Tealium Customer Data Hub

Score8.3 out of 10

241 Reviews and Ratings

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Categories & Use Cases

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Screenshot of Data Supply Chain

Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Rules-driven tag execution
The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.
Category average: 8.2
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.3

Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 7.9
Mobile app tagging
The software can manage tags for mobile apps as well as websites.
Category average: 7.7
Tag performance monitoring
The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.
Category average: 6.9

Ana Shubitidze

DevOps Engineer in Information Technology at LavaPi (51-200 employees employees)

Use Cases and Deployment Scope

I’ve been using Tealium Customer Data Hub mainly to unify and activate client data across CRM, billing and marketing systems. We also use it to manage server-side and client-side pixels for over a thousand domains and we have also started using Event Stream to capture more data on the server side.

Pros

tealium iQ makes tag management super easy, especially across multiple sites
i love how it stitches data from different sources in real time, making segmentation much more accurate
the built-in Consent Management Platform helps a lot with staying compliant and managing user preferences centrally

Cons

the setup is a little bit complex
pop-up windows get in the way when I’m trying to collaborate with others

Most Important Features

real-time data stitching from multiple sources
easy and flexible tag management with Tealium iQ
consent management that’s actually useful across all platforms

Return on Investment

our personalization and targeting have improved a lot with cleaner data
finance and business development now get better reporting from unified client profiles
having one place to manage tags and privacy preferences has saved us both time and trouble

Other Software Used

Vasion, Airship, Catchpoint

Verified User

Analyst in Product Management (51-200 employees employees)

Use Cases and Deployment Scope

It integrates data of customers across to manage several platforms. It is best for marketing strategies purpose. But sometimes it cost and acts as a barrier to access.

Pros

Data privacy
Real time scalability
Integration

Cons

Cost
Initial setup complex

Most Important Features

To collect data
Best web experience
To acquire information from multiple sources

Return on Investment

Data privacy
Unable to get information
It increases complexity

Other Software Used

Google Ads, Google AdSense

Talha Waseem

Senior Software Engineer in Information Technology at Phaedra Solutions (51-200 employees employees)

Use Cases and Deployment Scope

Tealium Customer Data Hub and eventstream are the two primary tools that we use for both our server side and client side app management and for our API connectors and tags. Their great audience building property makes them ideal for real time marketing initiatives and they also help us to interact with our internal tracking system and our analytics suppliers.

Pros

Can be used with little to none coding experience
The connectors function consistently straight out of the box
Tealium's support system is very fast to react and offers insightful analysis

Cons

Smaller teams may not be able to afford server side capabilities due to their their high cost
It takes a long time to save and publish on the site which can be very annoying
Pop-up windows can cause interruption in the collaborative editing process when many users in Tealium Customer Data Hub make simultaneous changes

Most Important Features

It makes segmenting customer data quite easy and simple
It helps us to make decisions in real time more quickly and more wisely
Events are considerably easier to follow with Tealium Customer Data Hub

Return on Investment

Integration of data was much more simplified
Real time data and predictive modeling improved our marketing effectiveness
Improved ability to combine internal technologies for e-commerce and analytics

Other Software Used

Adobe Marketo Engage, Catchpoint, Microsoft Azure

Marcelo Nogueira

Business Development Manager LATAM in Sales at Aunica (51-200 employees employees)

Use Cases and Deployment Scope

We use it for some clients in Brazil, we have a client here from the airline industry and we help them sync the collection of data, all digital data and offline data, some of the offline data as well to standardize that and aggregate all this information, create personas, profiles, and then we use that to create some business cases around marketing CRM and for our personal information as well to control personal information and help our clients.

Pros

Activation in real time - it's really good and you can literally see the information being activated in all other technologies that my clients use, like TikTok, Facebook, Google, et cetera. At the time that a client arrives on your website, you have instant data to enrich the profiles and activate on this channel. So this is really good and it's something that Tealium give us the control in order to do that.
The other thing is that you have the power to choose what data you want to collect and what data you do not want to collect. Tealium is particularly very good on doing that.

Cons

We use a technology from Tealium called DataAccess and it would be nice to have more information around how we can use that to provide value for our customers.

Most Important Features

IQ EventStream
AudienceStream

Return on Investment

It's very attached to revenue because you end up making all of other technologies work better when you have Tealium. So you can make a difference directly on value, on revenue.
It also helps you around customer experience a lot because now you have control about who that person is and you know what this person wants and how they want it. So they directly impact revenue, but also the overall experience your client have with you.

Alternatives Considered

Amplitude Analytics

Taylor Hill View profile

Sr Analytic Strategist in Marketing at Zion & Zion (11-50 employees employees)

Use Cases and Deployment Scope

Tealium Customer Data Hub has been able to provide advanced segmentation that has allowed us to effectively reduce our ad spend while simultaneously increasing the quality of leads that we are generating by targeting key user groups. We have been able to do this by audience suppression and look-alike audiences targeting these key user groups. Along with this, we have been able to increase our signals that we are sending to different advertisers by leveraging event stream and Capi integrations.

Pros

Advanced segment
Activating on audiences
Pre-built API

Cons

User interface and features focused around user experience
Time based logic

Most Important Features

Capi
Audiences segmentation
Ad tech connection

Return on Investment

50% increase of meta roas leveraging Tealium audience
25% increase roas when capi was implemented

Alternatives Considered

Rudderstack, Twilio Segment and Treasure Data

Other Software Used

Braze, Google Analytics, Amplitude Analytics

Twilio Segment

Tealium Customer Data Hub

What is Tealium Customer Data Hub?

Categories & Use Cases

Media

Key Features

Top Performing Features

Library of JavaScript extensions

Rules-driven tag execution

Tag library

Areas for Improvement

Ease of writing custom tags

Mobile app tagging

Tag performance monitoring

Reviews

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Use Cases and Deployment Scope

Pros

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Most Important Features

Return on Investment

Alternatives Considered

Other Software Used

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