Adobe Campaign vs. Foundry ABM
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Adobe Campaign | Score7 out of 10 | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A |
Foundry ABM | Score8.6 out of 10 | N/A | Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts. | N/A |
| Adobe Campaign | Foundry ABM | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Campaign | Foundry ABM | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Engagement |
| |||||||||||||||||||
| Ad Campaigns |
| |||||||||||||||||||
| Audience Segmentation & Targeting |
| |||||||||||||||||||
| Intent Data |
| |||||||||||||||||||
| ABM Integrations |
| |||||||||||||||||||
| Adobe Campaign | Foundry ABM | |
|---|---|---|
| Likelihood to Recommend | 5.0 | 8.2 |
| Likelihood to Renew | 8.4 | 9.6 |
| Usability | 5.0 | 8.6 |
| Availability | 7.0 | 10.0 |
| Performance | 7.0 | 10.0 |
| Support Rating | 5.0 | 9.1 |
| In-Person Training | 8.0 | - |
| Online Training | 8.0 | 10.0 |
| Implementation Rating | 8.0 | 8.6 |
| Contract Terms and Pricing Model | 8.1 | - |
| Ease of integration | - | 10.0 |
| Product Scalability | - | 9.0 |
| Vendor post-sale | - | 10.0 |
| Vendor pre-sale | - | 10.0 |