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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adobe Campaign

    Score6.9 out of 10
    N/AAdobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
    Pricing
    Adobe Campaign
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Adobe Campaign
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Adobe Campaign
    Considered Both Products
    Adobe
    Chose Adobe Campaign
    more legacy, less intuitive but more customizable
    Incentivized
    Chose Adobe Campaign
    We adore the fact that we can run numerous automated campaigns concurrently and that we can make changes to them without stopping and starting a new campaign. Adobe Campaign makes it possible for the process to go on.
    Incentivized
    Chose Adobe Campaign
    Haven't used Salesforce Marketing Cloud much.
    Incentivized
    Chose Adobe Campaign
    Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I …
    Incentivized
    Chose Adobe Campaign
    One of the major resons was already having AEM and creating a highly cohesive tech stack. Adobe Campaign fit the criteria.
    Incentivized
    Chose Adobe Campaign
    In the end we didn’t go with Adobe Campaign.
    Although it offers great a great tool set that is very flexible. You do need someone on staff that know Adobe products to get the full utilisation out of it. Ultimately what it came down to for us was that because we had a small team, …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign Standard has a lot of segmentation options out of the box and a lot better analytics. Pardot is a lot more listbased, where with Adobe Campaign, you can do complete customized segmentation, such as all permissions in base A who are currently customers of this …
    Incentivized
    Chose Adobe Campaign
    Easy drag and drop user friendly maenu and optimise software a good alternative to google as campaign.
    Incentivized
    Chose Adobe Campaign
    Especially in its ease of use, especially considering its price and the great possibilities that this tool has given our company. Definitely a great competitor in this sector and the best option in terms of campaign creation, without any doubt, even having things that could be …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign is more advanced when it is used with other tools from Adobe family.
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign has all the features and tools that develop the whole marketing and sales channels. It has been able to integrate with our systems in all departments in development of our planning structure. While Salesforce CMS works effectively in the management of our …
    Incentivized
    Chose Adobe Campaign
    Compared to other websites, Adobe Campaign stacks up with its various uses. You can create with its other platforms and follow through. Other platforms, you have to use adobe to create then go somewhere else to schedule and post. Adobe Campaign allows you to use all within one …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign is good in terms of features, offerings, it's customization options, and extensive possibilities to make a powerful email campaign or offer landing page. It's very reliable and stable too. But in terms of its dashboard UI, it is not as simple or quick to learn as …
    Incentivized
    Chose Adobe Campaign
    All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader …
    Incentivized
    Chose Adobe Campaign
    The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my …
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms.
    Incentivized
    Chose Adobe Campaign
    NONE
    Incentivized
    Chose Adobe Campaign
    As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.

    Adobe …
    Incentivized
    Chose Adobe Campaign
    For B2C campaign, [I] still prefer to go with Marketo. However, for all other transactional/Nontransactional, promotional, Welcome email campaigns, while it is required to handle [the] global market with [a] number of brands, [I would] [prefer to] go with Adobe Campaign …
    Incentivized
    Chose Adobe Campaign
    [N/A]
    Incentivized
    Chose Adobe Campaign
    • Easy to install
    • Free trails
    • Lesser cost as compared to others
    Incentivized
    Chose Adobe Campaign
    Pardot: Adobe is a better value for the money. Active Campaign: Adobe Campaign has more automation features but comes inexpensive.
    Incentivized
    Chose Adobe Campaign
    Adobe Campaign has a lot more features as compared to Mailchimp. While Mailchimp allows you to send a lot of communication to a lot of recipients, Adobe Campaign lets you set variables in the workflow, and send email at different times with a lot more customization. Adobe …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Adobe Campaign
    Likelihood to Recommend
    5.0
    (98 ratings)
    Likelihood to Renew
    8.4
    (5 ratings)
    Usability
    5.0
    (42 ratings)
    Availability
    7.0
    (1 ratings)
    Performance
    7.0
    (1 ratings)
    Support Rating
    5.0
    (41 ratings)
    In-Person Training
    8.0
    (1 ratings)
    Online Training
    8.0
    (1 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.1
    (2 ratings)