Incentivized Helpful?
	Would buy again
	No answers on this topic
	Delivers good value for the price
	No answers on this topic
	Happy with the feature set
	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic
	Implementation went as expected
No answers on this topic

Features

Adobe Audience Manager

Comparison of Data Collection features of Adobe Audience Manager
Feature	Adobe Audience Manager 8.6 16 Ratings
Collection of first-party data	8.116 Ratings
Collection of third-party data	8.116 Ratings
Access to Third-party Data Providers	9.616 Ratings

Comparison of Data Classification features of Adobe Audience Manager
Feature	Adobe Audience Manager 7.3 16 Ratings
Audience taxonomy	7.916 Ratings
Tag Management	6.215 Ratings
Data Analysis Dashboard	7.816 Ratings

Comparison of Ad Network Integration features of Adobe Audience Manager
Feature	Adobe Audience Manager 8.9 16 Ratings
Data Transfer	8.916 Ratings
DSP integration	8.815 Ratings

Comparison of DMP Analytics features of Adobe Audience Manager
Feature	Adobe Audience Manager 6.8 16 Ratings
Campaign Analytics	5.516 Ratings
Audience Analytics	8.116 Ratings

User Ratings
	Adobe Audience Manager
Likelihood to Recommend	8.1 (16 ratings)
Usability	8.5 (10 ratings)
Support Rating	7.8 (10 ratings)