Independently Invited by TrustRadius
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
| Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Campaign | Score6.9 out of 10 | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A |
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| Editions & Modules | No answers on this topic | ||||||||||
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| Entry-level Setup Fee | No setup fee | ||||||||||
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| Considered Both Products | Verified User Chose Adobe Campaign more legacy, less intuitive but more customizable Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Senior Sales Engineer in Marketing at 360 degree cloud Technology (Information Technology & Services, 501-1000 employees) Chose Adobe Campaign We adore the fact that we can run numerous automated campaigns concurrently and that we can make changes to them without stopping and starting a new campaign. Adobe Campaign makes it possible for the process to go on. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Haven't used Salesforce Marketing Cloud much. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Vice President- Residential Sales in Sales at Invest First Realty (Real Estate, 11-50 employees) Chose Adobe Campaign Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign One of the major resons was already having AEM and creating a highly cohesive tech stack. Adobe Campaign fit the criteria. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign In the end we didn’t go with Adobe Campaign. Although it offers great a great tool set that is very flexible. You do need someone on staff that know Adobe products to get the full utilisation out of it. Ultimately what it came down to for us was that because we had a small team, … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Marketing automation consultant in Marketing at Merkle Danmark (Marketing & Advertising, 201-500 employees) Chose Adobe Campaign Adobe Campaign Standard has a lot of segmentation options out of the box and a lot better analytics. Pardot is a lot more listbased, where with Adobe Campaign, you can do complete customized segmentation, such as all permissions in base A who are currently customers of this … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Easy drag and drop user friendly maenu and optimise software a good alternative to google as campaign. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Senior Community Manager in Marketing at Clioenllamas.com (Music, 1-10 employees) Chose Adobe Campaign Especially in its ease of use, especially considering its price and the great possibilities that this tool has given our company. Definitely a great competitor in this sector and the best option in terms of campaign creation, without any doubt, even having things that could be … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Adobe Campaign is more advanced when it is used with other tools from Adobe family. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Sales Specialist in Sales at Clickmatix (Marketing & Advertising, 201-500 employees) Chose Adobe Campaign Adobe Campaign has all the features and tools that develop the whole marketing and sales channels. It has been able to integrate with our systems in all departments in development of our planning structure. While Salesforce CMS works effectively in the management of our … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Compared to other websites, Adobe Campaign stacks up with its various uses. You can create with its other platforms and follow through. Other platforms, you have to use adobe to create then go somewhere else to schedule and post. Adobe Campaign allows you to use all within one … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Adobe Campaign is good in terms of features, offerings, it's customization options, and extensive possibilities to make a powerful email campaign or offer landing page. It's very reliable and stable too. But in terms of its dashboard UI, it is not as simple or quick to learn as … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Help Desk Technician in Information Technology at Central IT (Information Technology & Services, 1001-5000 employees) Chose Adobe Campaign All these applications are very similar, adobe has a differential for the company's expertise, for the way cloud services and their specialists are treated. I believe that it also has a differential in the metrics and management of flows where it is possible to have a broader … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign The platform is much more complex and much more suited for complicated applications. While Mailchimp is an easier all rounded solution for starters it doesn’t allow the system integrator to do customization of the workflows and more complicated tasks. I would say that in my … Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Adobe Campaign is different from these products in that is much more all-encompassing and is able to manage more aspects of a campaign than these more singular-tracked platforms. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Senior Consultant in Marketing at SSDIGITALCO (Marketing & Advertising, 201-500 employees) Chose Adobe Campaign NONE Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info Verified User Chose Adobe Campaign As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign For B2C campaign, [I] still prefer to go with Marketo. However, for all other transactional/Nontransactional, promotional, Welcome email campaigns, while it is required to handle [the] global market with [a] number of brands, [I would] [prefer to] go with Adobe Campaign … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info ![]() Project Manager in Marketing at SSDIGITALCO (Marketing & Advertising, 201-500 employees) Chose Adobe Campaign [N/A] Invited by TrustRadius (TR) on Vendor's Behalf A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign
Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Pardot: Adobe is a better value for the money. Active Campaign: Adobe Campaign has more automation features but comes inexpensive. Invited by the Vendor A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Verified User Chose Adobe Campaign Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | |
| Would buy again | |
No answers on this topic | |
| Delivers good value for the price | |
No answers on this topic | |
| Happy with the feature set | |
No answers on this topic | |
| Lived up to sales and marketing promises | |
No answers on this topic | |
| Implementation went as expected | |
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| Adobe Campaign | |
|---|---|
| Likelihood to Recommend | 5.0 (98 ratings) |
| Likelihood to Renew | 8.4 (5 ratings) |
| Usability | 5.0 (42 ratings) |
| Availability | 7.0 (1 ratings) |
| Performance | 7.0 (1 ratings) |
| Support Rating | 5.0 (41 ratings) |
| In-Person Training | 8.0 (1 ratings) |
| Online Training | 8.0 (1 ratings) |
| Implementation Rating | 8.0 (1 ratings) |
| Contract Terms and Pricing Model | 8.1 (2 ratings) |