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Adobe Audience Manager vs. LiveRamp

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Audience Manager

    Score9.7 out of 10
    N/AAdobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A

    LiveRamp

    Score10 out of 10
    N/ALiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
    Pricing
    Adobe Audience ManagerLiveRamp
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Audience ManagerLiveRamp
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Adobe Audience ManagerLiveRamp
    Considered Both Products
    Adobe
    Chose Adobe Audience Manager
    I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of …
    Incentivized
    LiveRamp
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Adobe Audience ManagerLiveRamp
    Data Collection
    Comparison of Data Collection features of Adobe Audience Manager and LiveRamp
    Feature
    Adobe Audience Manager
    8.6
    16 Ratings
    LiveRamp
    -
    Ratings
    Collection of first-party data8.116 Ratings00 Ratings
    Collection of third-party data8.116 Ratings00 Ratings
    Access to Third-party Data Providers9.616 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Adobe Audience Manager and LiveRamp
    Feature
    Adobe Audience Manager
    7.3
    16 Ratings
    LiveRamp
    -
    Ratings
    Audience taxonomy7.916 Ratings00 Ratings
    Tag Management6.215 Ratings00 Ratings
    Data Analysis Dashboard7.816 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Adobe Audience Manager and LiveRamp
    Feature
    Adobe Audience Manager
    8.9
    16 Ratings
    LiveRamp
    -
    Ratings
    Data Transfer8.916 Ratings00 Ratings
    DSP integration8.815 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Adobe Audience Manager and LiveRamp
    Feature
    Adobe Audience Manager
    6.8
    16 Ratings
    LiveRamp
    -
    Ratings
    Campaign Analytics5.516 Ratings00 Ratings
    Audience Analytics8.116 Ratings00 Ratings
    User Ratings
    Adobe Audience ManagerLiveRamp
    Likelihood to Recommend
    8.1
    (16 ratings)
    7.7
    (3 ratings)
    Usability
    8.5
    (10 ratings)
    -
    (0 ratings)
    Support Rating
    7.8
    (10 ratings)
    -
    (0 ratings)