Adobe Audience Manager vs. Arc XP

If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.

Incentivized

Arc XP is the state-of-the-art cloud based CMS for news publishing. It's well suited for large to medium organizations that want a robust, secure and scalable platform. Depending on the use case, it may still require a development team to maintain and make changes to the sites the CMS powers.

Incentivized

• Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
• Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
• Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.

Incentivized

• Enables content creation and curation
• Content distribution. Web and APIs
• Easy to use development framework with good documentation and support

Incentivized

• Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
• The AdWords integration is not easy to do.
• UI is sometimes slow and doesn't load Analyticals for more than 24 hours.

Incentivized

• The CMS lacks a responsive design web interface or a good native app alternative.
• It's heavily dependent on the AWS infrastructure and a disruption of the AWS service can cause serious problems

Incentivized

Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.

Incentivized

AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.

Incentivized

Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform.

Incentivized

• Overall a Positive Return for Business who go All in on the Adobe Stack
• Solid work for brokering and anonymously sharing data between first and second parties
• The death of TRUE 3rd party data has lessened the effectiveness of all DMPs

Incentivized

• After the implementation of the CMS, the development team started focusing more on developing new features for the site than maintaining the CMS and the infrastructure. 100% of the work is now focused on creating value to the customer.

Incentivized