Adobe Campaign vs. Makesbridge

Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.

Well, Makesbridge provides fast response and good support from their support team. Everything in their platform is fine; just maybe need more user friendly ways to create templates or HTML. Once you click return error, you will need to redo your template again.

• What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
• It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
• It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.

Incentivized

• Service: I have been so impressed by the service team. They are extremely responsive and knowledgeable!! Probably the best phone/chat tech support I have ever utilized.
• Segmenting by targets, lists and tags. We can divide and target our contacts by who they are, how they interact with us, what URLs they visit and their activities.
• Forms. I use their forms for subscriptions and surveys, as well as to take in information about meal and seating preferences for our events. I love that the forms can update contact records in Salesforce.
• The system appearance. Love the graphic presentation.
• Did I mention how good their phone/chat tech support team is?!! Fantastic (Ehsan and Mansoor are fantastic!)

• It requires administrator rights in order to deploy into an environment.
• We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
• Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
• There's no easy way to roll back changes.

Incentivized

• I want them to do ALL My marketing :-).
• I want them to update and send messages on social media and track responses.
• I want to be able to sort Targets by email opens and clicks.

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.

Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.

I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.

Aside from frequent error prompts, the program is quite dependable

Their tech support staff is the BEST I have worked with!

Best tech support in the software industry.

Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.

Ehsan has provided incredible training, making sure my team understood the application. And if at any point you have questions, or need help, they're immediately available. It's like having fractional marketing FTE's on call.

Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I selected Adobe Campaign for my email marketing purpose.

When I first got started I used Zoho. I was frustrated because the customer service was non existent. Whenever I take on a new project that is a little out of my scope I need to have someone who can walk me thorough it. Makesbridge does that better than any other company that I have worked with

• Adobe Campaign has boosted our ROI, with a 700% increase in the last month of using the service. These results are very favorable, and we will continue to use the service.
• Adobe Campaign makes it easy to calculate the proposed ROI on a monthly basis, as it constantly lets us evaluate and compare the growth of our earnings in relation to previous ones.

Incentivized

• The list management is important to us. We need to make sure that the opt-out lists are maintained and this is done automatically for us. In addition, we can create multiple lists and each e-mail is only sent once. This has saved many headaches.