Adobe Campaign vs. SmartFocus, now part of Actito
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Adobe Campaign | Score6.9 out of 10 | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A |
 SmartFocus, now part of Actito | Score7.3 out of 10 | N/A | SmartFocus offers real-time interaction management software. Their messaging cloud marketing platform encompasses email, social, mobile and analytics capabilities. Founded in 1999 as EmailVision, SmartFocus has grown to serve customers across the globe; SmartFocus boasts over 2,500 customers of its Message Cloud, including HP, Mercedes-Benz, and others. It's features are relatively broad and encompassing, though central to it is the ability to build and launch email marketing campaigns. It also… | N/A |
| Adobe Campaign | SmartFocus, now part of Actito | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Adobe Campaign | SmartFocus, now part of Actito | |
|---|---|---|
| Likelihood to Recommend | 5.0 | 7.0 |
| Likelihood to Renew | 8.4 | - |
| Usability | 5.0 | - |
| Availability | 7.0 | - |
| Performance | 7.0 | - |
| Support Rating | 5.0 | - |
| In-Person Training | 8.0 | - |
| Online Training | 8.0 | - |
| Implementation Rating | 8.0 | - |
| Contract Terms and Pricing Model | 8.1 | - |