Adobe Audience Manager vs. Xpro Elementor Theme Builder

Adobe Audience Manager

Xpro Elementor Theme Builder

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Audience Manager	Score 9.6 out of 10	N/A	Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.	N/A
Xpro Elementor Theme Builder	Score 9.1 out of 10	N/A	N/A	N/A

Pricing

Adobe Audience Manager

Xpro Elementor Theme Builder

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
Adobe Audience Manager	Xpro Elementor Theme Builder
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adobe Audience Manager	Xpro Elementor Theme Builder
Considered Both Products	Adobe Audience Manager Verified User Anonymous Chose Adobe Audience Manager Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will … Incentivized Helpful? Joseph Alleruzzo Director Client Lead Chose Adobe Audience Manager I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than salesforce in terms of … Incentivized Helpful? Verified User Anonymous Chose Adobe Audience Manager Both tools are very similar. Adobe Audience Manager and Tealium AudienceStream work well with third-party vendors. However, Adobe Audience Manager is easy to integrate into the Adobe Experience cloud and can be commissioned quickly. Incentivized Helpful? Dishank Vishnoi Senior Consultant Chose Adobe Audience Manager For now its only one year since we have started using Adobe Audience Manager so have not explored on the alternatives. As earlier mentioned pretty much satisfied other than the cost concern. Incentivized Helpful? Verified User Anonymous Chose Adobe Audience Manager I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to … Incentivized Helpful? Muhammad Hassan Hafeez CEO (Chief Executive Officer) Chose Adobe Audience Manager Adobe Audience Manager has better value for money. Incentivized Helpful? Verified User Anonymous Chose Adobe Audience Manager An excellent suite of products form products. Limited data sets by competing products. Incentivized Helpful? Verified User Anonymous Chose Adobe Audience Manager Adobe Audience Manager is more sophisticated than Google Ad Manager, and it is mainly for enterprise-level audience management. Also, it is integrating well with Adobe Analytics, which we use for digital analytics. Google Ad Manager is more for small and mid-size companies, so … Incentivized Helpful? Kevin Sohel CIC Officer - Eastern Region Chose Adobe Audience Manager The benefits of AAM is that it has stronger marketing and advertising, interner and broadcasting media, and supermarkets. While Amazon Pinpoints has its benefits with its interface, computer software, and accounting, AAM has a slight edge against its competitor in terms of … Incentivized Helpful? Mickey Mehta Lead Consultant Chose Adobe Audience Manager AAM fine tuned marketing campaigns better. Incentivized Helpful? PM Paul Marshall Mortgage Broker Chose Adobe Audience Manager Another Monday AM Ensemble Incentivized Helpful? Gaurav Gautam Director- Audience Insights Chose Adobe Audience Manager We selected Adobe audience manager because of integrated experience we wanted to have with whole Adobe marketing cloud. Incentivized Helpful? Matt LeMaire, B.A., M.A. Human Resources Manager Chose Adobe Audience Manager From a main user standpoint, we selected AAM due to my experience with it and our ability to easily integrate it with our currently system. While we evaluated the other options, it was Adobe's customer service and reputation that ultimately served as an additional reason to … Incentivized Helpful?	Xpro Elementor Theme Builder No answer on this topic

Features

Adobe Audience Manager

Xpro Elementor Theme Builder

Data Collection

Comparison of Data Collection features of Product A and Product B
	Adobe Audience Manager 8.6 Ratings 6% above category average	Xpro Elementor Theme Builder - Ratings
Collection of first-party data	8.10 Ratings	00 Ratings
Collection of third-party data	8.10 Ratings	00 Ratings
Access to Third-party Data Providers	9.60 Ratings	00 Ratings

Data Classification

Comparison of Data Classification features of Product A and Product B
	Adobe Audience Manager 7.3 Ratings 12% below category average	Xpro Elementor Theme Builder - Ratings
Audience taxonomy	7.90 Ratings	00 Ratings
Tag Management	6.20 Ratings	00 Ratings
Data Analysis Dashboard	7.80 Ratings	00 Ratings

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	Adobe Audience Manager 8.9 Ratings 11% above category average	Xpro Elementor Theme Builder - Ratings
Data Transfer	8.90 Ratings	00 Ratings
DSP integration	8.80 Ratings	00 Ratings

DMP Analytics

Comparison of DMP Analytics features of Product A and Product B
	Adobe Audience Manager 6.8 Ratings 15% below category average	Xpro Elementor Theme Builder - Ratings
Campaign Analytics	5.50 Ratings	00 Ratings
Audience Analytics	8.10 Ratings	00 Ratings

Best Alternatives
	Adobe Audience Manager	Xpro Elementor Theme Builder
Small Businesses	MediaMath Score 7.4 out of 10	Ecwid by Lightspeed Score 10.0 out of 10
Medium-sized Companies	Adobe Real-Time CDP Score 8.1 out of 10	10Web Score 5.2 out of 10
Enterprises	Adobe Real-Time CDP Score 8.1 out of 10	Adobe Experience Manager Score 8.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adobe Audience Manager	Xpro Elementor Theme Builder
Likelihood to Recommend	8.1 (0 ratings)	- (0 ratings)
Usability	8.5 (0 ratings)	- (0 ratings)
Support Rating	7.8 (0 ratings)	- (0 ratings)

User Testimonials
	Adobe Audience Manager	Xpro Elementor Theme Builder
Likelihood to Recommend	If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs. Incentivized Matt LeMaire, B.A., M.A. Human Resources Manager Read full review	No answers on this topic
Pros	Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements. Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination. Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups. Incentivized Verified User Anonymous Read full review	No answers on this topic
Cons	Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields. The AdWords integration is not easy to do. UI is sometimes slow and doesn't load Analyticals for more than 24 hours. Incentivized Muhammad Hafeez CEO (Chief Executive Officer) Read full review	No answers on this topic
Usability	Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be. Incentivized AW Ashley Willis System Administrator Read full review	No answers on this topic
Support Rating	AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service. Incentivized Kevin Sohel CIC Officer - Eastern Region Read full review	No answers on this topic
Alternatives Considered	Overall all DMPs have suffered from the death of 3rd party cookies and data. Regardless the close ties to adobe’s experience platform and the rest of the experience cloud stack have enabled adobe to stay competitive and keep features up; however in the end this product will eventually be an activation mechanism for the AEP Customer Profiles from the real-time CDP platform. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	Overall a Positive Return for Business who go All in on the Adobe Stack Solid work for brokering and anonymously sharing data between first and second parties The death of TRUE 3rd party data has lessened the effectiveness of all DMPs Incentivized Verified User Anonymous Read full review	No answers on this topic
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