Adobe Customer Journey Analytics

Adobe Customer Journey Analytics

25 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Customer Journey Analytics	Score8.1 out of 10	N/A	Adobe's Customer Journey Analytics is a service built on Adobe Experience Platform that lets the user join all data from every channel into a single interface for real-time, omnichannel analysis and visualization, allowing users to make better decisions with a holistic view of the business and the context behind every customer action.	N/A

Pricing

Adobe Customer Journey Analytics

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Pricing Offerings
Adobe Customer Journey Analytics
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes

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Community Pulse
Key User Insights
	Adobe Customer Journey Analytics
Considered Both Products	Adobe Damon Hall Sr. Marketing Manager of Web Analytics and Personalization in Marketing at CrowdStrike (Marketing & Advertising, 5001-10,000 employees) Chose Adobe Customer Journey Analytics There’s no comparison. Customer Journey Analytics is light years ahead of something like Google Analytics Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics It is the evolution of analytics. Almost everything included in AA is available in Adobe Customer Journey Analytics, but more functionality is provided. Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics So far, it is hard to see the advantage of CJA over GA4. However I have not had enough experience and training yet to be sure. Also, we have not taken full advantage of CJA yet. Another tool we use is Microsoft Clarity, which (for a free service) is quite powerful. Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics Adobe Analytics is limited to Web Data only. Adobe Customer Journey Analytics allows you to combine mutliple data sources and conduct analysis that otherwise would not be possible. Bridges the gap in data silos. Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics Both very good tools Incentivized Helpful? Maria Cintra Sr. PMM in Product Management at Amazon (Consumer Goods, 10,001+ employees) Chose Adobe Customer Journey Analytics Due to confidentiality reasons, we decided to step away from Google producs Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics Adobe Customer Journey Analytics has much more flexibility and power than AA. Workspace skills port over easily. However, there are some key AA functions that work differently in CJA and teams well entrenched in AA should be aware before switching. These include marketing … Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics I do prefer customer journey analytics to each of the platforms as used in the past given its simplicity and its potential in combining multiple environments and merging to a unified user Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics As mentioned earlier, Customer journey is tailored majorly for customer related data. With this being the fundamental setup, the product's design as a whole stands out as the best when it comes to metrics like churn, retainment etc., While other tools also provide best options … Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics Adobe Customer Journey Analytics stands out due to its ability to consolidate data from various sources into a unified view, making it easier to analyze customer interactions across all touchpoints. Compared to other analytics platforms, CJA offers a high level of … Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics One major reason is no one can beat adobe in customer service even if we have problem they are their to help you out immediately. The amount of features and the ease of using tool customer journey analytics provide is sufficient for my organisation as other platforms are bit … Incentivized Helpful? Chris Chadwick UI design manager in Engineering at Nationwide (Financial Services, 10,001+ employees) Chose Adobe Customer Journey Analytics Na Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics It’s is far more refined to my job managing my channel Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics It is a far superior solution when it comes to out-of-the-box reports and dashboards. However, it needs improvement around visualization and connectivity. Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics Adobe Customer Journey Analytics has much better data analysis tools, and report building. Adobe Customer Journey Analytics' UI is also VASTLY superior in usability and understandability. Adobe Target's UI is currently a MASSIVE pain to use. Incentivized Helpful? Verified User Chose Adobe Customer Journey Analytics Adobe Customer Journey Analytics is poised to become the future of Adobe Analytics - it is more powerful, allows for greater customization and immediate feedback. Its ability to stitch on row or fields is far greater than Analytics, and ability to interpret events in a … Incentivized Helpful?
	Would buy again
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	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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User Ratings
	Adobe Customer Journey Analytics
Likelihood to Recommend	8.3 (13 ratings)
Likelihood to Renew	10.0 (1 ratings)
Usability	8.0 (12 ratings)
Availability	10.0 (1 ratings)
Performance	8.2 (4 ratings)
Support Rating	8.0 (1 ratings)
In-Person Training	6.0 (1 ratings)
Online Training	6.0 (1 ratings)
Implementation Rating	9.0 (1 ratings)
Configurability	9.0 (1 ratings)
Ease of integration	8.0 (1 ratings)
Product Scalability	9.0 (1 ratings)
Professional Services	9.0 (1 ratings)
Vendor post-sale	9.0 (1 ratings)
Vendor pre-sale	9.0 (1 ratings)