Adobe Campaign vs. Oracle Marketing

Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.

Incentivized

• What we like most about this application is that it provides us with the creation of ads to generate presence and impact on different channels at minimum cost.
• It has a section where [it] [helps] us determine our preferences in terms of marketing by private messaging and offer a report of actions.
• It also provides analysis with percentages to determine how many customers actually received our e-mail advertising.

Incentivized

• We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
• It is highly customizable.
• It presents data in a form that is easily understandable and reports are highly beneficial for us.
• Analytics in the form of graphs.

Incentivized

• It requires administrator rights in order to deploy into an environment.
• We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
• Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
• There's no easy way to roll back changes.

Incentivized

• User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
• Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
• Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.

Incentivized

Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.

We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.

Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.

Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.

Aside from frequent error prompts, the program is quite dependable

No one has experienced any problems with availablity.

There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.

Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.

I would actually rate day to day support a 1. We often knew more than the person on the phone.

I would however rate escalation support a 7. When we went to “red status”, support was very good. We were assigned a technical resource who performed a full audit. Unfortunately the integration to Salesforce.com still failed

They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”

Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout

I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.

Sender also offers multi-channel marketing capabilities, allowing users to engage with their audience through different channels. However, the range and depth of multi-channel capabilities in Adobe Campaign are generally more extensive. So after using both the platforms I selected Adobe Campaign for my email marketing purpose.

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.

Incentivized

Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.

Incentivized

• Adobe Campaign has boosted our ROI, with a 700% increase in the last month of using the service. These results are very favorable, and we will continue to use the service.
• Adobe Campaign makes it easy to calculate the proposed ROI on a monthly basis, as it constantly lets us evaluate and compare the growth of our earnings in relation to previous ones.

Incentivized

• Eloqua has had a very positive impact on our ROI and ability to build very complex programs. We have been nomitnated for the past 4 years as a Markie finalist and have won a Markie ourselves.
• Eloqua has a great pulse on the marketing trends and future developments to help keep it's software competitive.

Incentivized