Adobe Commerce vs. Optimizely Commerce Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Commerce
Score 8.0 out of 10
N/A
Adobe Commerce delivers personalized shopping at scale. Delivered as Adobe Commerce as a Cloud Service (ACCS), it boosts conversion with an AI-powered storefront, built-in merchandising, and GenAI-driven content. ACCS supports rapid expansion through multi-site, multi-language, and multi-brand capabilities, handling millions of SKUs, complex catalogs, and custom pricing. Always-on SaaS innovation lowers total cost of ownership by removing upgrade overhead and minimizing…N/A
Optimizely Commerce Connect
Score 6.1 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Pricing
Adobe CommerceOptimizely Commerce Connect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CommerceOptimizely Commerce Connect
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Adobe CommerceOptimizely Commerce Connect
Considered Both Products
Adobe Commerce
Chose Adobe Commerce
Open source nature of Magento was a key consideration, particularly when launching in new markets. Cost is another key factor here and the GMV model is an important enabler for us as we continue to grow.

Adobe Commerce is highly extensible and advanced customization and …
Chose Adobe Commerce
Adobe Real-Time Customer Data Platform and Adobe Customer Journey Analytics
Chose Adobe Commerce
more alignment to biz and since we were using already AEM
Chose Adobe Commerce
Adobe Commerce offer the best combination of power and adaptability to meet our business ojectives
Chose Adobe Commerce
Shopify is just better. In my opinion, it can save quotes, have different pricing for resellers, have multiple catalogues, do blogs, change the website, etc. It feels like Shopify is designed to do everything and does it all quite well overall, whilst Magento is for one thing …
Chose Adobe Commerce
Shopify has the bad habit of charging transaction fees unless you use Shopify Payments, and this aspect only is usually a no-go if you have a big eCommerce to handle.
Salesforce has very similar capabilities and probably has a better ecosystem, but it's customization capability …
Chose Adobe Commerce
Shopify and BigCommerce are great if you are a small business that is creating your first business and don't have many Skus or complex pricing. For us, having over 2 million Skus and a very complex inventory management of those Skus, Adobe Commerce (Magento Commerce) being …
Chose Adobe Commerce
Great balance of flexibility and power features. Also great B2B functionality and multi store and multi source inventory options.
Chose Adobe Commerce
Magento Commerce was previously put into place and used right when I came onboard. We used it for quite some time, but ultimately the need for our company's specific customizations became too difficult to manage during core updates. We specifically needed a more specialized way …
Chose Adobe Commerce
Magento comes as an enterprise platform, other platforms match smaller projects better.
Chose Adobe Commerce
Magento was far superior in terms of its global abilities... It excels in offering multi-currency/language/warehouse/credit card payments.
Chose Adobe Commerce
Magento Commerce Cloud is much more robust then Magento Open Source for e-commerce online stores who have a lot of orders and need a lot of security and speed. Using one of the common smaller web hosts, or even your own web servers, might not be up to par when your company has …
Chose Adobe Commerce
Magento is the most flexible solution with our internal business needs and it integrates well with all of the third-party services we use like Salesforce, Google Analytics, etc.
Chose Adobe Commerce
Our procurement team chose Magento over the alternatives we considered primarily because of the level of personalization it offers and because of the level of ownership and security it offers.
Chose Adobe Commerce
For my current position, we only use Magento.
Chose Adobe Commerce
Magento is a great mid market product. It give you the ability to customize and can handle more complex business needs than both Shopify and BigCommerce. The ability to host the platform yourself and have full access to the source code allows for larger more complex catalogs, …
Chose Adobe Commerce
Magento scales much better than any of the other software when it comes to very large e-commerce websites. But all the other options are more user-friendly for smaller sites as there is a bit of a learning curve in learning to manage Magento. Customization is better along with …
Chose Adobe Commerce
I wasn't involved in the purchase of Magento but I have used Shopify and Woo Commerce in the past and they are, in my opinion, far easier to use. You can get started very quickly and set up your store without the need of a dedicated developer. If I were involved in the …
Chose Adobe Commerce
Magento is solid and has a proven track record with years and years of backing. There are tons of plugins and customizations available in the market. It really depends on your specific environment though, since a ".net shop" may want to stick with the same server …
Chose Adobe Commerce
3DCart and Shopify are basic placeholder platforms used either to help wireframe projects that will eventually move to other platforms or were legacy platforms migrated to Magento after acquisitions. 3DCart provided an easier Customer Service Agent interface but failed to …
Chose Adobe Commerce
Magento:
  • Scalable
  • Expensive to maintain and modify
Optimizely Commerce Connect
Chose Optimizely Commerce Connect
In my opinion, Sitecore is a developers and users' nightmare. Terrible UX. Way behind on the curve. Don't recommend.
Chose Optimizely Commerce Connect
Alderich Web Solutions worked great for us however when it came to diagnosing and fixing issues with the website we had to rely on the support with little ability for us to "get under the hood" and look at the issue for ourselves. After switching to Optimizely, having this …
Chose Optimizely Commerce Connect
We considered Optimizely Commerce Connect because it is a flexible dot net stack that is highly rated by analysts.
Chose Optimizely Commerce Connect
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Chose Optimizely Commerce Connect
Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Chose Optimizely Commerce Connect
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
Chose Optimizely Commerce Connect
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Chose Optimizely Commerce Connect
Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product …
Chose Optimizely Commerce Connect
Episerver's plug and play architecture is the winning factor comparing to AspDotNetStorefront. We did not choose Magento because it was not built on .Net.
Chose Optimizely Commerce Connect
Coming from a Software Engineering background, Episerver was the preferred system as it was an attractive platform from a developer's point of view. Today, I consult solely on Episerver solutions and still prefer the platform for multiple reasons (some already covered earlier …
Chose Optimizely Commerce Connect
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
Chose Optimizely Commerce Connect
During the evaluation, Episerver was by far the most flexible as far as features and implementation go. Some of the more SaaS-based products don't allow for the level of customization needed for our clients, clientele. While the other platform boasted similar features, they …
Chose Optimizely Commerce Connect
Overall, Episerver seemed easier to use from a user perspective and easier setup. There was also preexisting resources with Episerver experience. Factoring in costs it became an easy solution.
Chose Optimizely Commerce Connect
I did evaluate other products in addition to Episerver. The other finalist was Magento, which has a very robust cart and a large market share. I have used that platform in the past and overall had been happy with it's performance. I ultimately selected Episerver because it was …
Features
Adobe CommerceOptimizely Commerce Connect
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Commerce
7.6
Ratings
3% below category average
Optimizely Commerce Connect
8.8
Ratings
12% above category average
Product catalog & listings8.30 Ratings9.10 Ratings
Product management9.00 Ratings9.10 Ratings
Bulk product upload8.70 Ratings6.40 Ratings
Branding6.10 Ratings9.10 Ratings
Mobile storefront5.30 Ratings9.10 Ratings
Product variations7.10 Ratings9.10 Ratings
Website integration9.10 Ratings9.10 Ratings
Visual customization9.00 Ratings9.10 Ratings
CMS6.10 Ratings9.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Commerce
6.2
Ratings
21% below category average
Optimizely Commerce Connect
8.2
Ratings
7% above category average
Abandoned cart recovery5.30 Ratings8.20 Ratings
Checkout user experience7.10 Ratings8.20 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Commerce
6.4
Ratings
26% below category average
Optimizely Commerce Connect
8.2
Ratings
1% below category average
eCommerce security6.40 Ratings8.20 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Commerce
7.3
Ratings
5% below category average
Optimizely Commerce Connect
8.8
Ratings
13% above category average
Promotions & discounts7.40 Ratings8.20 Ratings
Personalized recommendations8.10 Ratings9.10 Ratings
SEO6.50 Ratings9.10 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Commerce
8.9
Ratings
10% above category average
Optimizely Commerce Connect
8.0
Ratings
0% below category average
Multi-site management10.00 Ratings9.10 Ratings
Order processing8.30 Ratings7.30 Ratings
Inventory management8.30 Ratings7.30 Ratings
Shipping8.90 Ratings7.30 Ratings
Custom functionality9.10 Ratings9.10 Ratings
Best Alternatives
Adobe CommerceOptimizely Commerce Connect
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CommerceOptimizely Commerce Connect
Likelihood to Recommend
7.4
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
4.6
(0 ratings)
Usability
4.0
(0 ratings)
7.6
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
9.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
8.2
(0 ratings)
Online Training
8.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
2.7
(0 ratings)
User Testimonials
Adobe CommerceOptimizely Commerce Connect
Likelihood to Recommend
We need to do a lot of quotes, and sometimes customers call and want to pay. Adobe Commerce (Magento) did not let you keep saved quotes, so you had to put people on hold whilst you started making the order from scratch rather than just taking payment, which was very annoying.
Read full review
Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
Read full review
Pros
  • Magento Commerce Cloud allows us to develop our own custom solutions for problems that we need solved.
  • Magento Commerce Cloud can also be integrated with many of the third part vendors that we use. This has made many implementations go very smoothly and tends to be much quicker than developing our own custom solution.
  • There are many features available right out of the box. Many of them we have not implemented yet, but it is great to have them available to us when we are ready.
Read full review
  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
Read full review
Cons
  • The Magento admin is not as user-friendly has other e-commerce platforms, and this is why I never recommend it for smaller ecommerce stores.
  • You absolutely need a skilled developer to customize and extend Magento. A skilled developer can make Magento amazing, but if you're looking for a DIY website option, Magento will frustrate you.
  • Magento takes a lot of server resources, so you will not be able to run on it a shared hosting account. You will need a dedicated server for it.
Read full review
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
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Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
As an experienced user of Adobe Commerce platform, i found the platform complex for beginners yet very flexible to customize as per the client requirements be it a integration with third party system, implementing any payment gateway, managing multiple stores or customising the Adobe Commerce default functionalities, we did not experience issue with it.
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The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
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Support Rating
The technical service was impeccable. They were on point and were very knowledgeable.
Read full review
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Online Training
Great value for an flexible, open source platform.
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No answers on this topic
Implementation Rating
No answers on this topic
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
Open source nature of Magento was a key consideration, particularly when launching in new markets. Cost is another key factor here and the GMV model is an important enabler for us as we continue to grow. Adobe Commerce is highly extensible and advanced customization and flexibility built in meaning that we can shape the product into exactly what we require.
Read full review
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Read full review
Return on Investment
  • When we first went LIVE with Adobe Commerce our SEO / Organic traffic plummeted and so did our conversion so our initial take of Adobe Commerce wasn't great. This was partly to do with business decisions but also to do with out of box functionality not being as expected.
  • Fast forward and we basically did a redesign on the platform and partnered with a fantastic SEO partner and improved results and now are doing extremely well on the Magento platform. Much improved!
Read full review
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization